An analysis of the non-common sizes market in the fashion industry and the E.L.S.E. approach.

1. Exclusive Luxury Shopping Experience
- mySize -
© 2016 ELSE Corp S.r.l. 1

2. © 2016 ELSE Corp S.r.l.
Index
2
• The Scenario
• The Challenge
• Identifying The Spot
• The E.L.S.E. Way
• Summarising: How it fits the Brand

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Luxury 3.0: THE SCENARIO
© 2016 ELSE Corp S.r.l. 3

4. © 2016 ELSE Corp S.r.l.
The Luxury Consumer
4
The definition of
luxury requires
absolute quality,
uniqueness & deeper
experiences.

5. Luxe Immune
Classpirational
Fashionista
Experiencer
Social Wearer
© 2016 ELSE Corp S.r.l.
The Customer: Style in the Correct Size
5
AWARE OF SEASON TRENDS
METICULOUS & DEMANDING
INTERESTED IN A MORE PERSONAL
SHOPPING EXPERIENCE
FOCUSED ON QUALITY &
SUSTAINABILITY
DRIVEN BY STYLE,
QUALITY & COMFORT

6. Now
25% are
willing to pay
a premium
price (+20%)
(Deloitte, 2015)
45% spend
money on
personalization
(Forrester, 2015)
45% are
comfortable
waiting longer to
get a personalized
product
(Deloitte, 2015)
“By 2020, 15% of the clothing Americans buy will be
customised. That is $35 Bn worth in sales in apparel alone.”
Merjin Helle
VP SAP America
The Future
“Hyper-personalisation has started to grow in 2015 and
will become a more important part of the customer
experience over the next couple of years”
Craig Cannon
IBM Business
Development Manager
© 2016 ELSE Corp S.r.l.
Luxury Products Customisation: Now and the Future
6

7. Omni Channel
Retailing
Customization of
Products
Emergence of
Luxury Fashion in
On-Line Fashion
Visual
Commerce
Trend
Fashion
Retail
© 2016 ELSE Corp S.r.l.
Four Trends that are Shaping Fashion Retail
7

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Luxury 3.0: THE CHALLENGE
© 2016 ELSE Corp S.r.l. 8

9. NEW CONSUMER
BEHAVIOR
NEW MOMENTS OF
PURCHASE
DIFFERENT NEEDS
& DESIRES
FAST & BIG
CHANGES
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The Current Context
9

10. CLOSING STORES GEO PRESENCE REVISION
INVESTMENT IN NEW
PROCESSES & TECH
THE RESPONSE
© 2016 ELSE Corp S.r.l.
Complication & Opportunity
10

11. www.else-corp.com
Luxury 3.0: IDENTIFYING THE SPOT
© 2016 ELSE Corp S.r.l. 11

12. “No, we don’t want
anything different… We
want to be visible. We want to
wear great clothes. We want to
participate in the same
trends.”
- Nicolette Mason -
© 2016 ELSE Corp S.r.l.
The Consumer Insight
12
Nicolette Mason is a prominent blogger, fashion
designer and columnist for Marie Claire.

13. ALWAYS AVAILABLE
SUITS YOUR STYLE
ADAPTABLE TO YOUR TASTE
FITS YOU PERFECTLY
© 2016 ELSE Corp S.r.l.
The Perfect Product: Customer View
13

14. NOT ON-TREND
(most of the time)
HARD TO FIND THE
RIGHT QUALITY
LACK OF VARIETY
NEED FOR
INSPIRATION &
EMPOWERMENT
WHAT
CONSUMERS
SAY
© 2016 ELSE Corp S.r.l.
Plus Size: The Struggle
14

15. DIFFICULT TO FIND
CLOTHES THAT
ACTUALLY FIT
STYLES & CUT ARE
LIMITED AND NOT
SUITABLE
HARD TO KNOW IF
SOMETHING WILL FIT IF IT
IS BOUGHT ONLINE
IT IS COMMON TO PAY
EXTRA FOR
ADJUSTMENTS
© 2016 ELSE Corp S.r.l.
Petite & Tall Sizes: The Struggle
15
WHAT
CONSUMERS
SAY

16. ON - TREND
HIGH QUALITY
FASHION IN THE
CORRECT SIZE
FROM HIGH - STREET
TO LUXURY BRANDS
EMPOWERMENT &
INSPIRATION
WHAT THE
CUSTOMER
WANT
© 2016 ELSE Corp S.r.l.
The Opportunity Beyond the Size
16

