How to make people love your game in 90 seconds or less
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Your game has to form a relationship with the gamer in SUPER SPEED. See here how to prepare it to the most important meeting of its life- the first date. Read more at www.doriadar.com
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How to make people love your game in 90 seconds or less
- 1. Dori Adar presents: How to Make People Love Your Game In 90 seconds (or less) 5 min read! A High Quality Deck!
- 2. Whether youāre going steady, friends for the weekend, or just making out in the bathroom...
- 3. We all have relationships with our games.
- 4. But we only have so much time and patience for new friendships.
- 5. So no matter how profound, beautiful or fun your game is
- 6. Only 20% of games make it past the first play session.
- 7. Hi. My name is Dori Adar. I make games for living. doriadar@gmail.com @ Dori Adar
- 8. And I wanna get your game ready for the most important event of its life.
- 10. Part 1 First Impression Be Casual
- 11. The player launches your game for the first time. Put on your best smile. Your 1st date begins.
- 12. You have less than 3 minutes to get the user hooked or at least interested.
- 13. The player must go through your 1st game loop to completion in the first session.
- 14. Hereās how some games do it: Splash screen Loading screen Cover Booster Intro clip Map pop up Tutorial Gameplay Reward page
- 15. Hereās how some games do it: Booster pop up Cover Gameplay Reward page Too long! Appears too late! Splash screen Loading screen Intro clip Map Tutorial
- 16. The trick is to skip unnecessary steps.
- 17. Spider Man Unlimited (Gameloft) Splash screen Loading screen Straight into the action with minimum explanations. Cover Tutorial page Gameplay Reward
- 18. Epic reward-killing a boss in the first gameplay. Splash Tutorial Gameplay Reward screen Loading screen Cover page
- 19. Tutorial Gameplay Reward Intro clip comes after the gameplay, as a part of the reward for killing the boss. Result: Less users skip the video. Intro clip
- 20. Core loop time: 90 seconds
- 21. Spider Man Unlimited doesnāt let the player die during the tutorial, so completing the loop is inevitable.
- 23. Monument Valley (US TWO) Splash screen Loading screen Tutorial Gameplay Splash + loading screens combined. No cover page! Cover page Reward
- 24. Splash screen Loading screen Dive into the first puzzle. Tutorial Gameplay Cover page Reward
- 25. Splash screen Loading screen Cover page as a beautiful reward. Tutorial Gameplay Reward Cover page
- 26. Core loop time: 25 seconds
- 27. Flappy Bird (Dong nguyen) Splash screen Cover page The surprising āgame overā is the reward in Flappy bird. Tutorial Gameplay Reward
- 28. Core loop time: 10 seconds
- 29. Sure, the smaller the game the less amount of time it takes to complete the first loop.
- 30. But even if your game has what it takes to be considered āmarriage materialā
- 31. Do not say it on your first date. Be casual.
- 32. Part 2 The Date Know when to leave
- 33. We feel anxious when are interrupted in the middle of something.
- 34. Stop a song in the middle and youāll be singing it in your head all day.
- 35. (I actually have the perfect song for you at the end of this deck, so you can try it!)
- 36. Stopping session āin the middleā will get the player to play the game more frequently.
- 37. This means that your game has to tell the user when to stop playing.
- 38. Candy Crush Saga, among others, uses the āEnergyā method, AKA lives.
- 39. There are more elegant ways, however, to signal the player to leave the game.
- 40. Boom Beach has a very clear āend sessionā: No enemies on the map.
- 41. Monument Valley uses chapters for clear start and end sessions.
- 42. And in this game (Cow Evolution), after 2 mins of cow-merging thereās just nothing to do until the next money batch.
- 43. To sum it up: keep the date short and leave the player wanting more.
- 44. Part 3 The Pursuit Be Classy!
- 45. You should call after the first date. Just donāt beg.
- 46. The key here is to push the right trigger at the right time.
- 47. This depends on when your player is accustomed to playing and what he considers a reward.
- 48. Push notifications will work better when personalized.
- 49. Using the player name, level, or current mission can do wonders to playersā retention.
- 50. Better yet, be funny. Be seductive.
- 51. I never got a booty notification from a game, but Iād sure love to! Ahmm..
- 52. Whatever you do, be sure to track these campaigns. Push notifications are not to be dismissed.
- 53. How to Make It Through Your First Date First Impression The gamer must go through the first loop to completion! The Dates Excuse meā¦. Sessions should be designed to leave the gamer hungry for more. The Pursuit The right time + the right trigger + personalization. Monitor your campaigns.
- 54. Did you find this deck useful? Care to share it with your friends? Email doriadar@gmail.com if you have any questions. Iād love to hear from you! Dude! I have a question!
- 55. Why must I be seductive, manipulative, and play all those...games?? Yes, Game. What do you want???
- 56. Why canāt I just beā¦. ME?
- 57. Because you give yourself away for FREE, thatās why. (Wanna hear your song? Itās on the next slide) * Thank you Sarah Keyes and Meital Harel for helping me out with this deck!