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E-Commerce
Case Studies
Why us?
•  We have the experience of working for the biggest e-stores,
which allows us to offer our clients a unique offer and knowhow.
•  We are one of the few to charge according to the comission
payment models.
•  We connect innovations and technology with knowledge on
traditional commerce.

2
Case Studies

3
Travelplanet.pl
Business optimization
and new projects
• 

Usability optimization

• 

New projects – np. zingtravel.pl

4
Solar
• 

Complex e-commerce implementation

• 

Microsoft Navision integration

• 

Opening conversion rate 2,21%

• 

High average order value

• 

68% purchases made during the first
visit

• 

15,9% purchases via SEO after a
month from the opening

5
TUI
• 

Complex stable service

• 

Recommendation system

• 

Analysis and design

• 

Quantity tests

• 

SEM

6
TUI
Complex Service

New users
Loyalty

Conversion

Lowering the average
CPC from 0,73 to 0,61

RTB remarketing
As much as 16% paid
reservations requires at
least 12 contacts!

+ 150% growth
thanks to
usability
improvements

We do our best to deliver the effects as soon as possible.
7
Unizeto
Complex implementation
• 

The biggest electronic signature provider in Poland

• 

Complex e-commerce implementation covering: virtual products, real products and
services

• 

Integration with internal systems (ERP, CRM,…)

„It took us a long time to find the right partner that will cover a wide array of both markeitng and
technological skills. Divante connects these two areas and, what is more, works in the win-to-win
model which accounts for mutual satisfaction. Now, while developing our e-commerce channel, we
are certain that there are great experts available at our hands all the time, including usability, buzz
marketing, social media campaigns, as well as software development and administrators. Additional
value is Divante’s leading positoin on the Polish e-commerce stage, which is also beneficial for us.”
- Paweł Montwił, Mass Products Sales Director, Unizeto Technologies SA

8
Grupa Edukacyjna
• 

Complex e-commerce
implementation

• 

SAP integration

• 

Satellite e-stores

• 

Sales support

SEM
• 

• 
• 
• 
• 

An average ROI in Google AdWords in August (the
most important month as far as sales are concerned)
was 3000%.
In the peak moments of the campaign, ROI Google
AdWords exceeded 9000%.
Thanks to the continuous optimization we managed
to lower the cost of the clicks by 55%.
The campaing was the first traffic source and the
second revenue source in the e-store.
Google AdWords conversio was 60% bigger than
the organic traffic.

We’ve chosen Divante because of its holistic
approach to e-commerce. The company
supports us in all the key aspects of our ebusiness.
- Artur Młyński, Sales Planning and Support Director,
Grupa Edukacyjna

9
AGD Media
• 

Complex online sales channel
implementation

• 

Fully automated operator

• 

Integration with ERP Gardens system

10
TIM SA
B2B and B2C
• 

Complex e-commerce B2C
implementation

• 

Complex e-commerce B2B
implementation

• 

Integration between internal systems
via BizTalk

• 

Testing and optimization of B2B
system

Online shopping spending in Europe constituted only 8%
of total retail sales value. The biggest level was in Great
Britain (12%) Germany and Switzerland (9%), the lowest in
Poland (3%) and Italy (1%). It shows the potential of ecommerce and this is only the beginning. So I hope this
sector will considerably influence our revenue.
– declares Krzysztof Folta, CEO in TIM SA.

11
Money.pl
• 

Sales section - Direct

• 

User tests

• 

Navigation optimization

• 

Conversion optimization

• 

Increase in the number of
applications

12
Bank Zachodni WBK
• 

Usability optimization in sales
and transactional sectors
– continuous framework
cooperation since 2010

• 

Mobile applications (#1 place in
polish business appstore in 1st
week)

