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POSITIVE EXPOSURE
CONNECTING CULTURE
WITH EUROPEANA
LE PATRIMOINE PHOTOGRAPHIQUE À L’ÈRE NUMÉRIQUE
IDHEAP, Université de Lausanne
Douglas McCarthy | 16 November 2018
Tourist Still Life, 1925-45
Miloš Dohnány
Slovak National Gallery
Public Domain
What I’ll talk about today
• About Europeana
• Europeana Collections
• Thematic collections
• Exhibitions
• Galleries
• Blogs
• Social media marketing
• Europeana Pro and Network Association
Europeana
CC BY-SA
Europeana
CC BY-SA
View of Lausanne, c.1860-77
Adolphe Braun
Rijksmuseum
Public Domain
Europeana
CC BY-SA
About Europeana
• Europeana is an open data platform with many services
• We publish more than 50 million digital objects from 3500+
museums, galleries, libraries, and archives across Europe
• Europeana Collections and suite of APIs
Europeana
CC BY-SA
Europeana
CC BY-SA
“We transform the world with culture! We
want to build on Europe’s rich heritage and
make it easier for people to use, whether for
work, for learning or just for fun.”
Pferd Pyramiden der Mädchen
Heinrich Hamann, 1900
Museum für Kunst und Gewerbe Hamburg
CC0
• Europeana Foundation is based in The Hague, Netherlands
• We add value to the hard work of museums, galleries, libraries
and archives by aggregating & promoting their collections
• Europeana Network Association - a community of 1700+ digital
heritage and tech experts
• Expand and improve access to digital cultural heritage
Europeana
CC BY-SA
Europeana - Powered by People
http://pro.europeana.eu/our-network/about-our-network
Europeana
CC BY-SA
Title here
CC BY-SA
Title here
CC BY-SA
Europeana
CC BY-SA
Title here
CC BY-SA
Title here
CC BY-SA
Europeana
CC BY-SA
130,881
digital objects
in Europeana
Europeana Collections goals
Moses with the tablets of Law and History (detail)
Rijksmuseum. Public Domain.
● Inspire users to discover content
● Stimulate use & re-use
● Promote open content
● Encourage partner engagement
on our platform and elsewhere
Europeana
CC BY-SA
Title here
CC BY-SA
Title here
CC BY-SAEuropeana
CC BY-SA
Title here
CC BY-SA
Title here
CC BY-SA
Europeana
CC BY-SA
Title here
CC BY-SA
Title here
CC BY-SA
Europeana
CC BY-SA
2016
1914-1918
Art
Fashion
Music
2017
1914-1918
Art
Fashion
Maps & Geography
Music
Natural History
Photography
Sport
2018
1914-1918
Archaeology*
Art
Fashion
Manuscripts
Maps & Geography
Migration
Music
Natural History
Newspapers
Photography
Science*
Sport
Thematic collections
Europeana
CC BY-SA
Exhibitions
● Share engaging narratives online
● Showcase collections in a visually appealing format
● Multi-institutional, pan-European and multilingual
http://www.europeana.eu/portal/exhibitions
● Flexible platform with video, animation, audio, Pinterest etc.
Europeana
CC BY-SA
Europeana
CC BY-SA
Exhibitions
Europeana
CC BY-SA
Exhibitions
Europeana
CC BY-SA
● Record visitor numbers - 30,000+ in first two months
● Most content is public domain or reusable (CC BY)
● Building on popularity and relevance of our 1914-1918 content
● Connects with centenary tour of events related to WW1 in 2018
Europeana
CC BY-SA
Visitor comments
● ‘The layout, the look and feel, the choice of works and the
captions of the images. Great work!’
● ‘The choice of material, the story, it's really beautiful.’
● ‘The quality of the electronic format of the art - makes me want to
see it in person.’
Europeana
CC BY-SA
Art Nouveau season (2017)
Sunflower, 1896. Eugene Grasset and C.A. Bourgeot
Schola Graphidis Art Collection. CC BY-SA
● Art Nouveau - A Universal Style
● 10 partner blogs
● DailyArt: 4 guest blogs, 4 app
images
● 20+ Pinterest boards
● Colouring book
● #ArtNouveauSeason
Europeana
CC BY-SA
Art Nouveau season partners
Europeana
CC BY-SA
Art Nouveau partner feedback
Europeana
CC BY-SA
‘The exhibition is great! Congratulations! I forwarded all the information
to the municipality’s communication department.’
