Business studies +2

1. UNIT - 7
DIRECTING

2. TOPICS COVERED
Directing
Concept
Importance
Elements of Directing
Supervision - Concept and Functions of Supervisor
Motivation - Concept, Maslow’s Hierarchy of Needs, Financial and Non
Financial Incentives
Leadership – Concept and Style
Communication - Concept, Formal and Informal communication, Barriers
to effective Communication and how to overcome the Barriers

3. DIRECTING
Instructing, Guiding, Communicating and Inspiring people in the
Organization Also known “ Management- in-
Action”

4. “Directing is the executive function of guiding and observing
subordinates”.
- Koontz and O’Donnell

5. FEATURES OF DIRECTING
Initiates Action
Takes placeat everyLevel of Management
Continuous Process
Flows fromToptoBottom

6. IMPORTANCEOF DIRECTING
Initiates Action
IntegratesEmployees Efforts
Meansof Motivation
Facilitates toImplement Changes
CreatesbalanceintheOrganization

7. (3)Leadership
(2)Communication(1)Supervision
(4)Motivational
ELEMENTSOF DIRECTING

8. SUPERVISION
Monitor the process of Routine work of one’s subordinates and
guiding them properly

9. CHARACTERISTICS OF SUPERVISION
Universal Activity
Important part of DirectingFunction
Continuous Process
Faceto FaceContact
Requiredlevel of Performance
OptimumUtilization
Special importancefor Lower Level Managers

10. Responsible for putting the Plans of
Action of Management into
Action
Acts as a link between Higher
Level Management and the
Workers
Providing Solutions related to the
Problems of Human
Behaviour
As a
Key
Man
As a
Mediat
or
As a
Human
Resource
Specialist
ROLEOF SUPERVISOR

11. FUNCTIONS OF A SUPERVISOR
EnsureIssuingInstructions
Facilitates Control
OptimumUtilizationof Resources
Maintenanceof Discipline
Feedback
ImprovesCommunication
ImprovesMotivation

12. MOTIVATION
It refers to that process which excites people to work for
attainment of a desired Objective.

13. CHARACTERISTICS OF MOTIVATION
It is aInternal Feeling
Produces Goal DirectedBehaviour
It canbeeither Positiveor Negative
Complex Process

14. MASLOW’S NEED HIERARCHY THEORY
• First time Abraham Maslow categorized the
countless needs in five different human needs
on the Basis of Priority with following
Assumptions:
 People’s behavior is affected by their needs
 Needs can be Prioritized
 After satisfaction of one need, next higher need will serve as motivator
 People will only move to other need only when lower need is satisfied

15. PYRAMID REPRESENTING
MASLOW’S HIERARCHY OF
NEEDS

16. HIERARCHY OF INDIVIDUAL AND
ORGANIZATION RELATEDNEEDS
IndividualNeedHierarchy
5. Self Fulfilment
4. Status
3. Friendship
2. Stabilityof Income
1. Hunger
OrganizationNeedHierarchy
5. Achievement of Goals
4. JobTitle
3. Cordial RelationwithColleagues
2. PensionPlan
1. Basic Salary

17. INCENTIVES: FINANCIAL
It refers to incentives which are in direct monetary form or
measurable in monetary terms.
Pay and Allowances
Productivity linked Wage Incentive
Bonus
Profit Sharing
Co- Partnership
Retirement Benefits
Perquisites

18. INCENTIVES: FINANCIAL
It refers to incentives which are in direct monetary form or
measurable in monetary terms.
Pay and Allowances
Productivity linked Wage Incentive
Bonus
Profit Sharing
Co- Partnership
Retirement Benefits
Perquisites

19. INCENTIVES: NON FINANCIAL
It referstoincentives whicharenot directlyrelatedwithmoney.
 Status
 Organizational Climate
 Career Advancement Opportunity
 JobEnrichment
 EmployeeRecognitionPrograms
 JobSecurity
 Employees Participation
 EmployeeEnrichment

20. LEADERSHIP
Influencing others in such a manner to do work what the leader
wants them to do.

21. CHARACTERISTICS OF LEADERSHIP
InfluencingProcess
Behaviour changing process
Interpersonal Relations betweenLeader andfollowers
Common Goals Achieving
Continuous Process

22. MANAGERSHIP V/S LEADERSHIP
Basis of
Difference
Managership Leadership
1. Basis of Existence Organized Form Unorganized Form
2. Focus Attainment of
Organizational
Objectives
Satisfaction of
Expectations and
Aspirations of
followers
3. Authority Formal Authority Informal Authority
4. Scope Widespread Limited

23. IMPORTANCEOF LEADERSHIP
ExpectancyThroughLeadership
NormalExpectancy
CapabilityUtilization
40%
60%
InducedbyLeadership
Social Pressure
Need for a Job
Authority of
Superior
InducedbyLeadership

24. LEADERSHIP STYLES
Leadership style is the manner and approach of providing
direction, implementing plans, and motivating people.
The three major styles of leadership are
Autocratic Leadership
Democratic Leadership
Laissez Faire Leadership

25. AUTOCRATIC LEADERSHIP STYLE
It refers to that leadership style in which the leader tends to run the
show all by himself.
I Want Both of You to

26. CHARACTERISTICS OF AUTOCRATIC
LEADERSHIP
CentralizedAuthority
SingleManDecisions
WrongBelief regardingEmployees
OnlyDownwardCommunication

27. AUTOCRATICLEADERSHIP STYLE
advantages of autocratic leadership
 Quick andClear Decisions
 Satisfactory work
 Necessary for Less EducatedEmployees
Disadvantages of autocratic leadership
 Lack of Motivation
 Agitationof Employees
 Possibilityof Partiality
Suitability of autocratic leadership
 Whentheleader isthemost knowledgeableinthegroup
 Whenthereislittletimefor decisionmaking
 Whensubordinates areuneducatedandunexperienced.

