Äkta vara Why declaration on alcohol

1. Helsinki 10 October 2019
Why declaration on alcohol?
Björn Bernhardson
Founder, CEO and vice chairman
of the NPO and NGO
Äkta vara Sverige

2. Björn Bernhardson

3. Äkta vara is a Swedish
non-profit and non-governmental
food consumer organization.
Helping consumers.
Puts pressure
on the food industry.

4. Food should be what
you expect it to be.

5. Let’s make
ice cream
Cream, Milk
Sugar
Egg yolk
Honey
Berries, fruit, spices
Stabilisers: Fruit-Guar Gum,
carrageenan, sodium alginate
Flavourings, Colourings
Sugar, Glucose-fructose syrup
dextrose
Emulsifier: mono- and diglycerider of
fatty acids
Whey-skimmed milk powder, butter
fat, condensed skimmed milk, water,
vegetable fat.

6. vs.
Skimmed milk, water, glucose fructose
syrup, vegetable fat, sugar, whey powder,
dextrose, emulsifier (mono- and
diglycerides of vegetable fatty acids),
stabiliser (guar gum flour, carob bean gum,
carrageenan), flavourings.
Milk, cream, sugar, egg yolk,
vanilla

7. Alcoholic drinks:
We know nothing!

8. This is cider
100% fermented
apple juice

9. This is also called
cider

10. Sugar
Carbonated
water
sometimes
called
”spring water”
Must/wine/alcohol
often
from concentrate
Flavourings
Citric acid
Preservatives
Colourings

12. Consumers have the
right to know.

13. • 1979 EU common regulation for
food labelling
• Couldn’t agree on alcohol labelling
• It’s been 40 years!
• The EU commission says that there
are no objective grounds for the
exemption.

14. “There is not
enough space
on the bottle”

15. Four languages
Many ingredients
So, where’s the
problem?

16. “We don’t want to reveal
company secrets”

17. “We don’t want to reveal
company secrets”
“Consumers wouldn’t
understand the ingredients list
anyway”

18. “We don’t want to reveal
company secrets”
“Would be difficult for
small producers”
“Consumers wouldn’t
understand the ingredients list
anyway”

19. “We don’t want to reveal
company secrets”
“The most harmful component
in wine is alcohol”
“Consumers wouldn’t
understand the ingredients list
anyway”
“Would be difficult for
small producers”

20. We consumers have the right to know what we are
drinking.
It should not be up to the manufacturers to decide,
if and in what manner, the ingredients are to be
declared.
Therefore, we demand that the European
Commission remove this unreasonable exception
and that mandatory ingredient lists are introduced
on alcoholic beverages.

21. 63 additives and
processing aidsGrapes
Sulfites
Yeast Processes
Stated on
the bottle

23. Please sign the petition
invinoveritas.se

24. Thank you for listening