• 

E-marketing

13
We’re experienced in B2B
•  Raiffeisen Bank

•  PW Moda

•  ATM SA

•  IC Partners

•  EKO Holding

•  Navo

•  AB SA

•  Logintrans

•  TelForce One

•  Benefit Systems

14
Key business sectors
•  Finance
–  Bank Zachodni WBK
–  PKO BP
–  Inteligo
–  Deutsche Bank
–  Raiffeisen Bank
–  Bank Pocztowy
–  LUKAS Bank
–  Money.pl
–  Inwestycje.pl
–  Aviva

•  Retail
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

INTERSPORT Polska
Praktiker
SOLAR Company
TUI
Rainbow Tours
Vobis
Empik
Willsoor
Żabka
EKO Holding

–  Aquael ZOO
–  RUCH
15
Key business sectors
•  Pure Players and
Media
– 
– 
– 
– 
– 
– 
– 
– 

Merlin.pl
Militaria.pl
Gazeta.pl
Travelplanet.pl
Polskapresse
Point Group
Medical Tribune
Harvard Business
Review
–  Zinamon.pl

•  Manufacturers and Distributors
– 
– 
– 
– 
– 
– 
– 

TelForce One
Almirall
Viessmann
TIM SA
Amica
Grupa Edukacyjna
PWN

•  Utilities / Telecommunications
–  Energa
–  Tauron
–  Orange
–  Netia
16
Complex Service

17
•  March 2010 – The beginnings of e-commerce in Praktiker
•  March 2011 – The beginnings of working with Divante
•  March 2012 – OMG e-commerce!

18
Strategy

Loyalty

New users

Cart value
increase
Conversion

Immediate effects
19
Conversion- recommendations
Home page
recommendations

Product page
recommendations

20
Recommendations
Quartic
• 
• 

12% sales increase
15% customers increase

A/B test – Half of the users (group A) visitng Praktiker.pl was presented with the
recommendations generated by Quartic while the other half (group B) saw
standard recommendations.

21
Product descriptions
The crucial element of any product page
• Product description
• Product photos
• Additional description, e.g. dimensions,
weight
• Sale or special offers
• Information whether a product is availale in
stationary stores
• The possibility to ask a question about a
product
• Opinions and notes by other buyers
• The possibility to recommend a product
• Suggested similar product chosen by other
users
• Product name and EAN
• Others
• Suggested most popular products

22
Product description
• 

Complex continuous support

• 

Recommendations system

• 

Analysis and designing

• 

Quantity tests

• 

SEM

23
Writing product descriptions
Laminated floor panels Elegance bubinga by Kronopol
work great in public-use spaces, such us shopping malls or
office buildings.
However, they will be also suitale for private houses or
apartments, being both children- and animal-proof. No
worries that they will get scratched or stained.
Their durability is guaranteed thanks to its 7 mm thickness
and AC3 class. The width is 193 mm and the length – 1380
mm.

White Classic in-doors by Windoor connect traditional
look with modern solutions. The frame. made from 44mm MDF board, is filled in with stabilizing „honeycomb”
insertion.
HDF covering painted with white Gori paint and the white
PCV inner frame create stand for good quality and perfect
looks.
The doors open to the right. They are 80 cm long.

24
Floor panels categories
Quantity (All visits)

Quantity (All visits)

Quantity (Organic traffic)

Quantity (Organic traffic)

Akcja specjalna
Special action

Product revenues

25
Traffic
Visits

Visits

Exit rate

Bounce rate

The users see and read the
Użytkownicy widzą treść,
content
czytają

Visits

Average visit time

26
Organic traffic increase
Visits (All visits)

Visits (All visits)

Visits (Organic traffic)

Visits (Organic traffic)

Akcja
Special
specjalna
action

27
Product descriptins – results
•  One month after adding Divante’s product descripitions was
enough to increase organic Google traffic by 120% based on the
chosen key words.
•  Simultaneously with the traffic, the chosen products’ sales increased
from X k zł in July to 3X zł in August.

