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@aweyenberg
Aaron Weyenberg · UX / Product developer
What is ?
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
I’m a 19 year old student from Poland. I want
to help you spread ideas. If you want me to, I
can translate videos into Polish.
From: Jan Pomianowski
To: TED
Subject: Translation
I want to translate your videos into Korean.
From: Stacy Hong
To: TED
Subject: Translation
If I could provide you with Hebrew subtitles,
would you host subtitled versions of the TED
talks?
From: Neil Jordan
To: TED
Subject: Translation
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
Open Translation Project
15k
volunteers
52k
translations
104
languages
We’d like to host an event with you in
Amsterdam.
Dear TED,
We’d like to host an event with you in
Brazil.
Dear TED,
We’d like to host an event with you in
China.
Dear TED,
We’d like to host an event with you in
Dubai.
Dear TED,
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
Photo: Jean-Jacques Halans
Photo: Bartosz Pawlik
Photo: Aaron Tang
Photo: Will Mworia
events around the world
9.6k
events
2.3k
cities
159
countries
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
It’s time to evolve.
Accommodate growing ecosystem
Redesign goals
Accommodate growing ecosystem
Reflect evolving mission
Redesign goals
Accommodate growing ecosystem
Reflect evolving mission
Modernize
Redesign goals
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
If you want to to fast, go alone. If
you want to go far, go together.
– African proverb
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
Good designers are good listeners.
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
Who are we designing for?
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
Archetypes
Newbie
Link follower
Researcher
Routiner
Commuter
Multitasker
Remoter
Gorger
Conversationalist
Language learner
Inspiration seeker
Completist
Archetypes
Portion of audienceHigh Low
Link
follow
er
New
bie
Inspiration
seekerRoutiner
Com
m
uter
M
ultitasker
Researcher
Conversationalist
G
orger
Rem
oter
Language
learner
Com
pletist
Archetypes
Portion of audienceHigh Low
Browse mode
Rare Often
Frequency
Serendipitous
Specific
Browse mode
Rare Often
Remoter
Newbie,
Link follower
Inspiration
seeker
Non-English
Commuter,
Multitasker,
Routiner
Completist
Conversationalist
Researcher
Frequency
Serendipitous
Specific
Gorger
Understanding our audience helps
us identify the most valuable
features
Understanding our audience helps
us say “no”
Understanding our audience helps
us make design decisions
Understanding our audience helps
us prioritize
Photo: Mike Femia
Listening by testing
AND vs. OR
Interviews
Loosely guided, filmed, blend of
qualitative and quantitative data.
Guerilla
Done in the wild, close ended tasks,
great for mobile & tablets.
Rapid course correction
Iterative, small sample sizes, designed
to let us fail fast and cheap.
0%
100%
75%
50%
25%
0 3 6 9 12 15
Number of test users
Usabilityproblemsdiscovered
How many users do I need?
(Usability problem frequency: 30%)
0%
100%
75%
50%
25%
0 3 6 9 12 15
Usabilityproblemsdiscovered
Number of test users
5 users gives us an
85% chance of catching
usability issues
How many users do I need?
(Usability problem frequency: 30%)
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
Listening to feedback
Opt-in Beta
0
5k
0 4 8 12 16
Beta period (weeks)
1k
2k
3k
4k
Numberofusers
Beta population
0
5k
0 4 8 12 16
Beta period (weeks)
1k
2k
3k
4k
Numberofusers
Beta population
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
agile vs Agile
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Listen & learn Fix & iterate Increase loadRelease
agile vs Agile
Fix & iterate Increase loadRelease Listen & learn
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
Release Listen & learn Fix & iterate Increase load
agile vs Agile
0
5k
0 4 8 12 16
Numberofusers
Beta period (weeks)
1k
2k
3k
4k
Beta population
0
5k
0 4 8 12 16
Numberofusers
Beta period (weeks)
1k
2k
3k
4k
Beta 1
Beta 2
Beta 3
Beta 4
Beta population
Suggestions
Nostalgia
General feedback
Bugs
The new.ted.com is great, just the
thumbnail mouse over on the
main page is crazy, your goal is
nothing else but to avoid them.”
@schneidertobias
“
New TED redesign – mouseover
animations are overdone and I
wish they'd kill those multi-sized
thumbnail boxes already”
@jordansthings
“
You can definitely visit
new.ted.com - just make sure not
to hover over any of the talk
modules”
@twahlin
“
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
Listening from the war room
Full site switchover
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
March 3 March 4
Traffic to new site
1.7MM PV
200k PV
“1,700 talks and none of them are of soccer.”
Marcos
“Does an app exist that donates body to
science in case of death?”
Ernesto
“Is this possible, asteroids which come to earth
have big impact on earth, but if a system
which opens up in space and becomes big air
bag, can bounce them in different direction.”
Name not given
It’s just the beginning
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
I just wanted to thank everybody that's
contributing to TED by sharing all those
wonderful videos online. They inspire me a lot,
and in return I try to inspire others. You are like a
catalyst for making positive changes. I thank you
again for uploading truly life-changing information
to the Internet. Have a very nice day!”
Alice
“

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