D&B Optimizer for Salesforce via Lightning Data delivers Live Business Identity - the information clarity and consistency you need to drive your sales and marketing initiatives forward with confidence. With D&B Optimizer, you maintain a high level of data quality and completeness so you can efficiently prioritize accounts based on critical data insights, align territories, segment markets, and identify and link companies in the same family tree to keep sales and marketing strategies on track. https://www.dnb.com/products/marketing-sales/salesforce-data-management.html ✔ Automatically improves the account and lead data powering your Salesforce environment to accelerate sales with 80 fields of rich D&B firmographic attributes ✔ Refreshed every 15 days – 300- million business records - 30k sources - 190 countries - updated 5 million times a day ✔ Provides visual resolve/remove duplicate records to create one master record of data truth ✔ Identifies and links corporate relationships to uncover new opportunities and upsell/crosssell.

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D&B Optimizer for Salesforce:The Commercial Data
You Need to DriveYour Business Forward
Dun & Bradstreet
D-U-N-S® NumberBusiness
Records
300M+
Sources
30K
Countries
190
Daily
Updates
5M

2. 2
D&B Optimizer Automatically Enriches the Account and Lead
Data PoweringYour Salesforce Environment to Accelerate Sales
– CLEANSE, enrich, and append the most up-to-date information on your accounts and leads
– DEFINE rules to flexibly ingest the Dun & Bradstreet data or compare side-by-side
– OBTAIN a quick overview of your data health via dynamic stewardship dashboards
– ESTABLISH corporate linkages to reveal cross-sell and up-sell opportunities for your
sellers
– FLAG duplicate and out-of-business records
CONTINUOUS
DATA HYGIENE
ENTITY
RESOLUTION
DATA
ENRICHMENT
DATA ANALYSIS
& VISUALIZATION

3. 3
Automatically Enrich the Account and Lead Data
PoweringYour Salesforce Environment to Accelerate Sales
REAL-TIME DATA ENRICHMENT
of 80 fields – including the
Dun & Bradstreet D-U-N-S®
Number, financial information,
industry classifications, and
corporate linkages
AUTOMATED BI-WEEKLY
CLEANSING of account
data to ensure continuous
data accuracy
ACTIONABLE DATA
STEWARDSHIP and account
segmentation dashboards to
help bring meaning to your data

4. Automatically Enrich Accounts & Leads
Prioritize high value accounts (and sellers time and effort) based on advanced business firmographics

5. Identify & Link Corporate Relationships
Uncover new opportunities, upsell and cross sell – Focus ABM strategy

6. Simplify Data Management
Visually resolve and remove duplicate records to create a master record of truth

7. Improve Account Segmentation
Dynamic dashboards to see accounts by revenue, employee, industry and location

8. Transitioning from Data.com?
You’re not alone: Dun & Bradstreet and Salesforce are here
to help
Salesforce Accelerator Meet & Get Expert
Advice on Data Governance

9. Dun & Bradstreet is continually recognized for its insights and innovation and
has nearly two centuries of helping businesses grow their most valuable
relationships through data
and companies of every
size around the world
rely on our data,
analytics, and insights
90%o f t h e
F o r t u n e 5 0 0
10th ConsecutiveYear
Recommended or required by 250+ commercial, trade, and government organizations globally as a trusted business identifier.
DUN & BRADSTREET D-U-N-S® NUMBER

10. Find it on the Salesforce AppExchange
Two ways to give D&B Optimizer a try
1. “DRIVE” it around a test environment. Click the “Test Drive” button
2. TRY IT INYOUR ENVIRONMENT - Sign up for a Free Trial of D&B Optimizer for
Salesforce – click the “Get it now” button to get started
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