Pro tips for making your product AWESOME!

1. 5 rules
for gamifying your product

2. You have built an awesome product
that people use

3. But you think engagement could be
slightly better

4. And basically everyone around you
says...

5. Gamify, and
engagement will
skyrocket!

6. Here are 5 important rules
So you won’t find yourself with the exact same product
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7. Here are 5 important rules
So you won’t find yourself with the exact same product
My to do list
+ Like this preso
+ Share this deck
+ Email Dori
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8. Rule #1
Use rules!

9. Games have rules, so your gamified
product has to have them too.

10. Here’s Tinder’s main rule
as they describe it in the app store:

11. “Swipe right to like or left to pass.
If someone likes you back, it’s a match!”

12. What rules would you use
in your gamified product?

13. Well that depends very much
on rule #2

14. Rule #2
Encourage specific behaviours

15. A general “increase engagement”
behaviour would be difficult to tackle.

16. Break it down into specific behaviours
by asking the right questions.

17. Question
How would we encourage users to
comment on posts?

18. Answer
To encourage users to comment on
posts, we randomly generate them a
cute icon each time they comment.

19. Using a “variable outcome” to encourage
behaviour is a slick solution by secret.

20. Although it won’t necessarily do good to
your product.

21. There are many solutions. But when in doubt,
people tend to refer to the “usual suspects”...

22. As described in rule #3.

23. Rule #3
There’s no point in points

24. Points, (badges and leaderboards),
are often the easy way out when trying to encourage a
behaviour.

25. That’s because it is tremendously easy to
apply them to any product.

26. But if your users won’t value them,
it’s pretty much pointless.

27. Understand what your
users value

28. Or else you’d be giving the same
prescription to every patient.

29. People value points when they really
worked hard to get them.

30. Example:
Logging in to your product every day
(Shouldn’t be) hard work.

31. So don’t reward them with points for that.

32. Rule #4
Know your rewards

33. Try to understand what your users
consider as a reward.

34. The usual suspects here are always
tangible rewards.

35. Example
“These points earn you discounts”

36. This tactic can work.
(Although behavioral economist Dan Ariely might beg to differ)

37. Anyway, tangible is not the only way of rewarding.

38. There are 3 families of reward that might
work better for your product:

39. Reward of the Self
Progressing, getting better at something, learning.

40. Reward of the Tribe
To be accepted, loved and liked by our communities.

41. Reward of the Hunt
Discovering, searching for patterns and acquiring.

42. “Find those rewards within thy products,
and thou shalt reach the ultimate engagement.”

43. Rule #5
Don’t forget the fun

44. As strange as it sounds, this key factor is
sometimes neglected.

45. Maybe because it is a very elusive x-factor.
What is fun?

46. There are books about it

47. But in order to understand, you really
have to play games

48. And ask yourself why you are having fun
while playing.

49. Disclaimer
For this tactic to work, you should have
fun while playing a game.

50. I mean, literally enjoying yourself.
This is not that trivial as it might sound.

51. If you don’t find games fun,
It will be hard for you to gamify your product
successfully.

52. 5 rules for gamifying your product
Use rules!
Encourage
specific
behaviours
No point in points
Know your rewards
Don’t forget the fun

53. This is me!
Feel free to contact me for further info.
I’d love to hear from you!
doriadar@gmail.co
m
Not mine! Not me! @doriadar

54. O and…
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