1. DRIES BUYTAERT @Dries on Twitter #Driesnote
STATE OF DRUPAL

3. WHAT I LIKE ABOUT US
DO WELL,
DO GOOD.

7. WHAT I LIKE ABOUT US
DO WELL,
DO GOOD.

12. WE SAVED THE WORLD.

13. WE SAVED THE WORLD.
UNIVERSE.

15. It’s Not Just ABOUT
PUBLISHING CONTENT
ANYMORE.

16. It’s Not Just ABOUT
PUBLISHING CONTENT
ANYMORE.

17. WHAT ARE ORGANIZATIONS TRYING TO DO?

18. WHAT ARE ORGANIZATIONS TRYING TO DO?
Engage with
citizens

19. WHAT ARE ORGANIZATIONS TRYING TO DO?
raise
donations

20. WHAT ARE ORGANIZATIONS TRYING TO DO?
educate
students

21. WHAT ARE ORGANIZATIONS TRYING TO DO?
build
communities

22. WHAT ARE ORGANIZATIONS TRYING TO DO?
INCREASE
ONLINE SALES

23. at the heart of
EVERY BUSINESS
DIGITAL

24. DRUPAL
at the heart of
EVERY BUSINESS

26. Right content

27. Right place

28. Right time

29. CONTEXT

32. One Million
Dollars

33. Despite the successes,
almost
everyone
sucks
at this.

34. CONTEXT IN ACTION
example: flights to London

35. CONTEXT IN ACTION
example: flights to London

37. PRE-SELECTED DESTINATION

38. PRE-SELECTED DESTINATION
HERE, TOO!
AND HERE!

39. RELEVANT IMAGE

40. PRE-SELECTED BOSTON ORIGIN

41. CONTEXT IN ACTION
example: flights to London

42. CONTEXT IN ACTION
example: flights to London

44. WHERE’S BOSTON?

45. WHERE’S BOSTON?
WHERE’S LONDON?

46. IRRELEVANT PROMOTION

47. IRRELEVANT PROMOTION
ANOTHER ONE!

48. Right content

49. Right place

50. Right time

51. CONTEXT

52. context =
engagement

53. context =
experience

54. context =
experience
Context depends on:
- Geography
- Past behavior
- Intent
- Device
- Time of day
- Temperature
...ANDMORE

55. HOW does drupal do?

59. not very helpful!

63. NO CONTEXT

64. for demonstration purposes only

65. for demonstration purposes only

67. index user searches
hook_image_upload

70. location detection

73. 100% transparency

75. easy to control options
there’s more!

76. HOW WOULD
WE DO THIS?

77. HOW WOULD
WE DO THIS?How
does
Iceland
Air
do
this?

78. a combination of tools - not just a CMS
ATTRACT
CONVERT
ANALYZE

79. a combination of tools - not just a CMS
ATTRACT
CONVERT
ANALYZE

80. a combination of tools - not just a CMS
ATTRACT
CONVERT
ANALYZE e-mail
CRM
analytics
e-commerce
personalization
MARKETING AUTOMATION
SEO
mobile
social

81. ATTRACT
CONVERT
ANALYZE
a combination of tools - not just a CMS
e-mail
CRM
analytics
mobile
e-commerce
social
SEO
personalization
MARKETING AUTOMATION

82. a combination of tools - not just a CMS
convert
analyze
attract
personalization
MARKETING AUTOMATION
e-mail
e-commerce
CRM
analytics
mobile
social
SEO

83. analytics
e-mail
e-commerce
personalization
CRM
mobile
social
SEO
MARKETING AUTOMATION
a combination of tools - not just a CMS
convert
analyze
attract

84. analytics
e-mail
e-commerce
personalization
MARKETING AUTOMATION
CRM
mobile
social
SEO
a combination of tools - not just a CMS
analyze
attract
convert

85. Source:
Adobe
analytics
Personalization
E-commerce
CRM
Marketers who rate the following
CMS integration
as
‘excellent’

86. Source:
Adobe
analytics
Personalization
E-commerce
CRM
11%
9%
8%
6%
Marketers who rate the following
CMS integration
as
‘excellent’

87. Source:
Adobe
analytics
Personalization
E-commerce
CRM
11%
9%
8%
6%
Marketers who rate the following
CMS integration
as
‘excellent’
Integration is key to success
but the techNOLOGY is lagging.

