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World’s first $299 Eye Tracker
for market research
© 2014 CoolTool. All Rights Reserved
1750 Montgomery St. FL1, San Francisco, CA 94111, USA

+1-415-835-9433,
+1-415-871-0717
hello@cooltool.com
www.CoolTool.com
Headaches with Eye Tracking?
• Expensive hardware and software?
Both to buy and to rent?
• Complicated fieldwork? Constant
logistic and security issues with using
bulky and expensive hardware, which
requires additional support and work
training for both, software and
hardware?
• Difficult analytical tools? Survey results
and Eye Tracking test are analyzed in
different software, making cross
analysis impossible and analysis itself a
complicated and time-consuming
process?
No headaches anymore!
1. CoolTool Eye Tracking is truly affordable
USD 299 - flat fee to conduct ANY
Eye Tracking project - unlimited
responses, unlimited stimuli per test
USD 299 - to own the device
• Eye Tracking technology becomes available for ALL market researchers.
• Test all your advertisements (printed, outdoor, POS), product packaging & shelf
placement without concerning about high cost of Eye Tracking technology.
Individual rates or unlimited subscription could be applied for big volumes
2. It is very easy to use
• Easy setup.
• Browser-based, the test starts when needed with no additional software required.
• Compatible with the commonly-used hardware. Both, desktops and laptops.
All you need is USB3 port, Windows OS and Internet.
3. It provides you with a great fieldwork opportunities
• No additional cost for
convoying expensive
hardware.
• Be mobile - use Eye Tracker
with laptop anywhere.
• Use a single tool to collect
both Eye Tracking insights and
results from professional
surveys.
• Use as many devices as you need for each project. Collect your results fast.
Provide a great regional coverage for your projects.
4. Eye Tracking is smoothly integrated into a survey
• Mix survey questions and
Eye Tracking tests within
one questionnaire.
• Rotate, randomize, filter,
add logic etc.: take a full
advantage of a
professional survey system
while setting up your Eye
Tracking project.
• Analyze Eye Tracking
along with survey statistics
(built-in cross tabs and
charts) - get better insights.
• Setup an Eye Tracking test by simply inserting Eye Tracking question into your
questionnaire. It will take no more then 5 seconds.
5. We deliver real-time automated results in the Cloud
Great visualizations (heatmaps, gazeplots, opacity maps)
Demonstrates “hot areas” of
tested materials
Shows how gaze moves from one
fixation point to another
Heatmap Gazeplot
5. We deliver real-time automated results in the Cloud
Detailed statistics for all Areas of Interest (AOI)
• Fixations count
• Fixations duration
• Fixation participants
count
• Time to first fixation
• Fixations before
• Observation duration
• Observations count
5. We deliver real-time automated results in the Cloud
Convenient tools to make your life better
• Automated reports with real-time results.
• Built-in statistical difference highlighting.
• One-click export of reports to PDF or Power
Point (fully editable).
• Export of raw data to XLS or SPSS.
• Great sharing opportunities for your teams,
clients and partners.
FIVE REASONS to buy Eye Tracking from CoolTool
1. CoolTool Eye Tracking is truly affordable
2. It is very easy to use
3. CoolTool Eye tracking provides you with a great fieldwork opportunities
4. This is the first Eye Tracking smoothly integrated into a survey, which gives you better
insights
5. We deliver real-time automated results in the Cloud, fast and without headaches :)
ORDER NOW
https://cooltool.com/market?items=eyetracking
See how it worksor
Order your Eye Tracker now
Have questions? Need a training or demo?
https://cooltool.com/market?items=eyetracking
hello@cooltool.com
Scan QR code to order
© 2014 CoolTool. All Rights Reserved
1750 Montgomery St. FL1, San Francisco, CA 94111,
USA

+1-415-835-9433,
+1-415-871-0717
hello@cooltool.com
www.CoolTool.com
YOUR BRAND NEW MARKET RESEARCH LIFE

