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UNS(T)UCK YOUR
  PROFESSION
   ONLINE PR & COLOR TV
ZNAMO DA...
PIŠEMO
   JAVNO GOVORIMO
 ZNAMO NOVINARE_NJIHOVE
      RASPOREDE
DOBRO SE GURAMO U FIRMI
JEDINI NAČIN DO MASA...
...PUBLIC
                 mainstream
       media      media
     relations
                 PR!
    customer
      service      social
                    media

RELATIONS!
POTROŠAČ
CONSUME V.S. PARTICIPATE
IS TO ACT AS IF
YOUR PRESENCE
  MATTERS!
PARTICIPATE

  CONSUME
     +
  PRODUCE
   SHARE
NOVINAR, STAKEHOLDER, SAVEST

                        VIŠE ZA MANJE

DAJ, DAJ, DAJ... PA ĆEŠ (MOŽDA) DOBITI

                                PAMTE

                  CENTAR SU PROCESA

                  PARTNERI, NE OVCE!
KOME MI TREBAMO?!
ZEMLJOOOOOTRES!
ODNOSI S MEDIJIMA
(INTER)MEDIJI?
REDAKCIJE 30% MANJE NEGO
   PRE JEDNE DECENIJE
PR TEHNIKE
KLIPING?
SAOPŠTENJE
KONFERENCIJA ZA MEDIJE ✌
proactivereport.com
ZNAMO LI DA BUDEMO PR-OVI?
PUBLICITET


         KOMUNIKACIJA
TEHNOLOGIJA DRUŠTVO
    POLITIKA POTROŠAČI
 TRENDOVI MENADŽMENT
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LISTEN!
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LISTEN!
PARTICIPATE!

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LISTEN!
CONTRIBUTE!


          PARTICIPATE!


     LEARN!


LISTEN!
UTICAJ =
MANIPULACIJA
HANDLE OR CONTROL

  ESPECIALLY IN AN UNFAIR MANNER
UTICAJ =
INSPIRACIJA
TO CAUSE A STRONG FEELING
OR REACTION
TO CAUSE A STRONG FEELING
OR REACTION

  USUALLY POSITIVE
...MANIPULACIJA
                  mainstream
        media       media
      relations
                   PR!
     customer
       service      social
                     media

INSPIRACIJA!
SIĐITE MEĐU LJUDE!
ONLINE & OFFLINE
PIŠITE_SNIMAJTE_PAMTITE
BRINITE
MENJAJTE
HVALA!

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PRoactive 2011 - PR & new media

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