Inbound Marketing: Process, Strategy & Tactics (106 Pages)

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DIRECT LINK TO DOWNLOAD - https://hubs.ly/H0cZCXj0 - Inbound Methodology - Inbound Process - Inbound Strategy - Inbound Tactics - Buyer Personas - Buyer's Journey - Content Mapping - Inbound Campaigns - Lead Intelligence - Lead Lifecycle - Sales Enablement - Closed-Loop Reporting

Marketing

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND CONTENTS
1. Inbound Methodology
2. Inbound Process
3. Inbound Strategy
4. Inbound Tactics
5. Buyer Personas
6. Buyer’s Journey
7. Content Mapping
8. Inbound Campaigns
9. Lead Intelligence
10. Lead Lifecycle
11. Sales Enablement
12. Closed-Loop Reporting

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND MARKETING METHODOLOGY

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND SALES METHODOLOGY

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND MARKETING & SALES METHODOLOGY

HUBSPOT.COM ASPIREDIGITAL.ORG
LEADS
FOR CONTINUOUS IMPROVEMENT
CUSTOMERS
VISITORS
& ROI

HUBSPOT.COM ASPIREDIGITAL.ORG
1.
2.
3.
4.
INBOUND MARKETING PROCESS

HUBSPOT.COM ASPIREDIGITAL.ORG
1. TRAFFIC GENERATION 2. LEAD GENERATION
3. LEAD CONVERSION 4. ANALYSIS & MEASUREMENT
Closed-Loop
Reporting
Campaign
Performance
Monthly
Visits & Leads
INBOUND MARKETING PROCESS

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND MARKETING FRAMEWORK

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND ACTIVITIES WORKSHEET

HUBSPOT.COM ASPIREDIGITAL.ORG
HUBSPOT MARKETING & SALES TOOLS

HUBSPOT.COM ASPIREDIGITAL.ORG
All-In-One Inbound Marketing Software
HUBSPOT MARKETING & SALES TOOLS

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND MARKETING STRATEGY

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND MARKETING TACTICS

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND MARKETING ACTIVITIES

HUBSPOT.COM ASPIREDIGITAL.ORG
Content is the message your inbound strategy delivers, and is
defined by purpose, format, and topic.

HUBSPOT.COM ASPIREDIGITAL.ORG
The active research process people go through
leading up to making a purchase.

HUBSPOT.COM ASPIREDIGITAL.ORG
The active research process someone goes through
leading up to making a purchase.

HUBSPOT.COM ASPIREDIGITAL.ORG
LEAD LIFECYCLE STAGES

LIFETIME OF A LEAD & LEAD LIFETIME VALUE (LLV)

HUBSPOT.COM ASPIREDIGITAL.ORG
LIFECYCLE OF LEAD - CONTENT FOCUSED

HUBSPOT.COM ASPIREDIGITAL.ORG
LEAD LIFETIME VALUE (LLV) CONTENT MAPPING

HUBSPOT.COM ASPIREDIGITAL.ORG
The active research process people go through.

HUBSPOT.COM ASPIREDIGITAL.ORG
ToFu MoFu BoFu
BUYER’S JOURNEY CHEATSHEET

HUBSPOT.COM ASPIREDIGITAL.ORG
BUYER’S JOURNEY CHEATSHEET

HUBSPOT.COM ASPIREDIGITAL.ORG
A less engaged
contact typically
comes from:
- Optimized Pages
- Blog Articles
- Social Channels
A contact showing
interest typically
comes from:
- Ebooks
- Guides
- Whitepapers
A contact ready for
the sales team will
likely come from:
- Webinars
- Tools
- Free Trials
A contact converted
to a customer will
result from:
- Smarketing
- Closed-Loop
Reporting
AWARENESS (TOFU) CONSIDERATION (MOFU) DECISION (BOFU)
MQLLEADSUBSCRIBER SQL CUSTOMER
WORKFLOW
SUBSCRIBER TO LEAD
WORKFLOW
LEAD TO MQL
WORKFLOW
MQL TO SQL
LEAD LIFECYCLE & FUNNEL STAGES

HUBSPOT.COM ASPIREDIGITAL.ORG
A CAMPAIGN IS A SPECIAL KIND OF MARKETING PUSH

HUBSPOT.COM ASPIREDIGITAL.ORG
A campaign is a special kind of marketing push. It aligns every
one of your marketing channels and all of your content around a
single goal and message.
HUBSPOT.COM ASPIREDIGITAL.ORG

HUBSPOT.COM ASPIREDIGITAL.ORG
Campaigns run for 4-6 weeks and have a clear end goal.