88. 35%
25%
24%
23%
19%
25%
23%
19% Digital
asset
management
None;
we
prefer
best
of
breed
Customer
rela?onship
management
(CRM)
Site
search
Mobile
applica?on
development
plaEorm
E-­‐mail
campaign
soHware
Analy?cs
Social
networking
plaEorms
WHICH OF THE FOLLOWING WOULD YOU LIKE
INCluded in the same stack as your CMS?
Source:
Forrester
Consul?ng

89. 35%
25%
24%
23%
19%
25%
23%
19% Digital
asset
management
None;
we
prefer
best
of
breed
Customer
rela?onship
management
(CRM)
Site
search
Mobile
applica?on
development
plaEorm
E-­‐mail
campaign
soHware
Analy?cs
Social
networking
plaEorms
WHICH OF THE FOLLOWING WOULD YOU LIKE
INCluded in the same stack as your CMS?
Best-of-breed
preferred to Suite
Source:
Forrester
Consul?ng

90. 70%
say
providing
op?mal
experiences
across
all
screens
and
devices
is
a
major
challenge.
Mobile: the challenge
and opportunity
Source:
Adobe

91. 70%
say
providing
op?mal
experiences
across
all
screens
and
devices
is
a
major
challenge.
11% believe
they
are
currently
"mobile
first"
organiza?ons
Mobile: the challenge
and opportunity
Source:
Adobe

92. 70%
say
providing
op?mal
experiences
across
all
screens
and
devices
is
a
major
challenge.
11% believe
they
are
currently
"mobile
first"
organiza?ons
chose
"responsive
design"
when
asked
which
ONE
feature
they
would
add
to
their
CMS
right
now
33%
Mobile: the challenge
and opportunity
Source:
Adobe

93. What ELSE matters when
choosing a CMS?
Source:
Adobe

94. ease of use and content authoring
capabilities
What ELSE matters when
choosing a CMS?
43%
Source:
Adobe

95. ease of use and content authoring
capabilities
What ELSE matters when
choosing a CMS?
User
friendliness
was
rated
as
more
important
than
technical
features
43%
Source:
Adobe

96. all things combined
Integrate with best-of-breed tools1.

97. all things combined
Integrate with best-of-breed tools1.
Deliver great mobile experience2.

98. all things combined
Integrate with best-of-breed tools1.
Deliver great mobile experience2.
EASe OF USE / CONTENT AUTHORING3.

99. What do
these have
in common?

100. Answer: They all “CLAIM”
TO DO this out of the box.
What do
these have
in common?

101. “Web experience
Management”- Oracle

102. “Web experience
Management”
“Web experience
Management”- Oracle
"WeM"

103. “ONLINE CHANNEL
OPTIMIZATION”- Gartner

104. “CUSTOMER
EXPERIENCE
MANAGEMENT”- Adobe

105. “DIGITAL
EXPERIENCE
MANAGEMENT”- Forrester

106. “DIGITAL
EXPERIENCE
MANAGEMENT”- Forrester
OR JUST...

107. DIGITAL :)

108. WHAT DOES THAT MEAN
FOR US?

109. SKATE TO WHERE
THE PUCK WILL BE.
Update this sentence in
earlier slide

110. SKATE TO WHERE
THE PUCK WILL BE.
CMS “WEM”
Update this sentence in
earlier slide

111. SKATE TO WHERE
THE PUCK WILL BE.
CMS “WEM”
It’s
no
longer
enough
to
simply
manage
content,
we
need
to
manage
and
integrate
the
en?re
digital
experience.
Update this sentence in
earlier slide

112. DON’T
HAVE IT
COMPLETE
SOLUTION
TODAY

113. BUILD IT
OURSELVES
1.

114. Competitors are
building it

115. MARKETING AUTOMATION
CRM
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-mail
e-commerce
analytics
mobile
social Media

116. MARKETING AUTOMATION
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-mail
e-commerce
CRM
analytics
mobile
social Media

117. MARKETING AUTOMATION
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-mail
CRM
analytics
mobile
social Media
e-commerce

118. DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
MARKETING AUTOMATION
e-mail
CRM
analytics
mobile
social Media
e-commerce

119. DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
MARKETING AUTOMATION
e-mail
CRM
mobile
social Media
Startup
opportuni+es?
personalization
analytics
e-commerce

120. BETTER
INTEGRATIONS
2.

121. MARKETING AUTOMATION
CRM
ATTRACT
CONVERT
ANALYZE
personalization
e-mail
e-commerce
analytics
mobile
social Media
ecosystem integrations

122. MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
e-mail
e-commerce
CRM
analytics
mobile
social Media
ecosystem integrations

123. MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
CRM
analytics
mobile
social Media
ecosystem integrations
e-mail

124. MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
CRM
mobile
social Media
ecosystem integrations
e-mail
analytics

125. MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
CRM
mobile
social Media
ecosystem integrations
e-mail
analytics
e-commerce

126. ATTRACT
CONVERT
ANALYZE
personalization
MARKETING AUTOMATION
CRM
mobile
social Media
ecosystem integrations
e-mail
analytics
e-commerce

127. Marketing Technology Landscape

128. EXISTING INTEGRATION
MODULES NEED TO BE
FINE-TUNED.

129. WHAT ARE WE DOING TODAY?

130. Well...we’re
working on
Drupal 8

132. Jan 5, 2011
Drupal 7.0
Drupal 8.0 timeline

133. Jan 5, 2011
Drupal 7.0
Development begins
Mar 10, 2011
Drupal 8.0 timeline

134. Jan 5, 2011
Drupal 7.0
Development begins
Mar 10, 2011
Feb 18, 2013
Feature freeze
Drupal 8.0 timeline

135. Jan 5, 2011
Drupal 7.0
Development begins
Mar 10, 2011
Feb 18, 2013
Feature freeze
NOW
MAy 2013
Drupal 8.0 timeline

136. Jan 5, 2011
Drupal 7.0
Development begins
Mar 10, 2011
Code freeze
JULY 1, 2013
Feb 18, 2013
Feature freeze
NOW
MAy 2013
Drupal 8.0 timeline

137. Jan 5, 2011
Drupal 7.0
Development begins
Mar 10, 2011
Code freeze
JULY 1, 2013
Feb 18, 2013
Feature freeze
NOW
MAy 2013
Drupal 8.0 timeline
DRUPAL 8.0
END OF 2013(OR WHEN IT’S DONE)

138. GET INVOLVED!
CODE sprints
Friday - Sunday

139. When should
I move to
Drupal 8?

140. When should
I move to
Drupal 8?
2014

141. WHAT DOES DRUPAL 8
MEAN FOR
WEM?

143. all things combined
Integrate with best-of-breed tools1.
Deliver great mobile experience2.
EASe OF USE / CONTENT AUTHORING3.

144. Web services for
better integrations
1.
appsite

145. responsive
Mobile
improvements
2.
Web services for better
integrations

146. BETTER PERSONALIZATION, BETTER CACHING
NEW BLOCK SYSTEM3.
Web services for better
integrations
Mobile improvements

147. Multi-lingual4.
NEW BLOCK SYSTEM
Web services for better
integrations
Mobile improvements

148. Multi-lingual
Improved authoring
experience
5.
NEW BLOCK SYSTEM
Web services for better
integrations
Mobile improvements
edit in place

150. 1996-2003
WCMSWeb
Content
Management
Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY

151. 1996-2003
WCMSWeb
Content
Management
Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY

152. 1996-2003
WCMSWeb
Content
Management
Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010
Open
Source
destroyed
proprietary
WCMS
Market

153. 1996-2003
WCMSWeb
Content
Management
Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010
Open
Source
destroyed
proprietary
WCMS
Market 2013
WEMWeb
Experience
Management

154. 1996-2003
WCMSWeb
Content
Management
Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010
Open
Source
destroyed
proprietary
WCMS
Market 2013
WEMWeb
Experience
Management
201X

155. Proprietary companies are building
closed systems,
ACCESSIBLE TO ONLY A FEW.

156. we want to bring these
tools to the masses.

157. WE’LL BE
OPEN.

158. WHAT’S IN IT
FOR ME?

159. FOR THE DRUPAL DEVELOPERS:
WORK ON WHAT
MATTERS01.

160. FOR THE DRUPAL DEVELOPERS:
WORK ON WHAT
MATTERS01.(Build
the
future
of
the
web,
together.)

161. FOR DRUPAL COMPANIES:
DELIVER GREAT
EXPERIENCES02.

162. FOR DRUPAL COMPANIES:
DELIVER GREAT
EXPERIENCES02.(And
build
a
sustainable
business.)

163. FOR DRUPAL USERS:
SHIFT BUSINESS
TO DIGITAL03.

164. FOR DRUPAL USERS:
SHIFT BUSINESS
TO DIGITAL03.(And
be
the
next
Amazon
or
NeElix.)

165. 04.FOR THE WORLD:
DO WELL, DO GOOD.

166. Thank
you!Q&A
Contact:
hXp://buytaert.net/contact
TwiXer:
@Dries
#DriesNote
Blog:
hXp://buytaert.net