28
E-mail Marketing

29
E-mail Marketing

30
E-mail Marketing
with recommendations
• 

E-mail marketng conversion is
34,17% bigger than average

• 

A single e-mail marketing visit
value is bigger than the average
visit value by 51,01%

31
ROPO
Poorly
described
products

Too small font

No colours

The most
common
opinions
about the
website

Less products
presented than
the actual offer
in stores

Lack of small
products (nails,
etc.)

No weekly ad
paper

32
Online ad paper

33
Online ad paper

34
Online ad paper
•  The popular flash-based solutions have serious weaknesses:
•  They do not work on most mobile devices
•  They are a tough nut to crack for SEO
•  Our ad paper is THE solution:
•  Mobile
•  Transparent for search engines
•  A way to the future

35
Online ad paper
Online
availability

Availability in
stores

Current
price

Detailed
description

Photo gallery

36
Online ad paper
1. The paper

2. The list

3. The cart

37
Mobile

Full mobile availabilty of all e-mail marketing and ad papers
38
ROPO!

= 22x

39
Strategy – synergy of communication

OOH
buy online!

TV + OOH + radio
– Maciek Gajwer and the washcloth

TV + OOH + radio
– Maciek Gajwer and the
shower cabin

TV + OOH + radio
– Maciek Gajwer and the
lawn mower

40
Mobile support for sales

41
Generating value

42
Testimonials
• 
 
• 

 
• 

In my opinion, there are two basic things that differ Divante from others.
First of all: passion. The people who I’ve had a pleasure to work with are experts in the field of
both Polish and international e-commerce, always looking for new tools, trends and the best
examples.
What is more – and this is another thing that I appreciate so much – they are eager to share their
knowledge and passion, with full engagement, to help companies like Praktiker develop their
online retail channels.

• 

But most importantly, everything is planned to achieve the final goal – i.e. increase of sales and
the return of investment. That is why for me, working with Divante follows the „win-win” model.
They know that their client’s success is their own success, too.

• 

–Krzysztof Włodarczak, E-marketing Manager, Praktiker

43
Strategy

New users
Loyalty
11,45% sales
powered by email marketing

120% traffic from
the new product
descriptions

Conversion
Sales increase by
12% thanks to
recommendations

Quick effect!
44
Success-Fee

45
Intersport
• INTERSPORT is the world’s biggest sports equipment retail sales
group, owning over 5400 stores in 40 countries, whose profts
exceed 10 billion euro.
• In Poland, INTERSPORT is the leader among sports equipment chain
stores, with 32 salons in 21 of the biggest Polish cities.
• The company gets awarded every year for dynamic development,
increasing its market value and as a reliable business partner.

46
The starting point
•  An active e-store based on a dedicated
solution
•  Usability problems
•  Low speed problems
•  Advanced integrations

The plan
•  Marketing optimization
•  Conversion increase
•  Optimization of technological
solutions

47
Project goal
The project covered a number of e-commerce areas. Our major goal
was to increase sales by means of the online sales channel.
Our plan included:
1.  Conversion optimization in the e-store – divided into
recommendation concerning the current store design and a total redisigning of the store’s mask.
2.  Increasign e-commerce’s reach via SEM, e-PR, social media
preparing grounds for future sales marketing.

48
Testing
What is importnant for the customer?
1.  Brand reliability
2.  A wide array of branded products
–  including the store’s own brands
3.  Product presentation
4.  Easy purchase process
Apart from the wide offer, a quniqe added value is the possibility of personal pickup
in stores or express delivery.

49
Home page
•  Re-designed information architecutre
•  Re-designed menu
•  Horizontal two-level bookmark menu

50
Product page
• 
• 
• 
• 

Two product page layouts – horizontal and standard
ROPO support – availability in stores
Availability
Free personal pickup in stores

51
Shopping process
•  Simplification
•  Less steps to make when placing an order
•  Easy payment and delivery choice options

52
Shopping process
•  No-registration shopping
•  Benefits from registration
•  Registration made part of placing an order

53
Access to brands
•  Highlighting the brands
•  Brand-based search engine

54
Additional mechanisms
•  Members of the loyalty program are given discount coupons which
later can be used by simply picking them from the list.
•  Information about free delivery appears together with the delivery
options – at the right place and time.

