In a recent Twitter poll, search professional stated that getting developers to implement recommendations is one of the most difficult part of their jobs. We have all been there, taking the pains to audit a site and provide best practice recommendations only to hit a stone wall.
In this talk, Miracle will cover practical steps to getting developers to take your recommendations seriously.
58. Sometimes SEOs recommend a
solution. Developers that are
used to coding like robots follow
this solution even if is not the
right one!”
A KATSAROS DEVELOPER
“
61. Please convert all our images to
WebP. Just use this picture code
to swap the images out
#SEARCHLOVE @MIRA_INAM
62. Hypothesis
Framework
q We know that; heavy images slow sites down
q We believe that; converting all images on the
homepage to WebP will reduce the sizes by X%
q and will result in X seconds improvement in speed
q and Improve overall conversion rate by X% leading
to a revenue increase of X%
#SEARCHLOVE @MIRA_INAM
63. This is an example of
the code you need.
Do you think this is
the best solution?
#SEARCHLOVE @MIRA_INAM
68. This would have cost loads of money
Example
#SEARCHLOVE @MIRA_INAM
69. We don’t have time to read lots
of things when a simple “put this
tag, with this info, add this
picture attribute, etc…” will do.
A. KATSAR DEVELOPER
“
72. Don’t send me a link to the
Google’s latest recommendation
unless you are happy for my
client to pay for me to become
an expert in SEO”
I ITOIZ DEVELOPER
“