3. Storytelling is the
most natural discipline
for making sense
out of life.
— Robert McKee,
Master Storyteller
4. The cat sat on a mat is not a story.
The cat sat on the dog's mat is a story.
— John le Carré, Novelist
5. Where there is perfection, there is
no story to tell.
— Ben Okri, Nigerian Poet
6. Anyone can pull a rabbit out of a hat. But
how did the rabbit get in the hat? What's
he hiding from? Why a hat? That's what
makes an effect memorable, engraving a
story into it.
— David Copperfield, Magician
8. If you talk to a
man in a
language he
understands,
that goes to
his head.
If you talk to
him in his
language,
that goes to
his heart.
— Nelson Mandela
9. If a story is not about the hearer,
he will not listen.
— John Steinbeck
10. I make movies for the masses.
But I talk to them one at a time.
— Steven Spielberg
11. Make sure you have finished
speaking before your audience
has finished listening.
— Dorothy Sarnoff
American Operatic Soprano
12. Designing a presentation without an
audience in mind is like writing a love
letter and addressing it:
To Whom It May Concern.
— Ken Haemer