Budgy is a finance-based travel assistant. Using travel and expenditure history, it can budget your trip, calculate projected expenses and offer support in your travels. For collecting data for this service we’ve created Budgy App - an app for tracking and sharing common budgets in the course of the travels, as well as for compiling easy and accurate reports.

1. 1 Budgy App | 2015
LET FRIENDS STAY FRIENDS

2. 2 Budgy App | 2015
Budgy is
a finance-
based travel
assistant
“
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3. 3 Budgy App | 2015
What Problems Do We Solve?
Almost impossible to know
the real price of a
future journey
When you are planning
a trip, the only concrete
information you have now
is ticket prices and the cost
of accommodation. Everything
else is largely approximate.
Budgy can help you find
solutions to all your desires
within your prescribed price
range, thus allowing you
to calculate the real price
of your future journey.
Difficult to find places
within your price range
and preferences
Difficult to stay within
budget at unfamiliar
places
FOR
EX.

4. 4 Budgy App | 2015
What Will Budgy Do?
HELP PLAN THE TRIP
ASSIST DURING TRAVEL
COMMUNICATE AFTER

5. 5 Budgy App | 2015
How Will Budgy Do It?
Our main tool
is Budgy App —
an app for tracking
and sharing common
expenses during
travel and making
generating accurate
reports easy.

6. How Does The App Work Now?
CREATES A BUDGET
ADDS MEMBERS
ADDS EXPENSES AND SHARES
THEM WITH MEMBERS
MAKES REPORTS WHICH INCLUDE
PHOTOS OF THE BILLS
SENDS PDF REPORTS VIA EMAIL
OR DROPBOX
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7. 7 Budgy App | 2015
What Do We Have Now?
A USEFUL APP ALREADY ON THE APPSTORE
23,000 DOWNLOADS
18,000 ACTIVE USERS
50 ACTIVE USERS PER DAY
$50,000 INVESTED IN JAN 2013
A READY PROTOTYPE FOR THE NEXT VERSION
A READY TO WORK DEV-TEAM
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40+ publications in media
Best New App on AppStore
3 awards

8. 8 Budgy App | 2015
Market Size
FLASHPACKERS
Travel in group Use mobile services and
internet
Don’t use travel
agencies
Track their expenses
*Travel trends in 2014 by Skift
20% of all travelers —
200 million people spending
$217 billion a year*.
Growing spending
potential
Travel a lot

9. 9 Budgy App | 2015
Competitors
COMPLICATED TO USE BAD USER EXPERIENCE MORE DIFFICULT THAN
OFF-LINE METHODS
(EXCEL, PEN AND PAPER)
Future Competitors/Partners
MINT ∞ TRIPADVISOR ∞ MYGOLA

10. 10 Budgy App | 2015
Marketing
Attracting new users
through existing group
budgets (new member
invitations).
Off-line promo (hostels, street presentations
and street artists).
Main KPIs:
CPA: $1-2 per download.
PR campaign prognoses: 2-20%
PERSONAL MARKETING PAID MARKETING
Own media
Website;
Social media;
App.
Google Display Network;
Search Engines Context Ads;
Social Media Context Ads;
CPA networks;
In App Ads;
Video Ads (YouTube, Fb).
PR campaign in US:
Innovators’ websites;
Early adopter websites;
Lifestyle media.
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11. 11 Budgy App | 2015
Monetization
B2B
MarketBusiness
model
B2C
FREEMIUM
TRAVELERS
HORECA
HOSPITALITY
BOOKING
TARGETED ADS
LEAD
GENERATION

12. 12 Budgy App | 2015
Investment Offer
$300,000
Money will be used for the next Budgy release:
Backend, Frontend, iOS, Android.
6 month of development + marketing.
Development and team work — $120K + $70K
PR representation in US — $40K
Marketing — $70K
2x iOS
2x Android
1x Back End
2x Front End
1x UX/UI Designer
1x QA
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DEV-TEAM

13. 13 Budgy App | 2015
What Is In Our Next Release?
iOS
Android
Web
500+active
users one
year after
release
DATA SYNC & OFFLINE MODE
EXPENSES STATISTICS, CURRENT
BALANCE DISPLAY, NOTIFICATIONS
PERSONAL EXPENSES TRACKING
BRAND NEW UI & UX DESIGN
BUSINESS READY REPORTS
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14. 14 Budgy App | 2015
Team
STRATEGY
31 y.o., marketing and
creative advertising
specialist.
Andrey
Titarenko
CEO
30 y.o., photojournalist,
media expert.
Dmitry
Kostyukov
DESIGN
25 y.o., product designer.
Mikhail
Rakityanskiy
TECHNOLOGY
26 y.o., lead engineer for
OSX/ iOS platforms.
Anton
Pavlyuk

15. 15 Budgy App | 2015
THANK YOU!
FEEDBACK@BUDGYAPP.COM
LET FRIENDS STAY FRIENDS