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The New Face of Change
@briansolis
Google Play Store = 3.3 million apps.
Apple’s App Store =2.2 million.
This is a
time to…
But, what does it mean
to be innovative?
?
We were taught to
Even though they were
developed for a different time.
Iteration vs. Innovation
Lightbulbs are not the
result of the continuous
improvement of candles.
Let’s brainstorm! I’ll pretend that
you have brilliant ideas and you
can pretend that I care about them
while we play on our devices.
When it comes to real
innovation…
THERE IS
NO BOX
Innovation
Begins with a
Shift in Human
Perspective
and Mindset
We are not
Our Users
Business
User installs
Traffic
Ranking
Conversion
Costs/Profit
Incremental Improvements
Users
Values
Personalization
Lifestyle
Convenience
Immediacy
Objectives
ExperienceDivide
Businesses that mapped
the customer journey within
the last year.
Down (54%) from 2016.
Roadmaps are developed
and investments in CX are
made without
understanding customers.
%
The line between reality
and virtual reality is
blurring. Customers want
to feel like physical
spaces are designed for
their digital lifestyle.
Once you feel a truly personal experience, it becomes the
new standard for engagement. You, and other customers
like you, don’t go back. Every business now needs to
recognize that apps that put people at the center of the
experience become the standard for every business.
UX = CXUser experience is directly linked to customer experience
and they are they keys to engagement and loyalty.
Innovation begins with us
The distance between here and the future is only
separated by a vision for what’s possible and
improbable and what we do to make it reality.
Curious.
Observant.
Creative.
Empathetic.
Bold.
Resilient.
BE…
Begin with the insights that
matter to users (UX) and the
outcomes that matter to the
business…otherwise iteration
and incrementalism can
masquerade as innovation.
When it comes to change,
leaders can come from
anywhere. That’s why
heroes are so special. They
rise up in time of need.
You and others like you
literally represent the
voice of the user.
You are
the face
of change.
Brian Solis
bsolis@prophet.com
Altimeter Group, a Prophet Company
briansolis.com. | @briansolis
Linkedin.com/influencer/briansolis. | Facebook.com/thebriansolis

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Altimeter Group: The new face of change

  • 1. The New Face of Change @briansolis
  • 2. Google Play Store = 3.3 million apps. Apple’s App Store =2.2 million.
  • 3. This is a time to… But, what does it mean to be innovative?
  • 4. ? We were taught to Even though they were developed for a different time.
  • 5. Iteration vs. Innovation Lightbulbs are not the result of the continuous improvement of candles.
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  • 11. Let’s brainstorm! I’ll pretend that you have brilliant ideas and you can pretend that I care about them while we play on our devices.
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  • 13. When it comes to real innovation… THERE IS NO BOX
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  • 19. Innovation Begins with a Shift in Human Perspective and Mindset
  • 20. We are not Our Users Business User installs Traffic Ranking Conversion Costs/Profit Incremental Improvements Users Values Personalization Lifestyle Convenience Immediacy Objectives ExperienceDivide
  • 21. Businesses that mapped the customer journey within the last year. Down (54%) from 2016. Roadmaps are developed and investments in CX are made without understanding customers. %
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  • 24. The line between reality and virtual reality is blurring. Customers want to feel like physical spaces are designed for their digital lifestyle.
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  • 26. Once you feel a truly personal experience, it becomes the new standard for engagement. You, and other customers like you, don’t go back. Every business now needs to recognize that apps that put people at the center of the experience become the standard for every business.
  • 27. UX = CXUser experience is directly linked to customer experience and they are they keys to engagement and loyalty.
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  • 29. Innovation begins with us The distance between here and the future is only separated by a vision for what’s possible and improbable and what we do to make it reality.
  • 31. Begin with the insights that matter to users (UX) and the outcomes that matter to the business…otherwise iteration and incrementalism can masquerade as innovation.
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  • 33. When it comes to change, leaders can come from anywhere. That’s why heroes are so special. They rise up in time of need. You and others like you literally represent the voice of the user.
  • 35. Brian Solis bsolis@prophet.com Altimeter Group, a Prophet Company briansolis.com. | @briansolis Linkedin.com/influencer/briansolis. | Facebook.com/thebriansolis