55
Effective
recommendations
•  Because of the type of business and the way the products are
searched, we introduced product rcommendations.
•  The boxes recommend alternative products based on the historical
user data.
•  We used Quartic recommendations system.

56
What results
have we achieved?
•  Conversion rate increased by 46,21%
•  Pages per visit increased by 21,24%
•  Server use decreased by 70%
–  with the same traffic rate

•  Loading speed increased by 40%
–  for the end user
–  according to Google Analytics
–  For some pages, the loading speed increased even by 90%

57
AdWords
• 

Google AdWords campaign lasted
from mid-December 2011 to the end
of April 2012. The revenue was 11
time bigger than the spending costs.

• 

Search engine campaign reached
CTR 16,60%.

• 

The average click cost was between
0,15-0,19 zl.

• 

The campaign has become the
second biggest sales profit source in
the e-store.

• 

After the campaign Intersport
decided to continue working with us.

The company proposed a payment model
based on the netto profit margin, which
satisfied both parties
Marek Bugajski, Stores Management
Director INTERSPORT Polska S.A.

58
Revenue
ROI according to GA
(Income / Cost)
500% - 2000%

Long-tail
campaign
progress

Budget

Time

Purchase
decision

Customer Acquisition Cost (CAC)

Optimization
Traffic quality

decrease

Business profitability

Konwersja

Usability optimization
Quartic
recommendations

Conversion Rate (CR)

Loyalty
+ Lifetime value (LTV)

Building
contact list

eMail
Marketing
by
Sendingo

Social Media

59
Range of works
• 

Complex service

• 

E-marketing strategy

• 

Ad creations

• 

Analysis and design

• 

Social Media

• 

SEO and SEM

• 

Internet auctions

• 

E-commerce implementation

• 

E-weekly ad

60
Strategy

New users
Loyalty
E-mail marketing

11 x bigger
revenue than cost

Conversion
+ 46% increase
thanks to
usability optimization

More effects in less time!
61
Success-fee
What you pay = sales provision

CLIENT
•  Realization of
orders
•  Marketing
budget

DIVANTE
•  Technology
•  Optimization
•  E-marketing

SCALE EFFECTS
•  Constant
increase
•  Creativity

•  Risk-free increase
•  Constantly
motivated partner
•  Focus on the offer

•  Scalable business
•  Long-term learning
process
•  Long-term
investment planning