Andreia Vale Lourenço, Aveiro City Museum
‘Congratulations! The exhibition is all neat and clean – a good and
varied selection of topics and artworks.’
Michal Čudrnák, Slovak National Gallery
‘The whole Art Nouveau season looks great and very rich.
Congratulations for organising the project and thanks for inviting us.’
Júlia Katona, Schola Graphidis Art Collection, Budapest
‘I personally think this a great collaboration and see potential for more
support between The Met and Europeana in the future.’
Neal Stimler, The Metropolitan Museum of Art
Working with Wiki:
Art History Challenge (2016)
Europeana
CC BY-SA
● In the beginning - 472 articles across 39 languages
(average 12 per language)
● Now: over 1,300 articles (average 34 per language)
● Largest ever GLAM-Wiki competition
Europeana
CC BY-SA
Galleries
Europeana
CC BY-SA
Blogs
Social media
● 105,000 Facebook followers
● 33,600 Twitter followers
● 50,000 newsletter
subscribers
● 13,500 Pinterest followers
● GIPHY channel
Europeana
CC BY-SA
GIF IT UP
Europeana
CC BY-SA
GIF by Susanne Schnatmeyer, Berlin, 2018
Rijksmuseum
Coming soon: Europeana Newspapers
Europeana
CC BY-SA
Title here
CC BY-SA
Europeana Professional
Europeana Pro homepage
Europeana| CC BY-SA
Europeana
CC BY-SA
Title here
CC BY-SA
Join our Network
Europeana
CC BY-SA
Title here
CC BY-SA
Title here
CC BY-SA
Europeana
CC BY-SA
Questions for you
● How can we promote Swiss
cultural heritage in Europeana?
● How can we get more Swiss data?
● Where are the opportunities?
● Who should we contact?
Thank you.
Let’s keep in touch!
douglas.mccarthy@europeana.eu
@CultureDoug
linkedin.com/in/douglaskmccarthy
Cy + Relics, Rome, 1952
Robert Rauschenberg
Robert Rauschenberg Foundation
Public Domain
CC BY-SAEuropeana
CC BY-SA

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Positive Exposure – Connecting Culture with Europeana

  • 1. POSITIVE EXPOSURE CONNECTING CULTURE WITH EUROPEANA LE PATRIMOINE PHOTOGRAPHIQUE À L’ÈRE NUMÉRIQUE IDHEAP, Université de Lausanne Douglas McCarthy | 16 November 2018 Tourist Still Life, 1925-45 Miloš Dohnány Slovak National Gallery Public Domain
  • 2. What I’ll talk about today • About Europeana • Europeana Collections • Thematic collections • Exhibitions • Galleries • Blogs • Social media marketing • Europeana Pro and Network Association Europeana CC BY-SA
  • 4. View of Lausanne, c.1860-77 Adolphe Braun Rijksmuseum Public Domain Europeana CC BY-SA About Europeana
  • 5. • Europeana is an open data platform with many services • We publish more than 50 million digital objects from 3500+ museums, galleries, libraries, and archives across Europe • Europeana Collections and suite of APIs Europeana CC BY-SA
  • 6. Europeana CC BY-SA “We transform the world with culture! We want to build on Europe’s rich heritage and make it easier for people to use, whether for work, for learning or just for fun.” Pferd Pyramiden der Mädchen Heinrich Hamann, 1900 Museum für Kunst und Gewerbe Hamburg CC0
  • 7. • Europeana Foundation is based in The Hague, Netherlands • We add value to the hard work of museums, galleries, libraries and archives by aggregating & promoting their collections • Europeana Network Association - a community of 1700+ digital heritage and tech experts • Expand and improve access to digital cultural heritage Europeana CC BY-SA
  • 8. Europeana - Powered by People http://pro.europeana.eu/our-network/about-our-network Europeana CC BY-SA
  • 9. Title here CC BY-SA Title here CC BY-SA Europeana CC BY-SA
  • 10. Title here CC BY-SA Title here CC BY-SA Europeana CC BY-SA 130,881 digital objects in Europeana
  • 11. Europeana Collections goals Moses with the tablets of Law and History (detail) Rijksmuseum. Public Domain. ● Inspire users to discover content ● Stimulate use & re-use ● Promote open content ● Encourage partner engagement on our platform and elsewhere Europeana CC BY-SA
