Social media guidelines for employees can be a contentious issue. While a cultural shift in behaviour means that fewer companies are forbidding their employees from using Twitter these days, some still struggle to find the balance between total freedom and overbearing policy. Here are a few thoughts to get you started, and if you would like to book me to provide some social media training for your team, either message me or head over to calendly.com/ctrevien

1. BY CLAIRE TREVIEN
B2B Marketing Trainer
HOW TO TRAIN
YOUR EMPLOYEES
TO USE SOCIAL MEDIA

2. Social media is no longer a "nice to
have" but a necessity for modern
business transactions.
Understandably, some companies are
reluctant to give their employees free
reign on social media.
The key is training.
Here are a few guidelines to get you
started.
EVERYONE
NEEDS
"TO DO"
MARKETING

3. THERE'S A HUMAN BEHIND THAT PROFILE YOU ARE
TWEETING TO.
Conduct yourself with others as you'd
like them to conduct themselves with
you.

4. DON'T JUST
PROMOTE
YOURSELF
(SHARE INTERESTING CONTENT WRITTEN
BY YOUR COLLEAGUES AND OTHER
PROFESSIONALS IN YOUR FIELD TOO).

5. WHEN COMMENTING, QUERYING, OR GIVING FEEDBACK
Stay courteous

6. Avoid alternative facts and/or sharing
content from disreputable source
(THIS IS WHERE MARKETING
TEAMS CAN HELP BY SHARING VETTED
CONTENT WITH EMPLOYEES)

7. Is the information officially released
yet?1CHECK IF
IT'S
SENSITIVE
Does it contain information not
intended for the general public?
2
Are you breaching the confidence of
your client(s) or employer?3

8. Comment on a person's
ideas/research
not a person's
physical attributes

9. WHAT
BEHAVIOURS CAN
YOU ENCOURAGE?

10. TEACH THEM THE BASICS
PERSONAL SPIN
Demonstrate best practice for sharing
content in a professional yet personal
way.
Only concentrate on relevant social media networks. For B2B this tends to be LinkedIn,
followed by Twitter (but not always). Split this between different sessions to avoid content
overload.
PUT IT IN PRACTICE
Get them to share content during the
training session to ensure they have
understood.
BITE-SIZED

11. BOOK A TRAINING SESSION HERE: CALENDLY.COM/CTREVIEN
WANT SOMEONE TO
HELP?