1. Marissa Doria
Block 3

2. Favorite Cereal and Snack

3. Marketing Mix
 Blending of four marketing elements—product,
distribution, price and promotion
 Apple uses the marketing mix to successfully promote
the iPod before the Christmas shopping season by
advertising the product, distributing an ample
amount, dropping prices and promoting the product

4. Target Market
 Specific group of customers that have similar wants
and needs
 Chevy Volt—People interested in nicer cars
 Generic Products—People who want or need to save
money on products
 Sailboat Vacation—People who are interested in
spending their money on luxury items and are
interested in sail boating

5. Decision Making Process
 Recognize a need
 Gather Information
 Select and Evaluate alternatives
 Make a Purchase Decision
 Determine the effectiveness of the decision

6. Family purchasing a new home
with a growing family
 Define marketing problem
 Study the situation
 Develop a data collection procedure
 Gather and analyze information
 Propose a solution

7. Buying Motives
 Buying Motives—Reasons consumers decide what
products and services to purchase
 Emotional Buying Motives are reasons to purchase
based on feelings, beliefs, and attitudes
 Purchasing clothes and ice cream
 Rational Buying Motives are guided by facts and logic
 Buying a home and necessary items like food and water