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DUPONT NUTRITION & HEALTH
Probiotic-fortified food & beverage market opportunities
Probiotics are live microorganisms, or ...
DuPont Nutrition & Health offers HOWARU®
Probiotics, a line of clinically documented probiotic strains
shown to provide di...
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Probiotics infographics

Probiotic-fortified food & beverage market opportunities
Probiotics are live microorganisms, or “friendly bacteria,” similar to organisms that occur naturally in the digestive tract. These good bacteria have been clinically shown to support digestive and immune health, and have been linked to other emerging benefits. Here some facts about probiotics

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Probiotics infographics

  1. 1. DUPONT NUTRITION & HEALTH Probiotic-fortified food & beverage market opportunities Probiotics are live microorganisms, or “friendly bacteria,” similar to organisms that occur naturally in the digestive tract. These good bacteria have been clinically shown to support digestive and immune health, and have been linked to other emerging benefits.PROBIOTICS CONSUMERS ARE AWARE OF PROBIOTICS1 MARKET OPPORTUNITY: DIGESTIVE HEALTH MARKET OPPORTUNITY: IMMUNE HEALTH5 CONSUMERS MOST OFTEN ASSOCIATE PROBIOTICS WITH DIGESTIVE OR IMMUNE HEALTH BENEFITS2 66% 45%Digestive health Immune health of U.S. consumers indicate that maintaining a healthy digestive system is important.3 of U.S. adults who experience gastrointestinal issues take probiotics regularly.4 of U.S. adults claim to be concerned about boosting their immunity at some point in their lives, with concern peaking in their 30s. 76% 13% are at least moderately aware of probiotics.73% 50%
  2. 2. DuPont Nutrition & Health offers HOWARU® Probiotics, a line of clinically documented probiotic strains shown to provide digestive and immune health benefits. Find out how you can leverage the science behind HOWARU® Probiotics to capitalize on today’s market opportunities at www.danisco.com/probiotics PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108 HO4545-1US•06.15 Copyright © 2015 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont™ and all products denoted with ® or ™ are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliated companies. SOURCES: 1 “How to Identify the Next Big Thing in the Natural Products Industry,” New Hope Natural Media, March 7, 2015 2 International Food Information Council Foundation, 2013 Food & Health Survey, n=1,006 3 “Attitudes Toward Fiber and Digestive Health”, Mintel, March 2012 4 Mintel Oxygen Gastrointestinal Remedies, US, November 2013 5 Natural Marketing Institute, Healthy Aging Database, 2013 6 Mintel Oxygen Marketing Health to Women – US, October 2013 7 International Food Information Council Foundation, 2013 Food & Health Survey 8 International Food Information Council Foundation, 2014 Food & Health Survey 9 DuPont Proprietary Research, 2014 WHO’S TAKING PROBIOTICS NOW? MORE WOMEN THAN MEN PARENTS ARE PARTICULARLY INTERESTED IN PROBIOTICS AND WILLING TO PAY A PREMIUM9 24% 15% 18% 25%of Americans are making an effort to consume probiotics on a regular basis.7 of consumers have considered probiotics when making food buying decisions in the last 12 months.8 are willing to pay a premium for foods and beverages for their child which are fortified with probiotics. (Women)6 (Men)6

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