•  No need to
„control”
•  Cooperation
between our clients

62
Contact
http://divanteltd.com

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E-Commerce Case Studies

  • 2. Why us? •  We have the experience of working for the biggest e-stores, which allows us to offer our clients a unique offer and knowhow. •  We are one of the few to charge according to the comission payment models. •  We connect innovations and technology with knowledge on traditional commerce. 2
  • 4. Travelplanet.pl Business optimization and new projects •  Usability optimization •  New projects – np. zingtravel.pl 4
  • 5. Solar •  Complex e-commerce implementation •  Microsoft Navision integration •  Opening conversion rate 2,21% •  High average order value •  68% purchases made during the first visit •  15,9% purchases via SEO after a month from the opening 5
  • 6. TUI •  Complex stable service •  Recommendation system •  Analysis and design •  Quantity tests •  SEM 6
  • 7. TUI Complex Service New users Loyalty Conversion Lowering the average CPC from 0,73 to 0,61 RTB remarketing As much as 16% paid reservations requires at least 12 contacts! + 150% growth thanks to usability improvements We do our best to deliver the effects as soon as possible. 7
  • 8. Unizeto Complex implementation •  The biggest electronic signature provider in Poland •  Complex e-commerce implementation covering: virtual products, real products and services •  Integration with internal systems (ERP, CRM,…) „It took us a long time to find the right partner that will cover a wide array of both markeitng and technological skills. Divante connects these two areas and, what is more, works in the win-to-win model which accounts for mutual satisfaction. Now, while developing our e-commerce channel, we are certain that there are great experts available at our hands all the time, including usability, buzz marketing, social media campaigns, as well as software development and administrators. Additional value is Divante’s leading positoin on the Polish e-commerce stage, which is also beneficial for us.” - Paweł Montwił, Mass Products Sales Director, Unizeto Technologies SA 8
  • 9. Grupa Edukacyjna •  Complex e-commerce implementation •  SAP integration •  Satellite e-stores •  Sales support SEM •  •  •  •  •  An average ROI in Google AdWords in August (the most important month as far as sales are concerned) was 3000%. In the peak moments of the campaign, ROI Google AdWords exceeded 9000%. Thanks to the continuous optimization we managed to lower the cost of the clicks by 55%. The campaing was the first traffic source and the second revenue source in the e-store. Google AdWords conversio was 60% bigger than the organic traffic. We’ve chosen Divante because of its holistic approach to e-commerce. The company supports us in all the key aspects of our ebusiness. - Artur Młyński, Sales Planning and Support Director, Grupa Edukacyjna 9
  • 10. AGD Media •  Complex online sales channel implementation •  Fully automated operator •  Integration with ERP Gardens system 10
  • 11. TIM SA B2B and B2C •  Complex e-commerce B2C implementation •  Complex e-commerce B2B implementation •  Integration between internal systems via BizTalk •  Testing and optimization of B2B system Online shopping spending in Europe constituted only 8% of total retail sales value. The biggest level was in Great Britain (12%) Germany and Switzerland (9%), the lowest in Poland (3%) and Italy (1%). It shows the potential of ecommerce and this is only the beginning. So I hope this sector will considerably influence our revenue. – declares Krzysztof Folta, CEO in TIM SA. 11
  • 12. Money.pl •  Sales section - Direct •  User tests •  Navigation optimization •  Conversion optimization •  Increase in the number of applications 12
  • 13. Bank Zachodni WBK •  Usability optimization in sales and transactional sectors – continuous framework cooperation since 2010 •  Mobile applications (#1 place in polish business appstore in 1st week) •  E-marketing 13
  • 14. We’re experienced in B2B •  Raiffeisen Bank •  PW Moda •  ATM SA •  IC Partners •  EKO Holding •  Navo •  AB SA •  Logintrans •  TelForce One •  Benefit Systems 14
  • 15. Key business sectors •  Finance –  Bank Zachodni WBK –  PKO BP –  Inteligo –  Deutsche Bank –  Raiffeisen Bank –  Bank Pocztowy –  LUKAS Bank –  Money.pl –  Inwestycje.pl –  Aviva •  Retail –  –  –  –  –  –  –  –  –  –  INTERSPORT Polska Praktiker SOLAR Company TUI Rainbow Tours Vobis Empik Willsoor Żabka EKO Holding –  Aquael ZOO –  RUCH 15
  • 16. Key business sectors •  Pure Players and Media –  –  –  –  –  –  –  –  Merlin.pl Militaria.pl Gazeta.pl Travelplanet.pl Polskapresse Point Group Medical Tribune Harvard Business Review –  Zinamon.pl •  Manufacturers and Distributors –  –  –  –  –  –  –  TelForce One Almirall Viessmann TIM SA Amica Grupa Edukacyjna PWN •  Utilities / Telecommunications –  Energa –  Tauron –  Orange –  Netia 16