  • 12. Title here CC BY-SA Title here CC BY-SAEuropeana CC BY-SA
  • 13. Title here CC BY-SA Title here CC BY-SA Europeana CC BY-SA
  • 14. Title here CC BY-SA Title here CC BY-SA Europeana CC BY-SA
  • 15. 2016 1914-1918 Art Fashion Music 2017 1914-1918 Art Fashion Maps & Geography Music Natural History Photography Sport 2018 1914-1918 Archaeology* Art Fashion Manuscripts Maps & Geography Migration Music Natural History Newspapers Photography Science* Sport Thematic collections Europeana CC BY-SA
  • 16. Exhibitions ● Share engaging narratives online ● Showcase collections in a visually appealing format ● Multi-institutional, pan-European and multilingual http://www.europeana.eu/portal/exhibitions ● Flexible platform with video, animation, audio, Pinterest etc. Europeana CC BY-SA
  • 19. Europeana CC BY-SA ● Record visitor numbers - 30,000+ in first two months ● Most content is public domain or reusable (CC BY) ● Building on popularity and relevance of our 1914-1918 content ● Connects with centenary tour of events related to WW1 in 2018
  • 20. Europeana CC BY-SA Visitor comments ● ‘The layout, the look and feel, the choice of works and the captions of the images. Great work!’ ● ‘The choice of material, the story, it's really beautiful.’ ● ‘The quality of the electronic format of the art - makes me want to see it in person.’
  • 22. Art Nouveau season (2017) Sunflower, 1896. Eugene Grasset and C.A. Bourgeot Schola Graphidis Art Collection. CC BY-SA ● Art Nouveau - A Universal Style ● 10 partner blogs ● DailyArt: 4 guest blogs, 4 app images ● 20+ Pinterest boards ● Colouring book ● #ArtNouveauSeason Europeana CC BY-SA
  • 23. Art Nouveau season partners Europeana CC BY-SA
  • 24. Art Nouveau partner feedback Europeana CC BY-SA ‘The exhibition is great! Congratulations! I forwarded all the information to the municipality’s communication department.’ Andreia Vale Lourenço, Aveiro City Museum ‘Congratulations! The exhibition is all neat and clean – a good and varied selection of topics and artworks.’ Michal Čudrnák, Slovak National Gallery ‘The whole Art Nouveau season looks great and very rich. Congratulations for organising the project and thanks for inviting us.’ Júlia Katona, Schola Graphidis Art Collection, Budapest ‘I personally think this a great collaboration and see potential for more support between The Met and Europeana in the future.’ Neal Stimler, The Metropolitan Museum of Art
  • 25. Working with Wiki: Art History Challenge (2016) Europeana CC BY-SA ● In the beginning - 472 articles across 39 languages (average 12 per language) ● Now: over 1,300 articles (average 34 per language) ● Largest ever GLAM-Wiki competition
  • 28. Social media ● 105,000 Facebook followers ● 33,600 Twitter followers ● 50,000 newsletter subscribers ● 13,500 Pinterest followers ● GIPHY channel Europeana CC BY-SA
  • 29. GIF IT UP Europeana CC BY-SA GIF by Susanne Schnatmeyer, Berlin, 2018 Rijksmuseum
  • 30. Coming soon: Europeana Newspapers Europeana CC BY-SA
  • 31. Title here CC BY-SA Europeana Professional Europeana Pro homepage Europeana| CC BY-SA Europeana CC BY-SA
  • 32. Title here CC BY-SA Join our Network Europeana CC BY-SA
  • 33. Title here CC BY-SA Title here CC BY-SA Europeana CC BY-SA Questions for you ● How can we promote Swiss cultural heritage in Europeana? ● How can we get more Swiss data? ● Where are the opportunities? ● Who should we contact?
  • 34. Thank you. Let’s keep in touch! douglas.mccarthy@europeana.eu @CultureDoug linkedin.com/in/douglaskmccarthy Cy + Relics, Rome, 1952 Robert Rauschenberg Robert Rauschenberg Foundation Public Domain CC BY-SAEuropeana CC BY-SA