Geeks on a Beach 3 workshop

1. Lean UX
for startups
(Good morning Boracay!)

2. Woohoo! GOAB!

3. “Hello there!”
- DORALIN KELLY
UI/UX designer and Star Wars fangirl

6. Good design is…

7. Good design is…
purpose driven.

8. Good design is…
purpose driven.
problem solving.

9. Good design is…
purpose driven.
problem solving.
invisible.

10. L I K E A N I N J A !

11. "User experience"

12. encompasses all aspects of the end-user's
interaction with the company, its services,
and its products.
"User experience"

13. Design for Hackers by David Kadavy

14. Design for Hackers by David Kadavy
User Experience Design
encompasses all.

15. ― David Kadavy,
Design for Hackers: Reverse Engineering Beauty
The user experience design of a product
essentially lies between the intentions of
the product and the characteristics
of your user.
“

16. LEAN UXWhere do I even start???

17. Lean UX Practices
H E R E ’ S H O W !
DEFINE
DESIGN
TEST & REFINE
Define your business goals
and strategies
Define KPIs and set
measurable goals

18. Lean UX Practices
H E R E ’ S H O W !
DEFINE
DESIGN
TEST & REFINE
Put your end design first
i.e Nimble Design
Design to solve user problems
not ‘fancy new features’
Collaborate & co-design

19. Lean UX Practices
H E R E ’ S H O W !
DEFINE
DESIGN
TEST & REFINE
Test and validate
your assumptions
Gather user feedback
Iterate & implement

20. Measuring KPIs
P R O - T I P

21. Acquisitions
Users come to the website from various channels.
Activation
Users enjoy their first visit (a “happy” user experience).
Retention
Users come back, visiting multiple times.
Referral
Users like the product enough to refer others.
Revenue
Users conduct some monetisation behaviour.
Pirate Metrics by Dave McClure
The best kind!

22. User Experience Mapping
H A N D S O N !
1.
In a team, get your hands on some markers, post-its
and a massive sheet of paper.
2.
Draw out your map with markers then stick the
post-its in the relevant sections.

23. Guide to Experience Mapping by Adaptive Path

24. What are the high/low points in your user’s experience?
How can you cater for scenarios in which a user gets stuck?
i.e Form errors can be super annoying, can you use error prompts as
they fill out the forms?
Can you cut down on steps to accomplish the user’s goal?
i.e Reduce steps to purchase
Think about leveraging from the highs/lows in your map
i.e Adding to a user’s feeling of reward or apologising for a ‘mistake’
Highs and Lows
E V A L U A T E

25. Don’t base anything on
your assumptions.

26. Don’t base anything on
your assumptions.
Evaluate based on data from your users.

27. Wireframes
H O M E W O R K
1.
Sketch out a rough wireframe of your product.
Focus on your MVP and the user’s goal. Map out the best flow
for your user.
2.
Create a prototype on Pop App
https://popapp.in/

28. User Testing
H O M E W O R K
1.
Using your prototype, get 5 users to try out your app/website.
Give them a task to accomplish (ideally your MVP).
2.
Observe and take notes.
*Jakob Nielsen says so.

29. Give your users simple but
specific tasks to complete.
Observe their behaviour.
Do they pause to think?
Always use open-ended,
non-leading questions.
Make it casual.
Have participants talk aloud
as they perform tasks.
User Testing
P R O - T I P
Don’t ask leading questions.
People are socially wired to
give ‘polite’ answers.
If you have specific user sets,
test within that range.

30. Questions?
I T ’ S A W R A P !
design@doralinkelly.ninja
@doralinkelly
doralinkelly.ninja