The sun is rising on the future of marketing. Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. The dawn of the digital marketer is upon us. Join us and learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales, and service.

1. Salesforce
Marketing Cloud
Scott McCorkle
CEO, Marketing Cloud
The Dawn of the Digital Marketer
@smccorkle
smccorkle@salesforce.com

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of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
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service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer
contracts or use of our services.
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Forward Looking Statement

6. #1 Marketing Application
1-to-1 customer journeys
Connect every interaction
Precision marketing
Predict and personalize content
Every channel, every device
Email, mobile, social, ads, and web

7. Fastest Growing CRM Marketing Vendor in the Industry
Source: Gartner Market Share All Software Markets, Worldwide, 2014 3.31.15
2011 YR 2012 YR 2013 YR 2014 YR
Based on 2014 market share revenue

8. Customer rated for
email marketing#1

9. The Rise of the Connected Customer
Redefining customer engagement
Cloud: Scale, performance,
and real-time access
Social: New places to meet
our customers
Mobile: Always-on, always-
connected experiences
Data Science: Relevant and
personalized interactions
IoT: Connected sensors,
beacons, devices, and apps

10. Customer Success Platform

11. Marketing Plays a Special Role

12. Audience
Personalization
Analytics
Content
Journey Builder
Email
Mobile
Social
Web
Advertising

13. Introducing: Predictive Journeys
Driving Intelligent Customer Engagement
Predictive Scores
Understanding each customer’s likelihood to engage
Predictive Audiences
Define the right audience for any journey
Journey Builder
Automatically adapt the journey for every customer
NEW

14. Eric Stahl
SVP, Marketing Cloud Product Marketing

15. DEMO

16. Engage at Every Step of the Customer Success Journey
Ads Web Email Mobile Social Group
Messaging
Apps Sales Service Community

17. Acquire Sell Onboard Engage Advocate
Engage at Every Step of the Customer Success Journey

18. The Customer Success Journey

19. McDonald’s Increases Acquisition with
Personalized Advertising
TV & mass media Personalized
advertising

20. Advertising
Leverage your CRM data for ad targeting and optimization
Social and Mobile Ads
Securely reach real audiences across devices
Integrated with Journey Builder
1-to-1 interactions across channels
Display Ad Networks
Reach your customers anywhere
22%
increaseinemailconversionwhen
coordinatedwithanad

21. Facebook Ad
Advertising
Email
Leverage your CRM data for ad targeting and optimization
Mobile Ad

22. The Customer Success Journey

23. The Customer Success Journey

24. Rue La La Sells More with Email Marketing
Campaign
executors
Revenue
generators

25. Create beautiful emails with no HTML
Send any type of email, at a massive scale
Build email with a mobile first mindset
Collaborate across organizations of all types
42x
returnforeverydollarspentonemailmarketing
Email Marketing
Deliver highly targeted, personalized emails

26. The Customer Success Journey

27. The Customer Success Journey

28. Mattel Onboards Customers with 1-to-1 Journeys
Offline anonymous users Online, known users

29. Journey Builder: 1-to-1 Customer Journeys at Mattel
Powering connected experiences with email, mobile, web, and ads
Map the shopper and user journey
Drive mobile app downloads
Connect physical toy to digital experience
Drive adoption and use of toys
152%
higherclick-throughratesfortriggeredmessages
comparedto‘businessasusual’marketingmessages

30. The Customer Success Journey

31. The Customer Success Journey

32. Room&Board Engages Customers on
Every Step of Their Journey
Disconnected episodic
experiences
Holistic customer
relationships

33. FILM

35. The Customer Success Journey

36. Predictive Intelligence: Personalization at Room&Board
“Complete your room” journey
Web Tagging
Track anonymous and known web
browsing behavior
Predictive Algorithms
Personalize product recommendations
Native Content Blocks
Drag and drop predictive content
in Editor
25%
increaseinconversionrateswhen
anemailcontainspredictivecontent

37. DEMO

39. The Customer Success Journey

40. The Customer Success Journey

41. Siloed social Integrated Marketing,
Sales, and Service
AT&T Drives Advocacy with Social Media

42. Social Studio: Social Media Marketing
Turn every customer into an advocate
Listen to all brand and product mentions
Route posts to the right business group
Participate in every relevant conversation
Solve customer service issues
67%
ofconsumershaveusedacompany’s
socialmediapageforcustomersupport

43. The Customer Success Journey

45. thank y u