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The 7 values the team at DoubleDutch lives and hires by.
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In any design text hierarchy is the key for proper communication of the message. check out a few best practices to follow text hierarchy.
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We believe the only way to scale out Percolate is to distribute decision making out to the edges. That means we ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval. Their guide instead must be the company’s culture. This values document is an attempt to officially record the values that we believe make Percolate great. Each value is paired with a question that anyone within Percolate could ask themselves to help them understand whether the decision they’re making is aligned with the company. The rubric we used to write and judge these values is: 1) Enables someone actually make a decision in the moment: a question to ask yourself to know whether you’re living up to that value. An algorithm for making decisions. 2) Aimed at our constituents: employees, customers, and partners. 3) Something that someone can disagree with: generic values don’t help anyone understand anything. 4) Something that can fit in a picture frame or is tweetable: the goal is for these values to sit on a wall in every office around the world. With that, here are the Percolate Values: GROWING: Startup = Growth. A startup isn’t determined by size; it’s a company fueled for growth. We must keep this spirit alive. THOUGHTFUL BY DESIGN: We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition. JUDGE PERCOLATE AGAINST PERCOLATE: Know that everyone else has a lower bar than we do, never compromise. SHIPPING > NOT SHIPPING: Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not. OWNERSHIP: You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better. CONSTANT QUESTIONING: Asking ‘why?’ isn’t just for children. Being curious will make you and this company great. FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T: Sometimes the best way to reach scale in the long term is to do things that don’t in the short term. LED BY PRODUCT: Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products. NOT JUST A JOB: We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing. JUST: At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it. What do you think? If you believe in our values and would like to come work with us, please get in touch. percolate.com/jobs
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This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
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We believe the only way to scale out Percolate is to distribute decision making out to the edges. That means we ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval. Their guide instead must be the company’s culture. This values document is an attempt to officially record the values that we believe make Percolate great. Each value is paired with a question that anyone within Percolate could ask themselves to help them understand whether the decision they’re making is aligned with the company. The rubric we used to write and judge these values is: 1) Enables someone actually make a decision in the moment: a question to ask yourself to know whether you’re living up to that value. An algorithm for making decisions. 2) Aimed at our constituents: employees, customers, and partners. 3) Something that someone can disagree with: generic values don’t help anyone understand anything. 4) Something that can fit in a picture frame or is tweetable: the goal is for these values to sit on a wall in every office around the world. With that, here are the Percolate Values: GROWING: Startup = Growth. A startup isn’t determined by size; it’s a company fueled for growth. We must keep this spirit alive. THOUGHTFUL BY DESIGN: We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition. JUDGE PERCOLATE AGAINST PERCOLATE: Know that everyone else has a lower bar than we do, never compromise. SHIPPING > NOT SHIPPING: Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not. OWNERSHIP: You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better. CONSTANT QUESTIONING: Asking ‘why?’ isn’t just for children. Being curious will make you and this company great. FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T: Sometimes the best way to reach scale in the long term is to do things that don’t in the short term. LED BY PRODUCT: Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products. NOT JUST A JOB: We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing. JUST: At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it. What do you think? If you believe in our values and would like to come work with us, please get in touch. percolate.com/jobs
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This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
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In the age of mobile event apps, the physical event experience is often disconnected from the digital - even though we know the average attendee is glued to their smartphone. The problem? We’ve adopted mobile as a component of our events, but are still not thinking about how to effectively integrate it into the event experience to influence successful business outcomes. In this interactive session, you will learn how to bridge the gap between the physical event experience with the digital to influence and demonstrate event success in big ways — no matter your desired business outcome.
How to Bridge the Physical and Digital Experiences at Live Events
How to Bridge the Physical and Digital Experiences at Live Events
DoubleDutch
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights. Live Engagement Marketing is the discipline of applying digital marketing principles to the world of live events. Much like digital marketing teams orchestrate campaigns to drive leads faster down the funnel, you have the ability to gain access to a wealth of Live Engagement Data that can supercharge your demand gen engine, elevate your content programs, and enhance your account-based marketing strategy. In this session you will learn key marketing and business trends illuminating a new path to marketing nirvana by harnessing the power of modern technology to electrify engagement and energize attendees into action to transform your marketing.
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Harness the Power of Live Engagement Data
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Weighing in at $565B globally, live events are a powerhouse of an industry. With an expected growth rate of 44% in this decade alone, it seems everyone is stepping into the ring. But, few are taking full advantage of the massive amounts of behavioral data that comes from live events to impact their business strategies in incredible ways. Join DoubleDutch CEO, Lawrence Coburn, as he takes you ringside to the industry’s biggest matchup between the physical world of live events, and the digital world of social engagement data.
