ELSE Corp, a Virtual Retail company, in occasion of Wedding Conference in Como (http://wedconferenceit.com/), was presenting for the first time to a restricted B2B auditory its brand new B2B2C project "Wedding Chic", part of the MTM Club initiative (http://www.else-corp.com/mtm-club), powered by E.L.S.E.

1. ELSE Corp, Milan/ ItalyOctober 30, 2016 | Lake Como
Personalisation, as a new macro
trend in the Wedding Fashion SPEAKER
Alina Shagiakhmetova
Brand Manager - MTM
Club & Wedding Chic
1

2. 2© 2016 ELSE Corp S.r.l.
Fashion, The Origins

3. Fashion- Then & Now
3© 2016 ELSE Corp S.r.l.
Назад, в будущее моды

4. MEASURES
4© 2016 ELSE Corp S.r.l.
Then & Now
3D Scanner

5. MTM &
SHOE LAST
Then & Now
5© 2016 ELSE Corp S.r.l.

6. BESPOKE
6© 2016 ELSE Corp S.r.l.
Then & Now

7. 3D Printed
Fashion
7© 2016 ELSE Corp S.r.l.
Then & Now

8. 8© 2016 ELSE Corp S.r.l.
Then & Now

9. Personalisation & Wedding Fashion
9© 2016 ELSE Corp S.r.l.

10. Customization in Numbers
10© 2016 ELSE Corp S.r.l.
45% - готовы ждать,
ради персонализованного товара
(Deloitte, 2015)
+20%- клиенты готовы платить больше
за персонализированные товары
(Deloitte, 2015)
45% - уже персонализируют
(Forrester, 2015)
25% - появляются новые клиенты
исключительно из-за персонализации
(Deloitte, 2015)
45% - already spend money on
personalization
(Forrester, 2015)
25% - are willing to pay a
premium price
(Deloitte, 2015)
45% - are comfortable waiting
longer to get a personalized product
(Deloitte, 2015)
+20% - is the amount that customers are
willing to pay for a premium product
(Deloitte, 2015)

11. 11© 2016 ELSE Corp S.r.l.
Product Customisation

12. 12© 2016 ELSE Corp S.r.l.
Product Customisation

13. 13© 2016 ELSE Corp S.r.l.
Product Customisation

14. 14© 2016 ELSE Corp S.r.l.
Product Personalization

15. 15© 2016 ELSE Corp S.r.l.
Product Customisation

16. 16© 2016 ELSE Corp S.r.l.
ELSE Corp- a Virtual Retail Company

17. ELSE Corp - a Virtual Retail Company
17© 2016 ELSE Corp S.r.l.
- First Mover & Game Changer
since 2014
- Full Service Provider for
Virtual Retail Industry
- Modern SaaS platform,
designed by top industry
experts and built by leading
technological teams.

18. E.L.S.E. - Global Media Resonance
18© 2016 ELSE Corp S.r.l.
6 - 8 MONTHS 12 MONTHS
4TH Round TBD
Infinite Scalability
(15m€)

19. Each Virtual Capsule collection is comprised of a selection of items that follow
the theme or mood of the collection. Each product within the v.c.c. is made up
of elements, and each element has it’s own set of possible configurations.
Basic Product Customisation Logic
19© 2016 ELSE Corp S.r.l.

20. Brand Input for V-Retail: A Virtual Shoe Collection
20© 2016 ELSE Corp S.r.l.

21. 21© 2016 ELSE Corp S.r.l.
Levels of Personalisation for Manufacturing
Partial Change
Extra
Decor
Basic
Base Model

22. How it Works: A 3D Foot Scanning Experience
22© 2016 ELSE Corp S.r.l.

23. How it Works: Customer View
23© 2016 ELSE Corp S.r.l.

24. Wedding Chic
24© 2016 ELSE Corp S.r.l.

25. 25© 2016 ELSE Corp S.r.l.
What is it?
A MARRIAGE BETWEEN
FASHION & TECHNOLOGY

26. Elegant Shoes - Wedding Chic, Woman
26© 2016 ELSE Corp S.r.l.

27. 27© 2016 ELSE Corp S.r.l.
Wedding Chic- Woman

28. The Future: Technology for Customer Experience
28© 2016 ELSE Corp S.r.l.

29. Mobile Controller Main Application
Controller Configurator
T h e B o u t i q u e
serves as a sort of
‘homepage’ from
where all other
‘ s c r e e n s ’ a n d
applications are
accessed.
ELSE VR Application: A 3D Virtual Boutique
29© 2016 ELSE Corp S.r.l.

30. Elegant & Gala Man - Wedding Chic, Man
30© 2016 ELSE Corp S.r.l.

31. 31© 2016 ELSE Corp S.r.l.
Wedding Chic- Man

32. 3D Fashion Simulation
32© 2016 ELSE Corp S.r.l.

33. Man Gala - work in progress
33© 2016 ELSE Corp S.r.l.

34. 34© 2016 ELSE Corp S.r.l.
www.else-corp.com
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