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The Data Science
Hierarchy of Needs
Real World
Data Collection + Raw Data Storage
Data Cleaning + Structured Data Storage
Descriptive Analytics
Diagnostic Analytics
Predictive Modeling
Prescriptive
Optimization
What happened?
standard reports, KPIs,
score cards, ad-hoc reports
Why did it happen?
self-service analytics, segments,
aggregates, strategy, A/B Tests
What will happen?
modeling, experimentation,
predictions
What is the best thing to happen?
machine learning, deep learning,
automated systems

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Data Science Hierarchy of Needs

  • 1. The Data Science Hierarchy of Needs Real World Data Collection + Raw Data Storage Data Cleaning + Structured Data Storage Descriptive Analytics Diagnostic Analytics Predictive Modeling Prescriptive Optimization What happened? standard reports, KPIs, score cards, ad-hoc reports Why did it happen? self-service analytics, segments, aggregates, strategy, A/B Tests What will happen? modeling, experimentation, predictions What is the best thing to happen? machine learning, deep learning, automated systems