Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 Content marketing tips for every hospitality business owner

An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector.

If you own a hotel, restaurant, bar, or any other hospitality business, here are seven content marketing tips you should always bear in mind.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

7 Content marketing tips for every hospitality business owner

  1. 1. 7 Tips Content marketing tips for every hospitality business owner
  2. 2. A marketing approach that requires thought An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel.
  3. 3. Before you can create any type of digital content, you must first understand who exactly you want to create that content for and what you want to motivate them to do. Without that knowledge, it will be very difficult to produce and publish content that resonates with your ideal customer. Understand your audience 01
  4. 4. While it may be tempting to jump into creating content right away, it is crucial to always take some time to formulate a strategy and an editorial calendar – before you do anything else! This not only gives you time to align your content with your business goals, but it can also serve as a way to track your progress and hold participating individuals and teams accountable. Take time to formulate a content strategy and editorial calendar 02
  5. 5. An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector. 7 Content marketing tips for every hospitality business owner READ MORE ON OUR BLOG
  6. 6. Utilize the perspective of your staff 03 Your front-line staff gets to see and interact with your target audience on a daily basis, and you should value their unique perspective. For example, your staff are likely to have a very good idea of the specific challenges that your customers face and what they may find interesting or even humorous. They also probably know a lot about what motivates your customers to make purchases.
  7. 7. Processes and procedures Publishing Formatting With any content marketing strategy, it is important to make consistency a priority. Here’s a look at three key areas where you should strive to remain consistent. Prioritize consistency 04
  8. 8. Repurpose existing content in new ways 05 In a lot of cases, producing new, high-quality content can be expensive. However, there are a ton of ways that you can breathe life into your existing content and use it in new ways. For example, say you own a boutique hotel in the middle of a city. You probably already have a strong presence on Instagram, but maybe you want to improve your website’s SEO by starting a blog. Before hiring a writer or wasting time coming up with topic ideas, look back at existing photos that you have already accumulated on Instagram.
  9. 9. Even though content marketing isn’t intended to be as forward as an advertisement, you should still always include a basic ‘call to action’ or ‘CTA’ at the end of each piece of content that you publish. A call to action can be as simple as inviting the audience to view another blog article or video, or it can even prompt them to make a reservation. The most important thing is to always invite readers to do something else and engage further with your brand. Always include a basic ‘call to action’ 06
  10. 10. Audit and update your content strategy on a quarterly basis 07 After you have been publishing content consistently for at least a few months, it is always a good idea to reflect on its performance and make updates. Which pieces of content performed the best – or the worst? Can you directly tie any specific article or video to an increase in leads? Did any piece of content gain traction in the press? Are the members of your content team happy within their roles? Have they managed to stay on budget? Are there any new content types or platforms worth investing in?
  11. 11. Study at the Best Hospitality Management School in the World HOSPITALITY MANAGEMENT STUDIES 1 Bachelor, 2 Pathways, 3 Campuses DISCOVER

    Be the first to comment

An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector. If you own a hotel, restaurant, bar, or any other hospitality business, here are seven content marketing tips you should always bear in mind.

Views

Total views

3

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

0

Shares

0

Comments

0

Likes

0

×