How does big data become big insight? Predictive analytics and data-drvien intelligence are key. Both can help protect, grow ,and empower your business, and getting your data to talk is easy with D&B. For more ways you can get the insight you need from your data, visit dnb.com/bigdata.

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HOW
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Big Data
Becomes
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Emerging sources of data can make
your transactional data richer than ever.
Only
90% of the world’s data
was created in the last
Yet ...
12%
of companies use data-driven
intelligence while 88% of companies
2 years. put up with inefficiencies and lost
opportunities.*
Predictive Analytics and data-driven
intelligence are the keys to unlocking
the insight and value of data.
Think of the competitive advantages…
1 in 4
businesses are paying
slower – higher
delinquency rates mean
you wait to get paid.
With a in identifying customers likely to pay slow,
23%
D&B’s Delinquency Predictor can
help you increase approval rates, reduce
bad debt, and improve DSO (Days Sales
Outstanding) for better cash flow
improvement management.
D&B’s Total On average,
Loss Predictor fraud impacts
15%
is the most
reliable predictor
of extreme
business risk that
helps you see of a company’s
what’s not always total annual revenue.
obvious so you can
make the most In this economy, you can’t afford to
informed lose business. What if you could
decisions. predict which accounts will not pay
before you do business with them?
You’re making
DATA DEPTH
decisions today.
Seeing what you need
to see today and
into the future is
critical. You need a COMPANY PROFILE
multi-dimensional
view of the businesses
Y
IT
IL
you deal with.
AB
VI
D&B’s New Viability Rating
D&B’s new Viability
Viability Portfolio Data Depth Company
Rating offers the Score: Comparison: Indicator: Profile:
most comprehensive
assessment of the High Level Detailed Score Score
Score Score Qualified Qualifier
current and future
health of a business.
5 7 C J
3 Best Practices
to turn Big Data into Big Insight
1
Leveraging your
2
Create a
3
A disciplined
own company complete view of approach around
data for the most your customers. testing and
competitive learning is a key
insights. ingredient.
Getting your data to talk is easy with D&B.
PREDICTIVE ANALYTICS help you protect your business.
For more ways you can get
the insight you need from your data,
visit dnb.com/bigdata
*Assessing Your Customer Intelligence Quotient, Forrester, Inc., 2012.
© Dun & Bradstreet, Inc. 2013. All rights reserved.