EN - Criteo - BD Deck -July 2014 - rebrand

Copyright © 2014 Criteo
Working with Criteo as a publisher

Criteo: the performance of search delivered by display
3,000
Clients Worldwilde
96%
Client Retention
70%
Uncapped Budgets

Criteo is a secure advertising solution
Our Business Model
Banners
Display
Performance
Our market:
Business Model:
Buying CPM
Selling CPC
Criteo: Performance and Display = how to « predict the click »
Criteo buys
large inventories
from Publishers
on a CPM model
Criteo sells its campaign
on unitary clicks
to Advertisers
on a CPC model

Delivered through display
Right ad,
Right person,
Right time.
*Single plaform, evaluated 65 billion times a day in Q1 2014
65 billion*

Bringing new spend into display
Publishers have complete transparency
& control into all advertisers
Guaranteed
CPMs
Uncapped,
ongoing budgets
No
cannibalization
NEW
DISPLAY

Premium Performance Display
Criteo increases your revenue and the relevance for your ad
WithWithout
Impressions Revenue Impressions Revenue
From non
guaranteed
Inventory
Non guaranteed
(High Volume)
Non Guaranteed
(High Volume)
From non guaranteed
Inventory
+
-
Additional
Incremental
Revenue
“Publisher could maximize its ad revenue due to higher fill-rate and cpm price of criteo retargeting ad.”
From non guaranteed
Inventory
From Premium
Inventory
Non
guaranteed
(High Volume)
Premium
(low volume)
CRITEO
(High Volume)
Premium
(low volume)
Non Guaranteed
(High Volume)
CRITEO
From Premium
Inventory
From non guaranteed
Inventory

Get scalable growing revenue
*Average increased of revenue generated by Criteo YoY for Top 20 Publishers Criteo – Iso Environment
+73%
Revenue*
YoY on
TOP 20 publishers
Criteo is spending more and more
money with its existing publishers

Partners with most of the comscore top 50 in every large
global market
And many more…

#1
Criteo real time audience

RTA
Real Time Audience
Benefits of RTA guaranteed to drive increased
revenue
More accurate
frequency
capping
More
volume
Higher
price
points
Real-time
Buying
Technology
Maximized
revenue
No cost
Buys enabled on
iOS/Safari

Extended browser support unlocks a new audience
Criteo is able to drop cookies on iOS / Safari browsers
on our advertisers’ websites
iOS/Safari visitors may be shown a notification of
cookie issued by Criteo and an opt-out link
Because it doesn’t rely on a cookie
from your adserver, RTA enables us
to show ads to these users !
Info header is only displayed one-time per device
across the entire Criteo network

RTA solution the relevant integration
Criteo generates much more revenue
*Average weekly revenue after RTA setup
RTA
Migration
+113%
Revenue*
Example with Libero:
biggest Italian ISP portal (15M UU)

0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
CTR
RTA solution the relevant integration
Increase of CTR will allow us to
pay higher CPM
Migration
RTA
+78%
CTR
Since RTA
setupMajor video
website

They trust us
The RTA solution
The most efficient & popular integration
Thanks to Criteo’s highly efficient Real-
Time Audience solution, we have
managed to send them significantly
more volume, whilst also increasing
our eCPM. What’s more, it’s cost-free
and easy to integrate thanks to Criteo
outstanding technical team.
Criteo's free "Real Time Audience" solution
has allowed us to significantly increase
our revenues in terms of impressions and
also eCPM. This solution was easy to
integrate, thanks to the highly skilled
technical teams at Criteo, and has had no
impact on the loading time of our pages.
Salvatore Ippolito,
Commercial Director,
Libero
Damien Pigasse,
Vice-President Media Sales,
Dailymotion

They trust us
The RTA solution
The most efficient & popular integration
It wasn’t difficult to integrate Criteo into
our site, and we enjoy the ease of
working with them. Thanks to criteo,
we are able to plan our premium
display inventory strategy efficiently
and for the long-term, without huge
time investments on the tech side.
Criteo are a pleasure to work with. Site
integration was a breeze. A closer
relationship has made it easier (and more
profitable!) to plan a pan-euro premium
display strategy...”
Richard Swan,
Head of Advertising
Operations,
HEARST
Gordon White,
Head of Ad Trading,
QYPE

They trust us
The RTA solution
The most
popular integration

Next steps RTA
Set-up a kick-off meeting with your IT team
Drop a simple, non-blocking script on top of each of your
pages and before the ad tags to enable Real Time decision for
Criteo campaigns
Add a dedicated key value pair provided by Criteo script to
your ad tags and use this as targeting token in your adserver
Make a test and launch the campaign

The techie bit
Unknown User Visits Publisher site
User visits
publisher website
RTA script recognizes user
Criteo passes back key-value
Value is passed into ad tag
Criteo Serves Ad
Criteo engine calculates value
in real time
Publisher Adserver selects
relevant Criteo campaign
dependent on key-value
Visits client website
User visits client
website – cookie
dropped

#2
Back up slides

Unique value
Criteo is a « Search-like » Channel
The budget comes from search and not from display
1 2
34
Pure
CPC
Unmatched
Scalability*
Billions of displays
Personalized
Advertising
Bid optimization
& control

Get guaranteed revenue
Criteo is always looking for new inventory to
buy.
1 : Q2 2013
2 : Annual rate
Criteo is an essential partner for advertisers and will bring you
a consistent, continuous revenue.
90%
retention rate2
444
million euros
revenue in 2013
+5500 advertisers
mostly in direct
76% uncapped
budgets from Criteo’s
advertisers1

YOU
Define test budget &
period
Integrate RTA script
Amend ad tags
Go live
CRITEO
Send tags & RTA
script
Provide access
To reporting UI
Personnalized
campaign
managment
Easy to use
Get started
No time constraints or
commitments

Thank you!

EN - Criteo - BD Deck -July 2014 - rebrand

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