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10 Trends
2021 Top Hospitality
Industry Trends
What are the latest trends in the
hospitality industry?
The 10 trends that have
reshaped (and are still
reshaping) the ind...
In stark contrast to last year’s no. 5 hospitality industry trend
“booming global tourism”, travel restrictions in 2020 ha...
Apps, in particular, are increasingly important in the way
hoteliers manage the services they provide to their customers
a...
What are the latest trends in the hospitality industry? Well, it
goes without saying that the coronavirus outbreak and ens...
Personalization
03
Today’s guests have grown to expect to be
recognized and treated as individuals. Establishments
are goi...
Travel guilt is real. Minimalism has reinvigorated the otherwise
somewhat dusty saying “less is more”. Travelers are decre...
The asset-light approach has become prevalent in the industry.
The separation between the management of operations and rea...
These new generations have different requirements
and needs compared to older generations. A
respondent said “Older genera...
A natural extension of avoiding disposable plastics, eliminating
unnecessary paper consumption thanks to opt-in receipts a...
Following on from the orientation towards visually appealing
content, it seems only natural that businesses in the hospita...
Hotel operations more generally are increasingly shaped by the
use of management systems to monitor and optimize revenues,...
Are you looking for an affordable solution to train
yourself or your staff on the latest hygiene and safety
practices for ...
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2021 Top Hospitality Industry Trends

What are the latest trends in the hospitality industry? The 10 trends that have reshaped (and are still reshaping) the industry despite Covid-19

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2021 Top Hospitality Industry Trends

  1. 1. 10 Trends 2021 Top Hospitality Industry Trends
  2. 2. What are the latest trends in the hospitality industry? The 10 trends that have reshaped (and are still reshaping) the industry despite Covid-19
  3. 3. In stark contrast to last year’s no. 5 hospitality industry trend “booming global tourism”, travel restrictions in 2020 have facilitated the rise of the staycation. Some vacationers may also be choosing to stay closer to home for environmental or budgeting reasons, with this year having seen a marked uptick in holidays spent more locally. Surging online content promising to “create a balcony haven” or “a garden oasis to be proud of” are a sign of the times. Staycations 01
  4. 4. Apps, in particular, are increasingly important in the way hoteliers manage the services they provide to their customers and can now control many aspects of the guest cycle and experience. Needless to say, the trend towards digital and contactless services has gained new momentum in 2020. Traditionally customer-facing services are being given an overhaul, thanks to the more widespread use of technology- assisted options, such as mobile check-in, contactless payments, voice control and biometrics. Digitalized guest experiences & Contactless Technology 02
  5. 5. What are the latest trends in the hospitality industry? Well, it goes without saying that the coronavirus outbreak and ensuing safety measures have had a significant impact on hospitality throughout 2020 and will no doubt spill over into 2021 and beyond. Some responses to this extraordinary situation, attempting to entice patrons back into food and beverage outlets and assure holidaygoers that it is indeed safe to enjoy a hotel stay, have accelerated existing hospitality industry trends and triggered lasting change. 2021 Top Hospitality Industry Trends READ MORE ON OUR BLOG
  6. 6. Personalization 03 Today’s guests have grown to expect to be recognized and treated as individuals. Establishments are going the extra mile to personally greet their guests, while tools such as Mailchimp and Zoho have made personalized e-mail marketing accessible to the masses, ensuring highly target audience-specific communications. Far beyond simply adding the customer’s name to email greetings, data provides insight into past buying habits, enabling hotels to tailor their offers and promotions and automatically provide similar services to previous stays.
  7. 7. Travel guilt is real. Minimalism has reinvigorated the otherwise somewhat dusty saying “less is more”. Travelers are decreasingly seeking lavish displays of wealth, preferring instead to spend wisely, purposefully and make a positive impact on the world. Unique experiences that give back to local communities in meaningful ways are in demand, as are niche properties, adventurous holidays and relaxation retreats. Experience economy & essentialism 04
  8. 8. The asset-light approach has become prevalent in the industry. The separation between the management of operations and real- estate assets now allows hospitality companies to focus on their core business, thus improving efficiencies. In addition, new job profiles have emerged following the increasing complexity of the hospitality industry. In parallel, the need for quantitative competencies (for forecasting, budgeting, etc.) has also increased. New Hospitality skills & asset management 05
  9. 9. These new generations have different requirements and needs compared to older generations. A respondent said “Older generations think about hotels and car rentals. Younger generations think about Airbnb and Uber.” Generations X and Y 07 In the age of mindfulness, many have embraced the meditative value of spending time alone and venturing out into the big wide world unencumbered, interacting and making friends to whatever degree suits. In an effort to make solo travelers feel comfortable, barriers between hotel staff and guests are being lowered, interior design choices made to evoke a sense of homeliness and an informal atmosphere cultivated. This, along with a less stark divide between guests and locals, encourages a feeling of hotel community. Solo Travelers 06
  10. 10. A natural extension of avoiding disposable plastics, eliminating unnecessary paper consumption thanks to opt-in receipts and reducing food waste, more far-reaching ethical and environmental considerations are shaping decisions made at the hospitality management level. Decisions about things as simple as which towel rails to install during renovations have disproportionate repercussions when implemented at scale. Simple eco-friendly switches include replacing miniature toiletries with larger, locally sourced dispensers, choosing ethically produced bedsheets made from organic materials and reducing energy consumption with smart bulbs, etc. Vegetarian and vegan options also harbor well-known environmental advantages. Sustainability 08
  11. 11. Following on from the orientation towards visually appealing content, it seems only natural that businesses in the hospitality industry should seek to capitalize on features such as virtual tours, conjuring up a digital environment for consumers to picture themselves in. As ever, keeping the access threshold low is key to reaching as broad an audience as possible with virtual reality material: making content accessible on a variety of devices, without the need for a VR headset. Virtual & augmented reality 09
  12. 12. Hotel operations more generally are increasingly shaped by the use of management systems to monitor and optimize revenues, customer relationships, property, channels and reputation. Mobile, cloud-based and integrated solutions are especially sought-after. Not to mention the rising importance of integrated messaging, predictive analytics, customer profiling and middleware, which seeks to connect any disparate systems. (See the respective infographic based on research undertaken by SiteMinder et al.). Automation & technology 10
  13. 13. Are you looking for an affordable solution to train yourself or your staff on the latest hygiene and safety practices for hotels and restaurants? EHL ADVISORY SERVICES Online Hygiene & Safety Training LEARN MORE

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