Learn why it is important for companies to have a centralized analytics leader to help turn data into meaningful insights.

1. State of Enterprise Analytics, Dun & Bradstreet
The Analytics Advantage – We’re Just Getting Started", Deloitte Analytics
“The Value of Big Data: How Analytics Differentiates Winners”,
Bain & Company
Indeed, as reported by Forbes, 10/16
CAO Hangout Group, LinkedIn, as of 2/17
“The Deciding Factor: Big Data & Decision Making” survey, Economist Intelligence
Unit (EIU)
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Sources
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E D U C AT I O N
PhD
Mathematics
Data Science
Computer Science
Finance
P E R S O N A L I T Y
Astute
Expressive
Collaborative
Tech-Savvy
Business-Minded
Relentlessly-Curious
85%of CXO’s believe the
biggest challenge is
the ability to analyze
data in real time 6
1,700Registered users in
LinkedIn CAO Forum –
and growing 5
Companies Are Recognizing the Need
for an Analytics Leader…
39%increase in searches
for senior analytic
talent since 2013 4
“
Every company with data has analytics in some shape or form and must
turn that data into meaningful insights, or else it’s useless. But whether
there’s one person managing it on behalf of another team, or a large group
of analysts working independently, there needs to be a single leader
making the right decisions for the entire organization.
”
The Role is Still Being Defined & Can Report
to Different Leaders in the Organization 2
F I N D I N G T H E P E R F E C T C A N D I D AT E
E X P E R I E N C E
Diverse Functional Background
Data Governance, Stewardship and Quality
Modeling & Statistics
IT Systems & Integration
Strategic Planning
10-15 Years in the Field
to own analytics across the enterprise.
Find meaning in data
Organize and coordinate insights
often trapped in silos
Help make smarter, data-driven
decisions for sales & marketing
Reduce customer churn and
increase brand loyalty
Understand key financial drivers
across the globe
Reduce procurement costs and
optimize supplier relationships
Activate advanced analytics while
balancing risk versus reward
Anticipate market changes and
stay ahead of the competition
Strengthen relationships across
the organization
4%consider themselves
“really good” at
analytics 3
62%do not share insights
outside their
department 1
Yet Turning Data into Valuable
Insights Remains a Challenge
32%have no centralized
approach to capturing
and analyzing data 2
The Rise of the CAO:
Why Companies Need a
Centralized Analytics Leader
73%of companies
consider themselves
analytically
driven... 1
ONLY
15%
CFO
9%
CEO
5%
CMO
15%
CIO
5%
OTHER
C-SUITE
23%
DIVISION
HEAD
Nipa Basu, CAO Dun & Bradstreet
“
In order for the analytics function to effectively deliver the types of insight
that plays a critical role in the decision-making process, there must be a
leader who can help seamlessly share the information with the right
people and make sure those in power recognize the value it holds for the
enterprise as a whole.
” Nipa Basu, CAO Dun & Bradstreet
“
There are many different characteristics that make up today’s CAO. Some
may have very strong mathematical backgrounds, others may be more
business savvy, it really depends on what the company does that
determines the type of person best suited to own analytics.
”Nipa Basu, CAO Dun & Bradstreet
“
The CAO will bridge the gap between deriving
insights and making them actionable. They
have to be both an analytics expert and a
business leader.
” Nipa Basu, CAO Dun & Bradstreet
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