3. ●
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Until 2005 it was fairly hard to upload content to the web.
Youtube changed the game in 2005, as a free to upload video content platform, establishing the
term “Web 2.0”
Myspace was the first popular “social network”, but its focus was bands/music creators, and most of
its users had internet nicks.
Facebook, the biggest social network to date, insisted of users to use their real names. The main
content focal point is text and photos. Anybody can upload those.
4. Shitloads of content
100+ hours of video every minute
400 million tweets per day
16 billion + photos
60 million active blogs
By age 2, 92% of American children have a digital shadow
9. Even if it is text only
Branded tweets
Pheeder business model
FB new model of promoting content to reach larger audience, treating
their users as potential media consumers.
10. Part I - Stories for (very) small screens
Stories, form, interactive, community