A brief overview of a presentation focusing on ice cream market development, growth areas, players and new products, as well as trends. Presented by Peter Eskild-Jensen, DuPont Nutrition and Health.

1. Ice cream
– global market and trends 2015
Peter Eskild-Jensen, DuPont Nutrition & Health, EMEA Marketing

2. • Indulgence for all
• Easy credit gave
everybody access to
premium
00’s
• Restricted credit and
cash
• Thrift and cutting
back on spending
• Re-examination of
needs
Recession
• Pursuit of the good
deal
• Value- but premium-
minded consumer
• From ”layer cake to
cupcake”
In the wake
of recession
Ice Cream Market Development
The recession has served as a wake-up call
Source: Mintel Oxygen, Creative Intelligence
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3. Impulse ice cream
EMERGING REGIONS
DRIVE GROWTH IN
IMPULSE CONSUMPTION
3
Growth Area

4. Take-home ice cream
IDENTIFYING GROWTH
OPPORTUNITIES IN
TAKE-HOME ICE CREAM
4
Growth Area

5. 3,288 3,038
3,023 3,106 3,209
3,499
4,155
4,390
2007 2008 2009 2010 2011 2012 2013 2014
Number of variants
5Source: Mintel, GNPD
Ice cream launches – globally
Launches are increasing
+5%
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6. Mega-driver for ice cream
Pleasure
Indulgence - sensorial &
emotional experience

7. Trend highlights in ice cream – global
Source: Mintel, Creative Intelligence, New Nutrition Business
Free-from
The product naturalness
trend largely centers
around limiting the use
of artificial additives.
Health and
wellness A growing interest for
also being conscious
about health when
eating ice cream.
Premium
Premium ice cream
continues to perform well.
According to Mintel around
30% of consumers are
looking for top-quality ice
cream.
Flavors
Consumers show high
interest in trying new
flavors.
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8. Interested in ice cream trends?
Visit our website
Thank you!
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