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The 6th Annual B2B Marketing Data Report

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond. Uncover the data-driven tactics and strategies being leveraged (or not) by your B2B peers.

To understand the takeaways from this report visit our site:

https://www.dnb.com/marketing/media/6th-annual-b2b-marketing-data-report.html

Some of the most important insights include:

- Quality data is the catalyst for B2B growth

- Confidence in data is underwhelming

- Solutions for a complex buyers journey

- Obstacles for developing data driven strategies, and how to overcome them

- Tactics for driving ABM campaigns

- Understand what aspects of sales can be improved through better business data

Download the The 6th Annual B2B Marketing Data Report for more information:

https://www.dnb.com/marketing/media/6th-annual-b2b-marketing-data-report.html

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The 6th Annual B2B Marketing Data Report

  1. 1. THE 6TH ANNUAL B2B MARKETING DATA REPORT Unlocking the New Formula for Sales and Marketing Success
  2. 2. THEIMPORTANCE OF DATA FORSALES&MARKETING ISATANALL-TIME HIGH
  3. 3. Over the past few years, Dun & Bradstreet has routinely taken the pulse of B2B sales and marketing professionals and discovered that data was at the heart of their go-to-market activities. Spoiler alert: This year is no different. Data is unanimously viewed as being the catalyst for driving an effective sales and marketing strategy, and improving business performance overall. What does come as a surprise is how a lack of confidence in B2B data is impacting the way in which businesses leverage (or don’t leverage) even the most fundamental sales and marketing initiatives. After surveying more than 250 B2B professionals in businesses of all sizes across numerous industries, we uncovered some key insights shaping the B2B sales and marketing landscape Introduction
  4. 4. Data Quality is the Catalyst to Spark B2B Growth
  5. 5. But, Confidence in Data Quality isn’t Exactly Exploding Rate your confidence in the current quality of your sales and marketing data:
  6. 6. 6 It’s no wonder, just look at what’s happening during the time you’re reading this deck
  7. 7. S I G N S U P F O R N E W S L E T T E R O N L I N E R E S E A R C H P E R S O N A L I Z E D E M A I L A T T E N D S W E B I N A R CONSIDERATION Q U A L I F I C A T I O N C A L L Q U A L I F I C A T I O N C A L L E V E N T I N V I T E E V E N T A T T E N D A N C E S A L E S M E E T I N G RIDDLED WITH SALES INEFFICIENCIES… DECISION D O W N L O A D S C A S E S T U D Y V I S I T S W E B S I T E F I L L S I N F O R M ARE ON A SELF-GUIDED JOURNEY… RESEARCH MORE DECISION MAKERS… E X E C U T I V E I N F L U E N C E R D E C I S I O N M A K E R PURCHASE P U R C H A S E MAKING IT DIFFICULT TO CLOSE BUSINESS This is compounded by a B2B buyer’s journey that’s more complex than ever before
  8. 8. The Lack of Confidence Hinders Many Data-Driven Strategies What are your future plans related to making account-based marketing (ABM) a part of your go-to-market strategy?
  9. 9. Data is the Foundation Needed to Execute ABM
  10. 10. The Power of Data Extends Well Beyond ABM
  11. 11. Quality Data Helps Drive the Right Sales & Marketing Campaigns
  12. 12. Rate the difficulty of aligning sales and marketing data about companies and contacts when executing programs across multiple channels. The Road to B2B Sales & Marketing Success is Paved with Challenges
  13. 13. ABOUT DUN & BRADSTREET Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect our customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS B2B organizations recognize that data is the cornerstone of their revenue operations. From helping to align cross-functional teams to optimizing campaigns in real time, taking a “data-informed” approach to sales and marketing is much like a science experiment – it’s an evidence-based process that relies on repeatable empirical testing to learn the truth. But you don’t need to be a mad scientist to concoct a winning formula to dominate your business. You need accurate and reliable data you can trust. Download the full 6th Annual B2B Marketing Data Report to discover the data-driven tactics and strategies being leveraged by your B2B peers and how to turn data into a valuable asset. Visit https://bit.ly/2NE6DsG to download the report

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