The days of spray and pray are over. The best sales reps are helpful and personal. They are tour guides – more likely to be a product expert than a pushy salesperson. While the way you and I buy things has changed, the tools have not. Most sales reps rely on spray and pray tactics – how many emails can they send in order to book a meeting? It’s just a numbers game. Today's sales email tools were built for yesterday's sales person. Or as our CEO, David Cancel, would put it “they are perfectly suited for a world that no longer exists.” That’s because traditional sales email tools are designed for spray and pray tactics – instead of conversations. Last October, we launched part one of our reinvention: a Drift Chrome Extension that connects your outbound prospecting to real-time messaging on your website. Today, we’re announcing Drift Sequences, sales email re-designed to help sales reps start more high quality conversations with their prospects.