ELSE Corp participated at the 3rd edition of the “Start-Up Day”: FASHION TECH on the 9th of November, held in ACIN Milan. In-Store Experience: the store is moving towards the showroom, reducing physical inventory and adding valuable services and emotional experiences, enabled by innovative touchpoints. ELSE Corp - a Virtual Retail Company is glad to invite you to the event organized by ACIN where the company will present its innovative Virtual Retail platform for the footwear industry, that will change the rules of Fashion Retail. more info: http://www.else-corp.com/startup-day-acin

1. A Cloud SaaS Platform for Mass Customization and Cloud Manufacturing
(Industrial Made to Order)
A B2B Platform & Service Provider
www.else-corp.com
Andrey Golub
andrey@else-corp.it
Founder & CEO
© 2017 ELSE Corp S.r.l. 1

2. © 2017 ELSE Corp S.r.l. 2
Customization & Personalization in DTC

3. Partial Change
Extra
Decor
Basic
Base Model
© 2017 ELSE Corp S.r.l. 3
From Product Customization to On-Demand Manufacturing

4. © 2017 ELSE Corp S.r.l. 4
Each Virtual Capsule collection is comprised of a selection of items that follow the
theme or mood of the collection. Each product within the v.c.c. is made up of
elements, and each element has it’s own set of possible configurations.
Virtual Collections: 3D Fashion, Product Personalization, Made to Measure

5. © 2017 ELSE Corp S.r.l. 5
Physical point of sale where the end user
can tangibly experience the brand’s
configuration process
The ideal In-store Virtual Retail Corner
of a brand comprises of five core
elements - essential to the deployment
of the E.L.S.E. Virtual Retail platform &
experience in a physical retail space.
SALES ASSISTANT TABLET APP
PHYSICAL SAMPLES
VIRTUAL 3D PRODUCT
CONFIGURATOR
VIRTUAL STYLE CATALOGUE
3D FOOT SCANNER HARDWARE &
RELATED APP
Virtual Retail Corner: Footwear Boutiques & Department Stores

6. © 2017 ELSE Corp S.r.l. 6
Virtual Product Configurator, In Store & Web

7. © 2017 ELSE Corp S.r.l. 7
A Working Model for Footwear - Launch in Q3 2017

8. Web & App 3D Configurator VR 3D Configurator
AR 3D Configurator HoloLens 3D Configurator
© 2017 ELSE Corp S.r.l. 8
Next Step: VRxVR

9. © 2017 ELSE Corp S.r.l. 9
Virtual Retail Real Time DASHBOARD