28. DEMOCRATICLEADERSHIP STYLE
It refers to that leadership style in which the leader consults
with his subordinates before making any final decision.
Lets work together to solve this
…

29. CHARACTERISTICS OF DEMOCRATIC
LEADERSHIP
CooperativeRelations
Belief inEmployees
OpenCommunication

30. DEMOCRATICLEADERSHIP STYLE
advantages of Democraticleadership
 HighMorale
 Creation of MoreEfficiencyandProductivity
 Availability of Sufficient timefor ConstructiveWork
Disadvantages of DEMOCRATICleadership
 Requirement of Educated Subordinates
 Delay inDecisions
 Lack of Responsibility inManagers
Suitability of DEMOCRATICleadership
 Whengroup members areskilled.
 Whenplenty of timeisavilablefor decisionmaking
 Whenleader wants toinvolvethesubordinates.
 Whenroles areclear

31. LAISSEZ FAIRELEADERSHIP STYLE
It refers to that leadership style in which leader allows the
employees to make the decisions.
You two take care of the problem while I go.
. .

32. CHARACTERISTICSOFLAISSEZFAIRE LEADERSHIP
Full FaithinSubordinates
Independent DecisionMakingSystem
Decentralizationof Authority
Self Directed

33. LAISSEZ FAIRELEADERSHIP STYLE
advantages of LaissezFaireleadership
 Development of Self ConfidenceinSubordinates
 HighLevel Motivation
 Helpful inDevelopment andExtension of theEnterprise
Disadvantages of LaissezFaireleadership
 DifficultyinCooperation
 Lack of Importanceof Managerial Post
 Suitableonlyfor Highly Educated Employees
Suitability of LaissezFaireleadership
 Whenfollowers arehighlyskilled,educated andexperienced
 Followers aretrustworthy

34. COMMUNICATION
Art of transferring of facts, ideas, feelings, etc. from one person to
another and making him understand them.

35. CHARACTERISTICS OF COMMUNICATION
Twoor MorePersons
Exchangeof Ideas
Mutual Understanding
Direct andIndirect Communication
Continuous Process
Useof Wordsaswell as Symbols

36. TYPES OF COMMUNICATION
Formal Communication:
Communication within the
OfficiallySanctioned
Boundaries of the
Organization
Informal Communication:
 Communicationwithin the
 Organization which isnot
 officiallySanctioned

37. TYPES OF COMMUNICATION: FORMAL
Characteristicsof Formal Communication
 WrittenandOral
 Formal Relations
 Prescribed paths
 Organizational Message
 DeliberateEfforts

38. TYPES OF COMMUNICATION: FORMAL
Advantages of Formal Communication
 Maintenanceof Authority of theOfficers
 Clear andEffectiveCommunication
 Orderly flowof Information
 Easy knowledgeof Sourceof Information

39. TYPES OF COMMUNICATION: FORMAL
Limitationsof Formal Communication
 Overload of Work
 Distortionof Information
 OverlookingbytheOfficers

40. TYPES OF COMMUNICATION: FORMAL
Types of Formal Communication
Manager
Foreman
Worker
Manager
Foreman
VERTICAL
COMMUNICATI
ON
VERTICAL
COMMUNICATI
ON
(Downward
Communication
)
Horizontal
Communication
(Upward
Communication
)

41. Characteristicsof Informal Communication
 FormationthroughSpecial Relations
 Two types of Information
• About Work
• About Individual
 Uncertain Path
 Possibilityof Rumor andDistortion
 Quick Relay
TYPES OF COMMUNICATION: INFORMAL

42. TYPES OF COMMUNICATION: INFORMAL
Advantages of Informal
Communication
Fast and Effective Communication
Free Environment
Better Human Relationships
Problems are Easily Solved
Social Needs of the Individual is Satisfied

43. TYPES OF COMMUNICATION: INFORMAL
Limitationsof Informal Communication
 Unsystematic Communication
 UnreliableInformation

44. TYPES OF COMMUNICATION: INFORMAL
Types of Informal Communication
x
1. Single
Standard
F
E
D
C
B
D
A
B C
H
G
2. Gossip
Chain
3. Probability
4. Cluster
x
1. Single
Standard
A
A

45. BARRIERS OF COMMUNICATION
Semantic Barriers
Psychological Barriers
Organizational Barriers
Personal Barriers

46. BARRIERS OF COMMUNICATION
1. Semantic Barriers:
 Badly Expressed messages
 Symbols or Words with Different Meanings
 Faulty Translation
 UnClarifiedAssumptions
 Technical Jargon

47. BARRIERS OF COMMUNICATION
3. Organizational Barriers:
 Organizational Policies
 Rules andRegulations
 Complexity inOrganizational Structure
 Organizational Facilities

48. BARRIERS OF COMMUNICATION
4. Personal Barriers:
 Barriers Related toSupervisors
• Fear of Challengeof Authority
• Lack of ConfidenceinSubordinates
 Barriers Related toSubordinates
• Unwillingness toCommunicate
• Lack of Proper Incentive

49. COMMUNICATION
Measurestoovercomethebarriersof communication
 Communicateaccording totheneedsof theReceiver
 Clarify ideas beforeCommunication
 Beawareof language,toneandContent
 Communicationfor thepresent as well asfuture
 Ensureproper feedback
 BeaGoodListener

50. Please be free to write query at:
Dr.Ramesh C Sharma
rameshchandersharma@gmail.com
http://rameshchandersharma.blogsspot.in
+91-94180-45154