HUBSPOT.COM ASPIREDIGITAL.ORG
A CAMPAIGN IS A SPECIAL KIND OF MARKETING PUSH THAT
RUNS BETWEEN 4-6 WEEKS AND HAS A CLEAR END GOAL.

HUBSPOT.COM ASPIREDIGITAL.ORG
MARKETING & SALES ALIGNMENT

HUBSPOT.COM ASPIREDIGITAL.ORG
CLOSED-LOOP DATA SHARING

HUBSPOT.COM ASPIREDIGITAL.ORG
MQL & SQL DEFINITIONS

HUBSPOT.COM ASPIREDIGITAL.ORG
SALES-LEVEL AGREEMENT WORKSHEETS

HUBSPOT.COM ASPIREDIGITAL.ORG
INBOUND TEAM STRUCTURE

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Inbound Marketing: Process, Strategy & Tactics (106 Pages)

1. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING PROCESS, STRATEGY & TACTICS

2. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND CONTENTS 1. Inbound Methodology 2. Inbound Process 3. Inbound Strategy 4. Inbound Tactics 5. Buyer Personas 6. Buyer’s Journey 7. Content Mapping 8. Inbound Campaigns 9. Lead Intelligence 10. Lead Lifecycle 11. Sales Enablement 12. Closed-Loop Reporting

3. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING METHODOLOGY

4. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING METHODOLOGY

5. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND SALES METHODOLOGY

6. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING & SALES METHODOLOGY

7. HUBSPOT.COM ASPIREDIGITAL.ORG

8. HUBSPOT.COM ASPIREDIGITAL.ORG LEADS FOR CONTINUOUS IMPROVEMENT CUSTOMERS VISITORS & ROI

9. HUBSPOT.COM ASPIREDIGITAL.ORG 1. 2. 3. 4. INBOUND MARKETING PROCESS

10. HUBSPOT.COM ASPIREDIGITAL.ORG 1. TRAFFIC GENERATION 2. LEAD GENERATION 3. LEAD CONVERSION 4. ANALYSIS & MEASUREMENT Closed-Loop Reporting Campaign Performance Monthly Visits & Leads INBOUND MARKETING PROCESS

11. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING FRAMEWORK

12. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND ACTIVITIES WORKSHEET

13. HUBSPOT.COM ASPIREDIGITAL.ORG HUBSPOT MARKETING & SALES TOOLS

14. HUBSPOT.COM ASPIREDIGITAL.ORG All-In-One Inbound Marketing Software HUBSPOT MARKETING & SALES TOOLS

15. HUBSPOT.COM ASPIREDIGITAL.ORG

16. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING STRATEGY

17. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING TACTICS

18. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING ACTIVITIES

19. HUBSPOT.COM ASPIREDIGITAL.ORG

20. HUBSPOT.COM ASPIREDIGITAL.ORG

21. HUBSPOT.COM ASPIREDIGITAL.ORG

22. HUBSPOT.COM ASPIREDIGITAL.ORG

23. HUBSPOT.COM ASPIREDIGITAL.ORG

24. HUBSPOT.COM ASPIREDIGITAL.ORG

25. HUBSPOT.COM ASPIREDIGITAL.ORG

26. HUBSPOT.COM ASPIREDIGITAL.ORG

27. HUBSPOT.COM ASPIREDIGITAL.ORG

28. HUBSPOT.COM ASPIREDIGITAL.ORG Content is the message your inbound strategy delivers, and is defined by purpose, format, and topic.