  • 18. •  March 2010 – The beginnings of e-commerce in Praktiker •  March 2011 – The beginnings of working with Divante •  March 2012 – OMG e-commerce! 18
  • 21. Recommendations Quartic •  •  12% sales increase 15% customers increase A/B test – Half of the users (group A) visitng Praktiker.pl was presented with the recommendations generated by Quartic while the other half (group B) saw standard recommendations. 21
  • 22. Product descriptions The crucial element of any product page • Product description • Product photos • Additional description, e.g. dimensions, weight • Sale or special offers • Information whether a product is availale in stationary stores • The possibility to ask a question about a product • Opinions and notes by other buyers • The possibility to recommend a product • Suggested similar product chosen by other users • Product name and EAN • Others • Suggested most popular products 22
  • 23. Product description •  Complex continuous support •  Recommendations system •  Analysis and designing •  Quantity tests •  SEM 23
  • 24. Writing product descriptions Laminated floor panels Elegance bubinga by Kronopol work great in public-use spaces, such us shopping malls or office buildings. However, they will be also suitale for private houses or apartments, being both children- and animal-proof. No worries that they will get scratched or stained. Their durability is guaranteed thanks to its 7 mm thickness and AC3 class. The width is 193 mm and the length – 1380 mm. White Classic in-doors by Windoor connect traditional look with modern solutions. The frame. made from 44mm MDF board, is filled in with stabilizing „honeycomb” insertion. HDF covering painted with white Gori paint and the white PCV inner frame create stand for good quality and perfect looks. The doors open to the right. They are 80 cm long. 24
  • 25. Floor panels categories Quantity (All visits) Quantity (All visits) Quantity (Organic traffic) Quantity (Organic traffic) Akcja specjalna Special action Product revenues 25
  • 26. Traffic Visits Visits Exit rate Bounce rate The users see and read the Użytkownicy widzą treść, content czytają Visits Average visit time 26
  • 27. Organic traffic increase Visits (All visits) Visits (All visits) Visits (Organic traffic) Visits (Organic traffic) Akcja Special specjalna action 27
  • 28. Product descriptins – results •  One month after adding Divante’s product descripitions was enough to increase organic Google traffic by 120% based on the chosen key words. •  Simultaneously with the traffic, the chosen products’ sales increased from X k zł in July to 3X zł in August. 28
  • 31. E-mail Marketing with recommendations •  E-mail marketng conversion is 34,17% bigger than average •  A single e-mail marketing visit value is bigger than the average visit value by 51,01% 31
  • 32. ROPO Poorly described products Too small font No colours The most common opinions about the website Less products presented than the actual offer in stores Lack of small products (nails, etc.) No weekly ad paper 32
  • 35. Online ad paper •  The popular flash-based solutions have serious weaknesses: •  They do not work on most mobile devices •  They are a tough nut to crack for SEO •  Our ad paper is THE solution: •  Mobile •  Transparent for search engines •  A way to the future 35
  • 36. Online ad paper Online availability Availability in stores Current price Detailed description Photo gallery 36
  • 37. Online ad paper 1. The paper 2. The list 3. The cart 37
  • 38. Mobile Full mobile availabilty of all e-mail marketing and ad papers 38
  • 40. Strategy – synergy of communication OOH buy online! TV + OOH + radio – Maciek Gajwer and the washcloth TV + OOH + radio – Maciek Gajwer and the shower cabin TV + OOH + radio – Maciek Gajwer and the lawn mower 40
  • 41. Mobile support for sales 41
  • 43. Testimonials •    •    •  In my opinion, there are two basic things that differ Divante from others. First of all: passion. The people who I’ve had a pleasure to work with are experts in the field of both Polish and international e-commerce, always looking for new tools, trends and the best examples. What is more – and this is another thing that I appreciate so much – they are eager to share their knowledge and passion, with full engagement, to help companies like Praktiker develop their online retail channels. •  But most importantly, everything is planned to achieve the final goal – i.e. increase of sales and the return of investment. That is why for me, working with Divante follows the „win-win” model. They know that their client’s success is their own success, too. •  –Krzysztof Włodarczak, E-marketing Manager, Praktiker 43