17. IN LINE WITH THE
BRAND’S STYLE
CAN BE CUSTOMIZED
PERFECT FOR THE
CUSTOMER
MADE WITH
INNOVATIVE
TECHNIQUES
© 2016 ELSE Corp S.r.l.
The Ideal Garment: Brand View
17

18. ALWAYS AVAILABLE
+ DIGITAL EMPOWERMENT &
INSPIRATION
SUITS YOUR STYLE
FROM HIGH - STREET TO
LUXURY BRANDS
ADAPTABLE TO YOUR TASTE ON - TREND
FITS YOU PERFECTLY
HIGH QUALITY FASHION IN THE
CORRECT SIZE
© 2016 ELSE Corp S.r.l.
Redefining the Perfect Product
18

19. CHARACTERISTICS:PERFECTPLUSSIZEPRODUCTS
FROM HIGH - STREET TO
LUXURY BRANDS
HIGH QUALITY FASHION IN THE
CORRECT SIZE
+ DIGITAL EMPOWERMENT &
INSPIRATION
ON - TREND
CHARACTERISTICS:LUXURY3.0
TAILORING
DEEPER
EXPERIENCES
SPEED
© 2016 ELSE Corp S.r.l.
In - Line with Luxury 3.0
19

20. LEVELSOFCUSTOMIZATION
© 2016 ELSE Corp S.r.l.
Best Practices: Customisation
20
Monogramming
1
Complete
Customization3
Partial
Customisation2
• Base product model
• Color of monogram
• Size of the font
E.g. Burberry scarfs
• Base product model
• Match between a component
of the product and the product
E. g. Fendi Strap You
• Base product model
• A range of personalization options
is offered, including materials,
accessories and monogramming
E. g. Gucci DIY

21. © 2016 ELSE Corp S.r.l.
Cross Sales: Leather Goods
21
GLOVES
HANDBAGS
SMALL LEATHER GOODS
SHOES
BELT
Product Correspondence
Style
Material
Accessories

22. © 2016 ELSE Corp S.r.l.
B2B Relationships: A Tool for Partner Ateliers
22
SALON / ATELIERBRAND
• 3D Services
• Manufacturing System
• Interactive Visual
Merchandising
• Scan Input
• 3D Fitting
• Try - On Features

23. © 2016 ELSE Corp S.r.l. 23
NON - RETAIL SPACES
FASHIONISTA
CLASSPIRATIONAL
LUXE IMMUNE
TYPE OF CUSTOMER
EXPERIENCER
SOCIAL WEARER
HOTELS
WEDDING SALONS
AIRPORT LOUNGES
HOTEL ROOMS
VIP LOUNGES
BEAUTY SALONS
SPAS
Brand Experience Points: Non Retail Spaces

24. PremiumLoyaltyProgram
Premium
Services
Next
Purchases
MTM Items
© 2016 ELSE Corp S.r.l.
Premium Loyalty Program Subscription Scheme
24
FASHIONISTA
CLASSPIRATIONAL
EXPERIENCER
SOCIAL WEARER
LUXE IMMUNE
A Happy & Loyal
Customer as Brand
Evangelist

25. www.else-corp.com
THE E.L.S.E. WAY
© 2016 ELSE Corp S.r.l. 25

26. - First Mover & Game Changer
since 2014
- Full Service Provider for Virtual
Retail Industry
- M o d e r n S a a S p l a t f o r m ,
designed by top industry
experts and built by leading
technological teams.
In the process of formalising of 3 patents for:
User
Experience
Product Mass
Customisation
© 2016 ELSE Corp S.r.l.
ELSE Corp (Group)
26

27. INDUSTRIAL “MADE TO MEASURE” MADE SIMPLE
© 2016 ELSE Corp S.r.l.
E.L.S.E.: The Concept
27

28. B u i l d i n g a c u t t i n g - e d g e
technology ELSE SaaS Platform,
focused on delivery of an
exceptional user experience
and fully supporting the Virtual
Retail business model integrated
on top of brand’s e-commerce
platforms, from Interactive
Visual Merchandising for
personalised sales, to ERP & on-
demand manufacturing.
ERP & Manufacturing
Systems
3D V-Shop
Interactive Visual Merchandising
© 2016 ELSE Corp S.r.l.
ELSE Corp: The Technology
28

