Learn how to leverage social for your dental practice. This presentation will give you key tips on posting on social platforms such as facebook, twitter, and instagram. Take your practice to the next level.

2. Hi5 Creative | Business Development | 615-775-2364

3. What we are discussing and
why it’s important…
Social Media 101
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4. Social Media 101

5. Social Media 101
• The average person spends 20 minutes on Facebook per visit
•Highest traffic occurs mid-week between 1 to 3 pm
• 52% percent of Facebook
users visit Facebook daily
•Facebook users are 53%
female and 47% male
Do You Know that…
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6. Social Media 101
Tips to ENGAGE patients on Facebook
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7. Social Media 101
1. Set Facebook goals
Get XX new Facebook fans per month
See XXX fans engaged each month
Post 3-5 times per week
2. Think about your patient demographic then decide
& agree upon comfortable topics to post on your page.
•Unless your practice feels strongly one way or another, DON’T posts about
politics and religion and or any other controversial topics. Staying neutral
keeps you safe.
•Humor, Kids & Family, Crafts, Dental Hygiene, Community Events, Non-Profits,
Holidays, Current Events, Sports, etc.
3. Develop a social media schedule (post different things daily)
•Mondays – post about your services
•Tuesdays – Kids & Family
•Wednesdays – Community events
•Thursdays – Dental Hygiene
•Fridays – Humor
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8. Social Media 101
4. Schedule Facebook Posts
You can schedule up to 10 posts ahead of time. I suggest writing your posts out
then schedule them to save you time! Set a reminder on your calendar when
it’s time to schedule more posts.
5. Watch what works!
• If a certain post works, make note of that
• If a post doesn’t seem to get engagement try something else (after 3 try's)
6. Sign in as your page on a weekly basis.
• LIKE other pages
•Engage with other organizations through likes and comments.
7. Run a Contest!
• Give your patients an incentive to like and engage your page (if they like your
page they will be entered into a raffle.
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9. Social Media 101

10. Social Media 101
• 70% of small businesses are on Twitter
• Twitter users are 3 times more likely to follow brands
than Facebook users
• The Average time spent by Users on Twitter
per month is 170 minutes or 2.83Hrs
• 47% of people who follow a brand
on Twitter are more likely to visit
that company's website
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Did You Know that…

11. Social Media 101
Tips to ENGAGE patients on Twitter
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12. Social Media 101
80/20 rule on Twitter
• Make 80% of your practices tweets reflect community
happenings & community engagement using Retweets.
(Retweets are when you repost someone else's tweet.)
• Provide useful information to your followers. (If you keep the
right mix in your tweets, your followers will be more apt to continue
engaging with your tweets and retweeting your practice info)
• Make the remainder 20% of your tweets
about your practice.
• Link to your blog, share exciting news, thank
your patients, boast about your practice.
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13. Social Media 101
4 Conversation Tips for Twitter
1. Think of how a conversation goes. You listen, then you respond.
Do the same on Twitter. Engage your followers, but don't spam them.
2. Use twitter as a way to handle customer service issues (60% of
users say they use twitter for this very purpose.)
3. Use twitter as a way to talk up your practices
specials and promos (90% of users say they
follow businesses for this very reason.)
4. Your patients want to be engaged by you on
Twitter. That's why they're there.
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14. Social Media 101
5 Short & Sweet Tweet Tips
1. Write your tweets as if you are writing a headline for an ad
2. Capture your followers' interest in point two seconds.
3. Follow up with a tiny url
link to your website's blog
post or picture.
4. Be friendly, be responsive,
be visible!
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15. Social Media 101

16. Social Media 101
1. "A Picture's Worth A Thousand Words...
or in the case of Instagram Shares”
2. 69% of Instagram users login in once
per day.
3. Instagram is a great tool to develop,
create & PROMOTE your practice’s
personality and brand by telling visual
stories at the same time.
Did You Know…
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17. Social Media 101
Tips to ENGAGE patients on Instagram
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18. • Give a Sneak Peek Behind the Scenes of your practice
This is also a great way to highlight how your practice, services
and products
• Offer Followers (ie patients) Exclusive Benefits
Offering discounts or special offers to your virtual following will
keep them feeling like an exclusive group, as well as encourage
others to follow you.
• Variety is the Spice of Life
Share a variety of visual stories that are relevant to your followers to keep them
engaged and to communicate your brand personality
• #Hashtag or Hashbrowns? What are #Hashtags good for?
Hashtags are a great way for potential patients to search topics that they're interested in.
ie: your #practice, #products, and #services.
Social Media 101
Instagram…it’s that simple
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19. Social Media 101
Listen to your fans. Respond to and use the instant feedback
you'll be receiving. This is a two way street. Let your fans know
you are listening to them!
Make sure you check the comments, like them,
answer questions, thankyour followers, and
take noticeon what types of postings receive
the most likes or shares.
The GOLDEN RULE for all SOCIAL MEDIA
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20. Social Media 101
Questions

21. Social Media 101
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