Dreamforce '16 Trail Map: Marketing

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Blaze your trail to Dreamforce. Download the trail maps for your role and industry and discover your four perfect days at Dreamforce. www.dreamforce.com

Marketing

OCTOBER
4TUESDAY
OCTOBER
5WEDNESDAY
Your adventure starts here.
9:00 AM
How Brands Use Email to Engage Customers at Every Stage of the Life
Cycle
Palace Hotel
9:30 AM Explore Your Prospect Pipeline with Wave for B2B Marketers Palace Hotel
1:30 PM
Head over to the Marketing Cloud area in the Salesforce Campground for
live demos.
Moscone
South
3:30 PM Email Studio Roadmap: What’s Next in Email Palace Hotel
4:30 PM Stop by the Marketing Lodge to network with fellow marketers Palace Hotel
You’re on the right path! Keep going.
9:00 AM Empower Your Sales Team with B2B Marketing Automation for Sales Palace Hotel
11:30 AM Best Practices in Customer Onboarding Palace Hotel
12:00 PM Check out the Lightning Lookout and the Einstein Discovery Center. Moscone West
1:00 PM “Be a Customer Trailblazer” with Marc Benioff & Special Guests
Moscone
North
3:00 PM Swing by and refuel in The B2B Marketer’s Cafe at The Grove. Yerba Buena
4:30 PM Moving from Email Campaign Lists to 1-to-1 Messages Palace Hotel
5:00 PM Fireside Chat with Melinda Gates and Robin Roberts
Moscone
North
7:00 PM Rock out with U2 at the Dreamfest Cloud Palace
Dreamforce Trail Map for Marketing
Blaze your trail with these four perfect days.
Click the sessions
below to add to
your agenda.
Session
Keynote
Cloud Expo
Special Event
LEGEND

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Dreamforce '16 Trail Map: Marketing

1. OCTOBER 4TUESDAY OCTOBER 5WEDNESDAY Your adventure starts here. 9:00 AM How Brands Use Email to Engage Customers at Every Stage of the Life Cycle Palace Hotel 9:30 AM Explore Your Prospect Pipeline with Wave for B2B Marketers Palace Hotel 1:30 PM Head over to the Marketing Cloud area in the Salesforce Campground for live demos. Moscone South 3:30 PM Email Studio Roadmap: What’s Next in Email Palace Hotel 4:30 PM Stop by the Marketing Lodge to network with fellow marketers Palace Hotel You’re on the right path! Keep going. 9:00 AM Empower Your Sales Team with B2B Marketing Automation for Sales Palace Hotel 11:30 AM Best Practices in Customer Onboarding Palace Hotel 12:00 PM Check out the Lightning Lookout and the Einstein Discovery Center. Moscone West 1:00 PM “Be a Customer Trailblazer” with Marc Benioff & Special Guests Moscone North 3:00 PM Swing by and refuel in The B2B Marketer’s Cafe at The Grove. Yerba Buena 4:30 PM Moving from Email Campaign Lists to 1-to-1 Messages Palace Hotel 5:00 PM Fireside Chat with Melinda Gates and Robin Roberts Moscone North 7:00 PM Rock out with U2 at the Dreamfest Cloud Palace Dreamforce Trail Map for Marketing Blaze your trail with these four perfect days. Click the sessions below to add to your agenda. Session Keynote Cloud Expo Special Event LEGEND

2. OCTOBER 7FRIDAY OCTOBER 6THURSDAY You did it! You completed the Dreamforce Trail for Marketing! 8:00 AM No Lead Left Behind: Find and Qualify A-list Prospects Palace Hotel 8:30 AM Pardot + Salesforce: Effectively Measuring Your Marketing ROI Palace Hotel 12:00 PM Day of Compassion: Compassion and Creativity Session Moscone North The most exciting part of your trail is today. 9:30 AM Salesforce for Marketing Keynote: The Smartest CRM for 1-to-1 Customer Journeys Moscone North 12:30 PM How Empathy Will Improve Your Marketing and Sales Pipeline Marriott Hotel 2:00 PM Maximize Marketing Solutions: When to Use Pardot, Marketing Cloud, or Both Palace Hotel 2:30 PM B2B Marketing Automation for the Age of Intelligent Engagement Palace Hotel 3:00 PM Salesforce Einstein Keynote: AI for Everyone Moscone West 4:00 PM Marketing, Sales, and Service – Three Best Practices from American Express Palace Hotel 5:00 PM Equality Summit Keynote: Road to Equality through Business, Sports & Government Moscone North 7:00 PM The AppBash Party City View Metrion

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