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Analytics Accelerates Into the Mainstream

Discover insights from our research study with Forbes Insights on the widespread adoption of analytics across best-in-class enterprises.

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Analytics Accelerates Into the Mainstream

  1. 1. Bruce Rogers | Forbes, Chief Insights Officer Dun & Bradstreet/Forbes Insights 2017 Enterprise Analytics Study Analytics Accelerates Into the Mainstream
  2. 2. BACKDROP MACRO OBSERVATIONS KEY USE CASES OBSTACLES FOUNDATIONS FOR SUCCESS THE ROAD AHEAD W E L C O M E
  3. 3. Backdrop
  4. 4. 4 Industries and Roles Analytics Accelerates Into the Mainstream
  5. 5. Consumer Analytics Are Everywhere 4Analytics Accelerates into the Mainstream
  6. 6. 5Analytics Accelerates into the Mainstream
  7. 7. 7 Geographic Focus Analytics Accelerates Into the Mainstream
  8. 8. Macro Observations
  9. 9. Key Prevailing Forces Automation and Digitization Scale and Breadth of Data Need for Truth and Meaning 9Analytics Accelerates into the Mainstream
  10. 10. Analytics Evolves to a Competitive Imperative Consistent Adoption Across Numerous Business Functions Advanced Use Cases Gain Traction High Levels of Adoption Across the Enterprise Analytics Expertise in High Demand 10Analytics Accelerates into the Mainstream
  11. 11. 11 High Levels of Adoption and Satisfaction Analytics Accelerates Into the Mainstream
  12. 12. 12 Expertise: A Key Issue Across the Board Analytics Accelerates Into the Mainstream
  13. 13. 13 Broad Adoption / Observed Benefits Analytics Accelerates Into the Mainstream
  14. 14. 14 Advanced Use Cases Getting Attention Analytics Accelerates Into the Mainstream
  15. 15. DIVING DE E PE R Application by Function
  16. 16. 16Analytics Accelerates Into the Mainstream Finance | Use of Analytics
  17. 17. 17Analytics Accelerates Into the Mainstream Finance | Measuring Results
  18. 18. 18Analytics Accelerates Into the Mainstream Sales and Marketing | Use of Analytics
  19. 19. 19Analytics Accelerates Into the Mainstream Sales and Marketing | Measuring Success
  20. 20. 20Analytics Accelerates Into the Mainstream Supply Chain | Use of Analytics
  21. 21. 21Analytics Accelerates Into the Mainstream Supply Chain | Measuring Success
  22. 22. Obstacles & Challenges
  23. 23. 23Analytics Accelerates Into the Mainstream Budget,Tech, Security, and SkillsTop the List
  24. 24. 24Analytics Accelerates Into the Mainstream Management Seems to Be Addressing the Issues
  25. 25. Foundations for Success
  26. 26. Create Cultural Transformation Executive Advocacy Utilize Analytics in All Communication and Reporting Skill Set Development 26Analytics Accelerates into the Mainstream
  27. 27. Hybrid Expertise Model Internal Teams External Advanced Skill Sets Subject Matter Experts 27Analytics Accelerates into the Mainstream
  28. 28. Blockchain Cloud Scale Data Tools (Big Query/Redshift) Cyber Security Threats Machine Learning Artificial Intelligence > > > > Rapidly Adapt and Respond to Technology Change 28Analytics Accelerates into the Mainstream
  29. 29. ME ASURE ME NT ACCOUNTABILITY + 29Analytics Accelerates into the Mainstream
  30. 30. The Road Ahead
  31. 31. 31 Some KeyThings to Watch P R E D I C T I V E Let the data show you the future of your business and where to invest time and money A U T O D E C I S I O N I N G Not every decision needs a human TA L E N T Acquire as much as possible – economy requires knowledge workers D E A T H O F O L D B I New cloud-based analytics are easier, faster and more powerful P U B L I C D A TA Use free public resources to discover new opportunities Analytics Accelerates Into the Mainstream
  32. 32. ThankYou Bruce Rogers Forbes, Chief Insights Officer

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