29. B2C
(End Customers)
Buy in “made to order” mode
(never existed in a visual way
before).
After the first “ideal order” for
a product (maximum loyalty
realization and self-care, for
customer lifecycle).
New Customer Experience
Semi - Automated
Next Purchases
B2B
(Brand & Retailers)
Added value factors:
- Made to Measure
- Product Customization
According to Virtual Retail
operational model.
Zero Stock (MTM)
Retail Sales Model
Response to
“fast fashion”
trend for the
Luxury Fashion
sector
© 2016 ELSE Corp S.r.l.
UVP by E.L.S.E.: Main Benefits
29

30. © 2016 ELSE Corp S.r.l.
Unique Value Proposition: Competition Analysis
30
3D Fitting
- Fitting for 3D model of a
products
- 3D avatar of customer
Virtual Fitting Startups
Scan Input
- Good hardware development
- Cloud services for better avatar
creation & analysis
Body Scanners Startups
- Real - time product
display on a digital mirror
- Product color
replacement
Virtual Mirrors Startups
Try - On Features
CLOUD

31. © 2016 ELSE Corp S.r.l.
The Vision: Omni - Channel Virtual VISUAL Shopping
31

32. Integration with e-commerce
merchants websites.
Integration into e-commerce
technology.
Integration into e-commerce
service provider’s platforms.
ELSE is an infrastructure for Virtual Retail services (own and 3-rd
parties), and a way to build custom Virtual Shopping applications
V - CRM
DAM
3D Services
Real Time
Recommendations
© 2016 ELSE Corp S.r.l.
Service Delivery Scenario: E - Commerce Integration
32

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SUMMARISING: HOW IT FITS THE BRAND
© 2016 ELSE Corp S.r.l. 33

34. B2BB2C
Traditional Response
- Store closing
- Geo presence revision
- New processes
Sales Tools & Technology
- Window displays
- On - line store
- 3D Body Scanners
- 3D Printers
- Interactive tailoring mirror
- Holograms
- Virtual Consoles
- In - Store E - Commerce
- CRM Systems
Current Scenario
- Slowdown in openings
- Physical stores are not rentable
- Decline in sales
- Unsatisfied demand *
- Less sales in mature markets
- Slow stock rotation (in some products)
Current Trends
- 45% of shoppers spend money on
personalization
- 25% of consumers are willing to pay a
premium price (+20%)
- 45% are comfortable waiting longer to get a
personalized product
- Millennials are 216% more likely to be
influenced by in-store touch screen
displays
Tech Integration
© 2016 ELSE Corp S.r.l.
Luxury 3.0 & E.L.S.E.
34

35. © 2016 ELSE Corp S.r.l.
Benefits: The Customer & Brand
35
CUSTOMER BRAND
Wide Range of Customizable Products
More Engaging Experience
Better Buying Decisions
Increased Customer Satisfaction
Sense of Uniqueness in the
Product & Service
Customer Empowerment
Brand Enrichment
Improvement of Sales per Square Meter
Attraction of New Customer Segments
Better Customer Engagement
Centralized and Reduced Stock
Uniqueness as a Competitive
Differentiation

36. © 2016 ELSE Corp S.r.l.
Integration into Brand Offer
36
MTM
MTO
customisation
In Store E-Commerce
In Store Inventory (Local stock)
To hide all complexity
Store assistant does
things for you
Style Suggestions

37. Brand’s Website & E-
Commerce
Cross Sale
3rd Party E-Commerce
Portals
Flash Sales Sites
In-Store Digital Experience
Virtual Shopping 3D
Environment
E.L.S.E. Virtual Boutiques
can be integrated in
various environments -
physical and virtual and
across several platforms
of the brands.
© 2016 ELSE Corp S.r.l.
Integrable into any Brand Environment
37

38. - An exceptional user experience
for the brand’s customers
- Guidance and support for the
brand’s entire Virtual Retail
business model
- Seamless management of all the
processes involved, enabling
luxury brands to provide made to
m e a s u r e a n d o n d e m a n d
products to their customers
- Configurable service offering, to fit
exactly with the brands’ needs
Capsule Collection
Management
Virtual Boutique
Management
Made to Measure and
Personalized Sales
ERP & Orders Management
E.L.S.E. offers:
© 2016 ELSE Corp S.r.l.
E.L.S.E. B2B Service Offering
38

39. © 2016 ELSE Corp S.r.l. 39
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KNOW MORE ABOUT

40. www.else-corp.com
Thank You!
Andrey Golub, Co - Founder & C.E.O.
a.golub@else-corp.it
© 2016 ELSE Corp S.r.l. 40

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© 2016 ELSE Corp S.r.l. 41
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