1. Macrowikinomics: Collaboration, Connectivity, and Cooperation in the Age of Networked Intelligence Don Tapscott Chairman, Moxie Insight [email_address] twitter.com/dtapscott www.dontapscott.com October 3, 2011
32. Four Drivers for Change THE ECONOMIC REVOLUTION THE TECHNOLOGICAL REVOLUTION THE NET GENERATION THE SOCIAL REVOLUTION
33. New Competitive Space Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy The Economics of Collaboration Extended Enterprise Industrial Age Corporation Mass Collaboration Business Webs
Demonstrators scatter after police officers use teargas during a protest in Tunis, Friday, Jan. 14, 2011. Tunisia's official news agency says President Zine El Abidine Ben Ali has declared a state of emergency as riots escalated in his North African nation. (AP Photo/Christophe Ena)
At Dresdner Kleinwort (DKW), a Europe-based investment bank, employees started using wikis in the IT department to document new software in an informal pilot. Soon afterward, wikis began to migrate out of the IT department and into the broader workplace environment, where teams picked up on them as a way to get collaborative projects up and running quickly. When DKW CIO J.P. Rangaswami learned of the process, he was intrigued by the technology's versatility. The company went ahead with more pilots, and after just six months of usage, the traffic on the internal wiki exceeded that on the entire DKW intranet. Today the wiki has more than 2,000 pages and is used by more than a quarter of the company's workforce. Lead users have decreased e-mail volume by 75% and cut the company's meeting times in half. Rangaswami says, "We recognized early on that these tools would allow us to collaborate more effectively than existing technologies."
At Dresdner Kleinwort (DKW), a Europe-based investment bank, employees started using wikis in the IT department to document new software in an informal pilot. Soon afterward, wikis began to migrate out of the IT department and into the broader workplace environment, where teams picked up on them as a way to get collaborative projects up and running quickly. When DKW CIO J.P. Rangaswami learned of the process, he was intrigued by the technology's versatility. The company went ahead with more pilots, and after just six months of usage, the traffic on the internal wiki exceeded that on the entire DKW intranet. Today the wiki has more than 2,000 pages and is used by more than a quarter of the company's workforce. Lead users have decreased e-mail volume by 75% and cut the company's meeting times in half. Rangaswami says, "We recognized early on that these tools would allow us to collaborate more effectively than existing technologies."
![Macrowikinomics: Collaboration, Connectivity, and Cooperation in the Age of Networked Intelligence Don Tapscott Chairman, Moxie Insight [email_address] twitter.com/dtapscott www.dontapscott.com October 3, 2011](https://image.slidesharecdn.com/dontapscott-macrowikinomics-111117102836-phpapp01/85/don-tapscott-macrowikinomics-1-320.jpg)