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Live events play a huge role in engaging prospects at every stage of the customer journey—but marketers rarely consider that these events also serve as a wellspring of ideas and behavioral insights from your buyer’s that can impact an entire content marketing program. Learn how Hana Abaza, Head of Strategy at Uberflip, and her team measure the impact of their event content, uncover a wealth of new ideas, and inform their entire marketing strategy with actionable insights drawn from their inaugural event: The Uberflip Experience.
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You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights. It’s time for a revolution. Meeting and event owners need to think and act like marketers to own their destiny and move the industry forward. Defending your event spend has never been more crucial, and possible, than it is today through Live Engagement Marketing strategies. In this session you will learn 4 key marketing and business trends that are illuminating a new path to event marketing nirvana. By harnessing the power of modern technology to electrify attendee engagement and energize attendees into action you will be able to supercharge your marketing programs and amplify business results like never before.
The Dawn of Live Engagement Marketing
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DoubleDutch
Mobile apps have become standard fare for meetings of every shape, size and function. In this session, we’ll look at how meeting owners can take the information and data available from meeting apps to truly understand and make sense of the attendee experience. When properly used, the data from mobile apps can tell the true tale of what attracts attendees – where they engage, who they engage with, and what will keep them engaged with your organization well after the event ends. Information gleaned from live engagement data can inform experience design, budgeting, speaker choice, event format and more in a more accurate way than post-event surveys. What you will learn: What you should expect from the data and information available via meeting apps. How to use meeting apps to gather key information from attendees in real time. Ways to apply the data from mobile apps to inform meeting design and meeting budget decisions.
Exploring the Live Engagement Platform
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DoubleDutch
Ready to explore the power of mobile at your events? Check out this presentation to learn how IDEA World Fitness Convention exceeded expectations and delivered a world-class event experience by leveraging the power of mobile. Learn how IDEA World Fitness was able to increase: revenue from sponsors attendee engagement sponsor retention ...and more!
How IDEA World Fitness Convention Created a Successful Event App Strategy
How IDEA World Fitness Convention Created a Successful Event App Strategy
DoubleDutch
Keeping your participants happy is crucial to the success of any event. Using a mobile app allows you to create a truly interactive experience, driven by attendee input! Watch this webinar on-demand to learn how to: Give your attendees a platform to voice their opinions - Facilitate the creation of meaningful connections - Use gamification to spark friendly competition ...and more!
5 New Ways to Engage Attendees
5 New Ways to Engage Attendees
DoubleDutch
If you're in the market for a mobile event application, here are 5 things you should consider before signing a contract.
5 Things to Consider When Shopping for an Event App
5 Things to Consider When Shopping for an Event App
DoubleDutch
SKOs are invaluable for motivating the entire sales team toward your company goals. Learn how you can meet your company SKO goals with a mobile event platform. In this presentation, you will learn how to: - easily communicate educational information - create new opportunities to connect and engage your sales team - inspire and align your organization around the company vision ...and so much more!
6 New Ways to Give Your Sales Kickoff Meeting a Boost
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DoubleDutch
Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!
Top 10 Reasons Events Are the Best B2B Marketing Channel in the World
Top 10 Reasons Events Are the Best B2B Marketing Channel in the World
DoubleDutch
63% of planners are currently using mobile apps at events. Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events. The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps. Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
Official Research: Event Technology in 2015 by MPI
Official Research: Event Technology in 2015 by MPI
DoubleDutch
Give your social media strategy a pick-me-up in 2015. Watch DoubleDutch's own social media mastermind, Justin Gonzalez, as he shares his secrets to success in conceptualizing and executing innovative strategies across Facebook, Twitter, Instagram and every network in-between. You will learn how to create award-worthy social media strategies for your events in this video presentation. View the webinar on demand here: http://info.doubledutch.me/webinar-mastering-social-media-for-events.html
Mastering the Art of Social Media at Events
Mastering the Art of Social Media at Events
DoubleDutch
DoubleDutch and Eventbrite come together to share their "Top 10 Tips to Boost Attendee Engagement at Events." Learn how you can use technology to create interactive events that boost ticket discovery and sales, generate buzz and publicity, and increase attendee loyalty.
10 Tips to Boost Attendee Engagement at Events
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DoubleDutch
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The DoubleDutch #CultureCode
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# C U
LT U R E C O D E
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WE HIRE THROUGH
THE L E N S O F T H E S E 7 VA L U E S .
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BE A PIONEER
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AND…
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AND IT’S GETTING BIGGER. DOUBLEDUTCH.ME/JOBS
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