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1. Paul.Gromball@tmg-muenchen.de
The Road Map
Digital Transformation
Program
Turning Technology into Business Results
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Digital Transformation: The Design Road Map
Enabling Technology Solution: Microsoft
Turning Technology into Business Results
Digital Business Case Design: TMG
Digital
Transformation
Program
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PC
BrowserPhone
Best experience across devices
OnlineOn-Premise
Hybrid
Cloud on your terms
1. Enabling Technology Solution: Microsoft
Technology for enabling Digital Leadership
“User generated Content” “Big Data”
Microsoft‘s business productivity solution

4. ?
2. Turning Technology into Business Results:
Designing Digital Leadership for outperforming Competition
Digital
Master
• High Tech
• Retail
• Banking
Digital
Starter
• Pharmaceuticals
• Consumer Goods
• Manufacturing
Application Design: WHAT
Source: MIT Center for Digital Business
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Engagement
Performer
• Insurance
• Utilities
Application
Fashionist
• Telecom
• Travel
Observations:
• Clients with stronger Application Design
derive more revenue from their assets
• Clients with higher Leadership
Excellence are more profitable and
achieve higher market valuations
-4% +6% -10% +9%
-24% -11% +9% +26%
LeadershipDesign:HOW

5. LEADING
DIGITAL:
Building
Instant Organizations
Leading Digital by Design Platform
Shaping the “Organizational Dynamics” of “Idea Flows”
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Business Case Manager
Invites
Area Manager
Invites
Workstream Manager
Invites
Knowledge Experts
Achieving Business Goals by rapid and distributed resource mobilization
Area-Team
Business Goal

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Mobile Mind Shift
Integration of the Customer in
the Solution Process
Digital
Transformation
of
„Customer
Experience“
Sales with Laptop
TraditionalSalesSupportTool
for„complex“ selling
Objectives of Change :
• Substitution
• Extension
• Transformation
Business Case Example: Sales & After Sales
Results:
• Payback-Time: 1,5 Years
• 20% Cost Reduction
• 25% more Sales
3. Digital Business Case Design: TMG
Objectives:
• Remove Paper-based Processes
• Mobile Applications for Sales and Service
• Integration of Data Islands for Analytics
The Vision

7. Be Focused!
by aligning people
with goals
Be Successful!
by Social Accountability
for Value Creation
Be Social!
by Online Interaction
Be Savvy!
by “Division of
Knowledge”
Be Engaged!
by instant feedback
of idea flow impact
The Transformation Process
The TMG 5-B Governance-Model
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Ziel
Business Goal
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Markets: Regional
Units
Central FunctionsBU-ManagementCorporate
Management
BU-View
Digital Multiplication
Set-up:
Business Case
Pilot
Market View
4. Digital Transformation Program: Set-up
Exploration by Interactions
with other Teams:
Discover new facts
Engagement by Interactions
with each other:
Learning new habits
Integrate two Interaction Processes for becoming more Productive & Creative
Productivity
Creativity
Process A
Process B

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Lessons learned: Successful Digital Leadership does not happen
outside-in. It must be driven inside-out
I) Internal
Communities:
Result-oriented
“Working as Team”
Partner
HQ
Country--Org Follower
System-Boundary
II) External
Communities:
Interests-oriented
“Operating as
Individual”
Risk: Becoming an
“Echo Chamber”
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Smart Customer
“ External”
Connected Customers
• Followers seek insight from
Customers
• Customers collaborate on
competitor research
• Customers tell the world
when they are not happy
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LEADING
DIGITAL
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Scalable Communities of Sharing
Engagement &
Exploration Cycle
“ Internal”
Result-focuses Communities
• Sales/Marketing
• Manufacturing
• Sourcing
• Engineering
• Human Resource
• Finance

10. Digital Master: Targeted Business Case Selection
• Pilot: Sales & After Sales:
Top-Line Growth
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Change Management:
Cost Reduction
• HR-Management:
Improve employee satisfaction
• Strategy/Innovation:
Product/Market Strategy
• Finance:
Profit Improvement
Digital Business Cases
Example Program
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Ziel
Strategy 2018
Example
LEADING
DIGITAL

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Transforming the Company into a
“Idea-Processing Machine”
Combining individual thinking with social learning from experiences of others
by interactions for idea discovery, implementation and decision making
Material-Processing Idea-Processing
Big Data
From Vertical to Horizontal
User generated Content

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Economic Burning Platform
Strategic Low-Risk Experiment
Cost & Revenue
Improvement
Build-up of competitive
Capabilities
Response to declining
Performance
Learning about
potential capabilities
Digital Transformation: Motivation of Clients
Porsche
Volkswagen
Boehringer
DHL

13. Use Case: Schaeffler Group
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14. What if you could work like a network?
Use-Case
Coaching
Industry 4.0
Consulting
Cloud
Service
…for selected Use Cases... …for strategic Solutions.. …for Project-Acceleration…
TMG Services and Solutions
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..for „Case For Action“...
Digital Maturity
Benchmarking

15. TMG Profile
Mission: Helping our Clients to design successful Digital Transformations
Centers of Competence: Dynamic Competitive Strategies, Social Business Management, Technology
driven Strategic Change, Social Media, Cloud Computing
Facts: , Founded 1987, 70 Experts in Munich, Stuttgart, Karlsruhe
Automotive Engineering
. Industry
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