29. HUBSPOT.COM ASPIREDIGITAL.ORG

30. HUBSPOT.COM ASPIREDIGITAL.ORG

31. HUBSPOT.COM ASPIREDIGITAL.ORG

32. HUBSPOT.COM ASPIREDIGITAL.ORG The active research process people go through leading up to making a purchase.

33. HUBSPOT.COM ASPIREDIGITAL.ORG

34. HUBSPOT.COM ASPIREDIGITAL.ORG The active research process someone goes through leading up to making a purchase.

35. HUBSPOT.COM ASPIREDIGITAL.ORG

36. HUBSPOT.COM ASPIREDIGITAL.ORG

37. HUBSPOT.COM ASPIREDIGITAL.ORG

38. HUBSPOT.COM ASPIREDIGITAL.ORG

39. HUBSPOT.COM ASPIREDIGITAL.ORG LEAD LIFECYCLE STAGES

40. HUBSPOT.COM ASPIREDIGITAL.ORG

41. HUBSPOT.COM ASPIREDIGITAL.ORG

42. HUBSPOT.COM ASPIREDIGITAL.ORG

43. HUBSPOT.COM ASPIREDIGITAL.ORG

44. HUBSPOT.COM ASPIREDIGITAL.ORG

45. HUBSPOT.COM ASPIREDIGITAL.ORG

46. HUBSPOT.COM ASPIREDIGITAL.ORG

47. HUBSPOT.COM ASPIREDIGITAL.ORG

48. LIFETIME OF A LEAD & LEAD LIFETIME VALUE (LLV)

49. HUBSPOT.COM ASPIREDIGITAL.ORG

50. HUBSPOT.COM ASPIREDIGITAL.ORG

51. HUBSPOT.COM ASPIREDIGITAL.ORG

52. HUBSPOT.COM ASPIREDIGITAL.ORG

53. HUBSPOT.COM ASPIREDIGITAL.ORG

54. HUBSPOT.COM ASPIREDIGITAL.ORG LIFECYCLE OF LEAD - CONTENT FOCUSED

55. HUBSPOT.COM ASPIREDIGITAL.ORG LEAD LIFETIME VALUE (LLV) CONTENT MAPPING

56. HUBSPOT.COM ASPIREDIGITAL.ORG The active research process people go through.

57. HUBSPOT.COM ASPIREDIGITAL.ORG

58. HUBSPOT.COM ASPIREDIGITAL.ORG

59. HUBSPOT.COM ASPIREDIGITAL.ORG

60. HUBSPOT.COM ASPIREDIGITAL.ORG ToFu MoFu BoFu BUYER’S JOURNEY CHEATSHEET

61. HUBSPOT.COM ASPIREDIGITAL.ORG BUYER’S JOURNEY CHEATSHEET

62. HUBSPOT.COM ASPIREDIGITAL.ORG

63. HUBSPOT.COM ASPIREDIGITAL.ORG

64. HUBSPOT.COM ASPIREDIGITAL.ORG

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66. HUBSPOT.COM ASPIREDIGITAL.ORG

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69. HUBSPOT.COM ASPIREDIGITAL.ORG

70. HUBSPOT.COM ASPIREDIGITAL.ORG A less engaged contact typically comes from: - Optimized Pages - Blog Articles - Social Channels A contact showing interest typically comes from: - Ebooks - Guides - Whitepapers A contact ready for the sales team will likely come from: - Webinars - Tools - Free Trials A contact converted to a customer will result from: - Smarketing - Closed-Loop Reporting AWARENESS (TOFU) CONSIDERATION (MOFU) DECISION (BOFU) MQLLEADSUBSCRIBER SQL CUSTOMER WORKFLOW SUBSCRIBER TO LEAD WORKFLOW LEAD TO MQL WORKFLOW MQL TO SQL LEAD LIFECYCLE & FUNNEL STAGES

71. HUBSPOT.COM ASPIREDIGITAL.ORG A CAMPAIGN IS A SPECIAL KIND OF MARKETING PUSH

72. HUBSPOT.COM ASPIREDIGITAL.ORG

73. HUBSPOT.COM ASPIREDIGITAL.ORG

74. HUBSPOT.COM ASPIREDIGITAL.ORG A campaign is a special kind of marketing push. It aligns every one of your marketing channels and all of your content around a single goal and message. HUBSPOT.COM ASPIREDIGITAL.ORG

75. HUBSPOT.COM ASPIREDIGITAL.ORG Campaigns run for 4-6 weeks and have a clear end goal.

76. HUBSPOT.COM ASPIREDIGITAL.ORG

77. HUBSPOT.COM ASPIREDIGITAL.ORG CAMPAIGNS RUN FOR 4-6 WEEKS AND HAVE A CLEAR END GOAL.

78. HUBSPOT.COM ASPIREDIGITAL.ORG A CAMPAIGN IS A SPECIAL KIND OF MARKETING PUSH THAT RUNS BETWEEN 4-6 WEEKS AND HAS A CLEAR END GOAL.

79. HUBSPOT.COM ASPIREDIGITAL.ORG

80. HUBSPOT.COM ASPIREDIGITAL.ORG

81. HUBSPOT.COM ASPIREDIGITAL.ORG

82. HUBSPOT.COM ASPIREDIGITAL.ORG

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86. HUBSPOT.COM ASPIREDIGITAL.ORG