Boost response with the best contact information available. This sheet provides an overview of D&B contact data and explains D&B's data quality advantage.

1. Standard Records
Create a foundation for your marketing database and cross-sell cam-
paigns with basic contact details (including D-U-N-S Number)
40 million U.S. records
60 million international records
Premium Records (U.S. Only)
Power your targeted multichannel and email campaigns with
email addresses and/or alternate telephone numbers.
18 million records include email address
4 million records include alternate phone number
Boost Response with the Best Contact Information Available
Many data providers claim to be the best, but D&B backs it up. No other provider has as extensive a quality assurance process as
D&B. And no one else has the industry-standard D-U-N-S® Number, allowing you to link new contacts to existing account records
and expand relationships. D&B is the trusted source for high-quality B2B contact information…data that produces results.
Data Element Q2 2012 Q3 2012 Q4 20121
Q1 2013
Company Phone 94% 90% 94% 89%
Company Name 98% 98% 99% 99%
Company Address 98% 99% 99% 99%
Contact Name 87% 87% 79% 88%
Title 87% 87% 81% 88%
Product Overview
D&B’s Professional Contacts offering allows customers to purchase flat
files by specifying filters and desired data elements. Pricing is based on
quantity and type of records (standard vs. premium).
Access to D&B contacts is also available through a variety of packaged
solutions: Hoover’s, D&B360, D&B Direct and Market Insight.There is
an additional cost for accessing premium contact records. Within the
Hoover’s solution, premium contacts are called “ConnectMail”records.
A Focus on Quality
Data Aggregation
• D&B works with 17 different data providers to construct the best
available B2B contact database.
• Prioritization algorithms address duplicates from the various sources.
• Contact records that are associated with “high risk”or out-of-business
companies are immediately purged.
QuarterlyVendor Audits
• We hold our providers to accuracy standards and perform quarterly
quality tests to ensure they are meeting these standards.
• Key data fields are tele-verified on a statistically valid sample of
the database:
1
Data investigations and audits revealed a quality issue with one of our
providers. All associated records were immediately removed.
Specific Attention to Email Accuracy
Every quarter, we perform a three-step validation process on all
of our email addresses:
1. Format Verification
Confirms the email contains the proper syntax to be an
email address, e.g. johndoe#dnb.com would be removed
in this step
2. Domain Verification
Authenticates the domain is active and capable of sending
and receiving email messages
3. Account Verification
Certifies an account exists at the domain
Any email addresses identified as invalid are pulled from the
database within 2 weeks.
A Note on Deliverability
A valid email address does not guarantee email deliverability.
Many other factors cause an email to be returned undelivered,
including reputation score, firewalls, subject line, out of office
alerts and SPAM filters.
What should you expect?
According to Return Path’s Deliverability Benchmark Report
(2011), average email deliverability for B2B companies is 80%
(compared to B2C at 86%). DMA guidance states that email
marketers should expect a delivery rate of 80-90% using house
files (Opt-In) or 70-80% using third party files (Opt-Out).
Standard vs. Premium Contact Records
Accuracy Results From Tele-Verification

2. The D&B Advantage
D&B Competition1
Why it Matters
Contacts linked to
a D-U-N-S Number
Yes No The D-U-N-S Number enables you to link new contacts
to existing account records. You can then leverage D&B’s
unparalleled firmographic data to profile,
segment and target prospects at the contact level.
Quality assurance Yes No Increase deliverability on your marketing campaigns
with contacts you can count on. D&B removes obsolete,
out - of - business and questionable listings and ensures
that source files are CAN-SPAM compliant.
Number of U.S.
contact records
40M active U.S.
records including
18M Premium records
with an email address
and / or alternate
phone number
6M-65M (counts
include both
active and
inactive records)
Data quality can make or break a campaign. Competitors’
numbers may look higher but they count inactive, dupli-
cate, and invalid records that D&B identifies and cleans
out. Multi-sourcing allows us to go deeper in different
verticals and job functions.
MRC (Job) codes Yes
78% of D&B
contacts have a
standardized job title
of management-level
or higher
No
Inconsistent titles
with limited focus
on management
To target effectively you need to be able to identify
precise job roles and a variety of management levels
within an organization.
2013 Quality Roadmap
Initiated in Q1 and continuing throughout 2013, data enhancements focus on significant expansion of data sources, more
frequently updated contacts, elimination of contact duplicates, and an increase in our daily editorial updates. You’ll see the
difference in the contacts and emails that we provide.
Specific Initiatives:
• Implement solution to address multiple contacts with the same C-level title
• Add new quality test to measure and monitor quality of Fortune 1000 C-level titles
• Perform more frequent email validation on high demand titles and SICs
• Email verification campaigns to address invalid email population that is not responsive to standard email validation
• Annual proactive reviews of priority records by D&B editorial staff (Fortune 1000 executives reviewed semi-annually)
© Dun & Bradstreet, Inc., 2013 (DB-3339 2013-04-29)
1
Competition evaluated includes Data.com, Harte Hanks, Infogroup, and Zoominfo.