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CoolTool_299ET_2015

  • 1. World’s first $299 Eye Tracker for market research © 2014 CoolTool. All Rights Reserved 1750 Montgomery St. FL1, San Francisco, CA 94111, USA
 +1-415-835-9433, +1-415-871-0717 hello@cooltool.com www.CoolTool.com
  • 2. Headaches with Eye Tracking? • Expensive hardware and software? Both to buy and to rent? • Complicated fieldwork? Constant logistic and security issues with using bulky and expensive hardware, which requires additional support and work training for both, software and hardware? • Difficult analytical tools? Survey results and Eye Tracking test are analyzed in different software, making cross analysis impossible and analysis itself a complicated and time-consuming process? No headaches anymore!
  • 3. 1. CoolTool Eye Tracking is truly affordable USD 299 - flat fee to conduct ANY Eye Tracking project - unlimited responses, unlimited stimuli per test USD 299 - to own the device • Eye Tracking technology becomes available for ALL market researchers. • Test all your advertisements (printed, outdoor, POS), product packaging & shelf placement without concerning about high cost of Eye Tracking technology. Individual rates or unlimited subscription could be applied for big volumes
  • 4. 2. It is very easy to use • Easy setup. • Browser-based, the test starts when needed with no additional software required. • Compatible with the commonly-used hardware. Both, desktops and laptops. All you need is USB3 port, Windows OS and Internet.
  • 5. 3. It provides you with a great fieldwork opportunities • No additional cost for convoying expensive hardware. • Be mobile - use Eye Tracker with laptop anywhere. • Use a single tool to collect both Eye Tracking insights and results from professional surveys. • Use as many devices as you need for each project. Collect your results fast. Provide a great regional coverage for your projects.
  • 6. 4. Eye Tracking is smoothly integrated into a survey • Mix survey questions and Eye Tracking tests within one questionnaire. • Rotate, randomize, filter, add logic etc.: take a full advantage of a professional survey system while setting up your Eye Tracking project. • Analyze Eye Tracking along with survey statistics (built-in cross tabs and charts) - get better insights. • Setup an Eye Tracking test by simply inserting Eye Tracking question into your questionnaire. It will take no more then 5 seconds.
  • 7. 5. We deliver real-time automated results in the Cloud Great visualizations (heatmaps, gazeplots, opacity maps) Demonstrates “hot areas” of tested materials Shows how gaze moves from one fixation point to another Heatmap Gazeplot
  • 8. 5. We deliver real-time automated results in the Cloud Detailed statistics for all Areas of Interest (AOI) • Fixations count • Fixations duration • Fixation participants count • Time to first fixation • Fixations before • Observation duration • Observations count
  • 9. 5. We deliver real-time automated results in the Cloud Convenient tools to make your life better • Automated reports with real-time results. • Built-in statistical difference highlighting. • One-click export of reports to PDF or Power Point (fully editable). • Export of raw data to XLS or SPSS. • Great sharing opportunities for your teams, clients and partners.
  • 10. FIVE REASONS to buy Eye Tracking from CoolTool 1. CoolTool Eye Tracking is truly affordable 2. It is very easy to use 3. CoolTool Eye tracking provides you with a great fieldwork opportunities 4. This is the first Eye Tracking smoothly integrated into a survey, which gives you better insights 5. We deliver real-time automated results in the Cloud, fast and without headaches :) ORDER NOW https://cooltool.com/market?items=eyetracking See how it worksor
  • 11. Order your Eye Tracker now Have questions? Need a training or demo? https://cooltool.com/market?items=eyetracking hello@cooltool.com Scan QR code to order © 2014 CoolTool. All Rights Reserved 1750 Montgomery St. FL1, San Francisco, CA 94111, USA
 +1-415-835-9433, +1-415-871-0717 hello@cooltool.com www.CoolTool.com YOUR BRAND NEW MARKET RESEARCH LIFE