Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
73. The ballet shoe guide doesn’t
convert well on a first visit
@staceycav #searchlove
74. It’s a similar story here with a
healthcare piece.
@staceycav #searchlove
75. And 100+ other pieces of
informational led content we’ve
created
@staceycav #searchlove
76. @staceycav #searchlove
It’s naïve to assume there’s
enough brand recall after
someone reads an article that
they’ll come back of their own
accord and buy something
80. @staceycav #searchlove
The challenge: How many can
you get on that retargeting list?
(Minimum 100 required for display network
and 1,000 for search network)