  • 44. Strategy New users Loyalty 11,45% sales powered by email marketing 120% traffic from the new product descriptions Conversion Sales increase by 12% thanks to recommendations Quick effect! 44
  • 46. Intersport • INTERSPORT is the world’s biggest sports equipment retail sales group, owning over 5400 stores in 40 countries, whose profts exceed 10 billion euro. • In Poland, INTERSPORT is the leader among sports equipment chain stores, with 32 salons in 21 of the biggest Polish cities. • The company gets awarded every year for dynamic development, increasing its market value and as a reliable business partner. 46
  • 47. The starting point •  An active e-store based on a dedicated solution •  Usability problems •  Low speed problems •  Advanced integrations The plan •  Marketing optimization •  Conversion increase •  Optimization of technological solutions 47
  • 48. Project goal The project covered a number of e-commerce areas. Our major goal was to increase sales by means of the online sales channel. Our plan included: 1.  Conversion optimization in the e-store – divided into recommendation concerning the current store design and a total redisigning of the store’s mask. 2.  Increasign e-commerce’s reach via SEM, e-PR, social media preparing grounds for future sales marketing. 48
  • 49. Testing What is importnant for the customer? 1.  Brand reliability 2.  A wide array of branded products –  including the store’s own brands 3.  Product presentation 4.  Easy purchase process Apart from the wide offer, a quniqe added value is the possibility of personal pickup in stores or express delivery. 49
  • 50. Home page •  Re-designed information architecutre •  Re-designed menu •  Horizontal two-level bookmark menu 50
  • 51. Product page •  •  •  •  Two product page layouts – horizontal and standard ROPO support – availability in stores Availability Free personal pickup in stores 51
  • 52. Shopping process •  Simplification •  Less steps to make when placing an order •  Easy payment and delivery choice options 52
  • 53. Shopping process •  No-registration shopping •  Benefits from registration •  Registration made part of placing an order 53
  • 54. Access to brands •  Highlighting the brands •  Brand-based search engine 54
  • 55. Additional mechanisms •  Members of the loyalty program are given discount coupons which later can be used by simply picking them from the list. •  Information about free delivery appears together with the delivery options – at the right place and time. 55
  • 56. Effective recommendations •  Because of the type of business and the way the products are searched, we introduced product rcommendations. •  The boxes recommend alternative products based on the historical user data. •  We used Quartic recommendations system. 56
  • 57. What results have we achieved? •  Conversion rate increased by 46,21% •  Pages per visit increased by 21,24% •  Server use decreased by 70% –  with the same traffic rate •  Loading speed increased by 40% –  for the end user –  according to Google Analytics –  For some pages, the loading speed increased even by 90% 57
  • 58. AdWords •  Google AdWords campaign lasted from mid-December 2011 to the end of April 2012. The revenue was 11 time bigger than the spending costs. •  Search engine campaign reached CTR 16,60%. •  The average click cost was between 0,15-0,19 zl. •  The campaign has become the second biggest sales profit source in the e-store. •  After the campaign Intersport decided to continue working with us. The company proposed a payment model based on the netto profit margin, which satisfied both parties Marek Bugajski, Stores Management Director INTERSPORT Polska S.A. 58
  • 59. Revenue ROI according to GA (Income / Cost) 500% - 2000% Long-tail campaign progress Budget Time Purchase decision Customer Acquisition Cost (CAC) Optimization Traffic quality decrease Business profitability Konwersja Usability optimization Quartic recommendations Conversion Rate (CR) Loyalty + Lifetime value (LTV) Building contact list eMail Marketing by Sendingo Social Media 59
  • 60. Range of works •  Complex service •  E-marketing strategy •  Ad creations •  Analysis and design •  Social Media •  SEO and SEM •  Internet auctions •  E-commerce implementation •  E-weekly ad 60
  • 61. Strategy New users Loyalty E-mail marketing 11 x bigger revenue than cost Conversion + 46% increase thanks to usability optimization More effects in less time! 61
  • 62. Success-fee What you pay = sales provision CLIENT •  Realization of orders •  Marketing budget DIVANTE •  Technology •  Optimization •  E-marketing SCALE EFFECTS •  Constant increase •  Creativity •  Risk-free increase •  Constantly motivated partner •  Focus on the offer •  Scalable business •  Long-term learning process •  Long-term investment planning •  No need to „control” •  Cooperation between our clients 62