A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of the core focuses is platform specificity. In his talk, David will talk through examples of platform-specific content on Twitter, Facebook and Instagram, with tips on how to approach particular types of content on those platforms. As part of the agency behind such social feeds as ‘Have I Got News For You’, expect some laughs as well as social inspiration.

1. DAVID
LEVIN
@davidlevin123

2. KNOW YOUR
PLATFORMS

20. THE AVERAGE
PERSON THUMBS
THROUGH 300FT OF
CONTENT EACH DAY
ON THEIR SOCIAL
PLATFORMS

22. THE AVERAGE
PERSON IN THE UK
SPENDS 1 HOUR
AND 16 MINUTES ON
SOCIAL PLATFORMS

23. SPOT GOLDEN
MOMENTS

27. Twitter's UK user base
has grown by 11%
in the last 18 months to
23.4MILLION

28. Twitter's UK user base
has grown by 11%
in the last 18 months to
23.4MILLION
Meaning there are
now more people on
Twitter in the UK than
people in Australia.

29. WRITING FOR
SOCIAL

35. WRITING BADLY
FOR SOCIAL

38. WRITING
JOKES FOR
SOCIAL

41. BE PLATFORM
SPECIFIC

45. Instagram users,
use stories everyday
250MILLION

46. Instagram users,
use stories everyday
250MILLION
Which is just
over 1/4 of the
amount of people
who've mentioned
Justin Bieber
on Twitter in
the past 10 years
Source: Twitter

48. LAUNCHED THE BBC’S FIRST SNAPCHAT,
FOR THE APPRENTICE

51. BE
INNOVATIVE

61. B& Q time line invasion

62. A BIT OF INSPIRATION
@paperboyo 308k Followers

63. KNOW YOUR
PLATFORMS

72. ENGAGEMENT &
SOCIAL LISTENING

85. BAD BANTER

87. STRONG
IMAGES

94. LEARN FROM
CELEBRITIES

99. VIDEO. AND
MORE VIDEO.

100. 500MILLION
People are watching
videos on Facebook
everyday

101. 500MILLION
People are watching
videos on Facebook
everyday
The same
number of people
who attended
Donald Trump's
presidential
inauguration
Source: Sean Spicer

102. CHANNEL 4 1.55 billion organic video views on Facebook in
H1 2017

104. DESIGN FOR
SOUND OFF,
DELIGHT WITH
SOUND ON

108. GOING
LIVE

111. MICRO
CONTENT

117. POWERFUL
HUMAN
STORIES

120. BE TOPICAL

127. CREATE FORMATS

133. SOMETIMES
SOCIAL UNITES
AGAINST EVIL

141. }THANK YOU!