Digital performance is a journey, not a destination. For the eCommerce team at Adobe, their journey to change the world through digital media and digital marketing includes enabling their customers to explore and purchase products anywhere, on any screen. The creative community are tough customers, so making everything work 99.99% of the time while delivering the rich, artistic experience that Adobe's fans expect doesn't make life easy for the eCommerce group. But it's a challenge they've embraced!
Adobe's Greg Thomsen, Event Management Analyst, will share the steps his team has taken to transform their eCommerce platform and processes to be more resilient and responsive. You'll hear about the cultural changes and collaboration supported by the combination of Dynatrace Synthetic Monitoring and Application Monitoring, including:
Accelerating incident management through automation
Driving business alignment with management views
Successful cloud migration
Learn about the hurdles cleared, the lessons learned and Adobe's vision for the future of their digital performance management strategy.
Adobe Max, two weeks ago. One important announcement… the introduction of Adobe Sensei—a new artificial intelligence platform integrated across Creative Cloud. Sensei will do things like automatically recognize fonts used in photographs and suggest purchasing them when not licensed by the designer. Can also find stock imagery based on a similar uploaded image. These are great examples of how transformative digital technology like machine learning is opening new routes to market for Adobe.
Adobe isn’t the only company investing in transformative initiatives like Sensei. Digital transformation is everywhere, and applications are at the core of the movement. These are top-down initiatives that your company is exploring—if not today, then very soon. And the reasons are clear: Your customers are changing Competition is fierce Disruption is real
To adapt, enterprises are becoming more agile, more “multi-modal” in their approach to innovating with applications. But transformation also puts increasing pressure on IT teams, as application environments become more integrated, more evolved and more complex.
That’s why Dynatrace provides a complete set of capabilities that cover the full breadth of your application environment. It starts from the end user, including both real user experience monitoring from the browser or mobile devices and synthetic monitoring from points across the globe. It’s provides key information for business with business transaction monitoring and user impact. It looks at third party application components. It goes deep in the data center as well, whether that is your own data center, cloud or hybrid. And all the way down to the code level, log files, and now in your dynamic environment we provide visibility into containers and micro-services as well.
We’ve been hearing about how Adobe uses Advanced Synthetic Monitoring and Application Monitoring *together*. Let’s explore what exactly is Advanced Synthetic Monitoring and how it complements Application Monitoring.
Here’s a quick overview of Dynatrace Advanced Synthetic…
Application Monitoring and Advanced Synthetic work together, modeling synthetic transactions like purchase flows, and their steps as Business Transactions. Here we see the synthetic Order transaction visualized by its performance, step by step. Corresponding real user actions for these pages is also captured by UEM. In the same view, we can also see transaction availability and performance measured from the Advanced Synthetic global network. This provides both the outside-in and application views of the same Order transaction, ensuring complete coverage of the digital customer journeys that matter most to your business.
Here in the Operational Summary view of *all* synthetic transactions, we can quickly see how the Order transaction is performing compared to all synthetic measurements. Drilling into the Order transaction, takes us deeper into analysis of frontend performance.
Again, one of the strengths of synthetic measurements is their consistency, which is ideal for detecting anomalies in performance. But as Greg mentioned, detection is half the game. The other half is taking accurate and focused corrective action. Advanced Synthetic helps you immediately rule in or out many of the typical causes of disruptions, especially those originating from the edge of the Internet.
Digital Experience brings the best of…
Synthetic Monitoring benefits:
Proactive Management Early warning system, independent of users, including in pre-prod/dev “Experimental” visibility in production, like new site sections, new geographic regions, new services Competitor comparisons Service Levels Reliable measure of availability Response-independent visibility Controlled Consistency Very controlled and repeatable – good for accurate detection of small changes Easy to understand and identify optimizations and fault domain from lab-like datasets
…and Real User Monitoring benefits:
User Behavior Visitor journey details, session by session Measures of engagement, conversion, abandonment Business Impact Quantify usage, adoption and impact of outages or changes in performance Comprehensive Visibility All users, all browsers, all pages, all dynamic content and inputs driven by user interaction Great for Mobile App/Web – multi variable environments (phone, OS, carrier etc.) – and single page apps otherwise difficult to script
Bridge the gap between IT and digital business The combined capabilities of Synthetic and RUM enable IT to act in the context of business goals and objectives. Synthetic provides comparative context—competitor and service provider. RUM provides customer context—engagement and adoption. Decisions based on this context improve return on digital experience investment.
Eliminate the performance blind spot Relying on only one perspective opens exposure to performance pitfalls that impact customers. Combining both active and passive performance insights ensures complete coverage against customer experience disruptions
Drive smart and focused recognition, along with fast and verifiable remediation Synthetic provides a clear signal of when end user experience is disrupted, RUM exposes the scope and impact in terms of actual users and provides urgency/business relevance. Both deliver detail needed for troubleshooting, and synthetic validates that implemented changes either improve or persist disruptive conditions
Adobe’s eCommerce Digital Transformation Journey
Adobe's eCommerce Digital Transformation Journey
Event Management Analyst, Adobe
Sr. Director Product Marketing, Dynatrace
Confidential, Dynatrace, LLCTop of the World by Izzard, on Flickr
“Sometimes it's a little
better to travel than to
Robert M. Pirsig,
Zen and the Art of Motorcycle Maintenance
Digital transformation is everywhere
87% of companies
think that digital
transformation is a
93% of CxOs
believe that digital
will disrupt their
By 2020, CEOs
expect 41% of
revenue to be
driven by digital
Less than 3% of
incidents are found
will complain on
social when user
experience is bad
performance as #1
3rd parties cloud
full-stack, broad, hyperscale
Servers in Tier1 data
centers for operational
Consumer PCs with
covering 168 countries,
thousands of local ISPs,
true bandwidths and latencies
Scalable Monitoring Server
from your Browser
EDGE CLOUD DATA CENTER
Dynatrace Recorder & Web Recorder
Purpose-built scripting, power and ease
connected to real 3G/4G
mobile carrier networks
Configuration, Scheduling & Data Collection
Monitored Web Requests
Stay connected wherever you are
Agent installed anywhere
Dynatrace Advanced Synthetic
Confidential, Dynatrace, LLC
Synthetic Monitoring Application Monitoring
Bridge the gap between IT and digital business
Eliminate the performance blind spot
Drive smart and fast and remediation
End-to-end digital experience management
END USER PERSPECTIVE
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Confidential, Dynatrace LLC
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