The Winning Workplace is about how we work within Whirlpool. It is how we empower, enable and inspire our people with the best culture, environment and tools to deliver results beyond expectations for consumers and Whirlpool. Success factors: provide a collaborative, transparent workplace where we can operate with speed and work the way we live transform the way we work.

3. WINNING WORKPLACE
The Winning Workplace is about how
we work within Whirlpool. It is how
we empower, enable and inspire our
people with the best culture,
environment and tools to deliver
results beyond expectations for
consumers and Whirlpool.
Success factors:
❏ provide a collaborative,
transparent workplace where we
can operate with speed and work
the way we live
❏ transform the way we work
WHIRLPOOL CORPORATION - CONFIDENTIAL
2

4. WINNING WORKPLACE
The 3 pillars of Winning Workplace:
1) Environment, where we work
WC@fè, Google Areas, WChannel, Health&Works spaces
2) Culture, how we work
Established new communication tools, Training supporting the
change,
The Digital School, Celebrating
3) Winning Tools, Collaborative technologies and processes
Hangout, Sites, Playbook
WHIRLPOOL CORPORATION - CONFIDENTIAL

5. WINNING WORKPLACE - The Environment
WHIRLPOOL CORPORATION - CONFIDENTIAL

6. WINNING WORKPLACE
The 3 pillars of Winning Workplace:
1) Environment, where we work
WC@fè, Google Areas, WChannel, Healt&Works spaces
2) Culture, how we work
Established new communication tools, Training supporting the
change,
The Digital School, Celebrating success
3) Winning Tools, Collaborative technologies and processes
Hangout, Sites, Playbook
WHIRLPOOL CORPORATION - CONFIDENTIAL

7. WINNING WORKPLACE - The Culture
Whirlpool EMEA - 10.10.2013, We have gone Google!
WHIRLPOOL CORPORATION - CONFIDENTIAL

8. WINNING WORKPLACE - Training
Creating Google Guides
Google Guides Email
From: David Briskman - CIO, Kathy Nelson - VP HR
To: Google Guides
Subject: Welcome to the Winning Workplace Google Guides Program
Dear Google Guides,
We are proud to let you know you have been nominated as a Google Guide by your Functional head. Thanks in advance for being part of the Winning Workplace
initiative. Your participation and enthusiasm are critical in creating a successful Google launch for EMEA.
One part of developing a Winning Workplace means having winning tools that allow us to work more effectively, efficiently, and collaboratively. The new suite of
Google tools is much more than a replacement for email and calendar. These tools will fundamentally change the way we work, and help us play to win and lead with
speed by allowing us to more easily be One Whirlpool. Google brings the speed and convenience of the everyday internet into our offices. We can work the way we
live.
You were chosen because you have demonstrated the skills and passion needed to become a Google Guide and a dedication to Whirlpool Corporation’s core values of
respect, teamwork, diversity with inclusion, integrity and spirit of winning.
As a Google Guide, you will have the opportunity to support your colleagues from all EMEA to explore the possibilities Google Apps offers. This is your chance to
discover new ways of working that will make a difference to you, your teams, your global peers and ultimately, Whirlpool as a whole. You will become an expert
resource for the most effective ways to use the Google tools.
We are eager to give you the tools and resources that will need to help you be successful as a Google Guide. Additional information with specific details will follow
very soon.
Congratulations on being nominated for this honor and becoming a critical member of the Google Team, a proud member of the team who will help us achieve our
ELA objective of an engagement score of '80'.
Sincerely,
WHIRLPOOL CORPORATION - CONFIDENTIAL

9. GOOGLE GUIDES - COMMITMENT
Specially picked or sometimes self-selected users who will serve as
ambassadors, educators to help the masses transition.
Examples of the role:
● Use the documentation and training resources to log in to
their Google Apps accounts and set up their accounts.
● Provide feedback on the resources and migration process
so we can improve them before we migrate the other team
members.
● Use the new services and spend some time learning about
the various features and options.
● Assist other team members to get up and running on
Google Apps as we migrate them to the new services. We'll
provide Google Guides with "Google Gear" (t-shirts, mugs,
stickers, etc.) to help your other team members identify
them.

10. GOOGLE GUIDES COMMITMENT
Google Guides names
This list has been already validated with HR - Steering committee to endorse commitment

11. GOING GOOGLE: Statistics
✓ 6.400 Users Live in Google (including consultants)
✓ Employees Trained: 2.249 (*639 booked for upcoming sessions)
✓ Training Sessions: 115 in-classroom / 72 webinars
✓ Training Participation: 64%
✓ Training Satisfaction: 96%
WHIRLPOOL CORPORATION - CONFIDENTIAL

12. WINNING WORKPLACE - Communication
The Winning Workplace Newsletters are a vehicle for sharing important messages about the Google platform, new features, key information, tips and tricks and of course
related processes. Employees are also encouraged to share what they feel important and their ideas through Google forms here. We also collect success stories to be
shared across the organization.
WHIRLPOOL CORPORATION - CONFIDENTIAL
Luis Fernando
Flores Trejo
NAR Regional
Manager
Corporate
Security
Success Story #17: Mexico Corp. Security Portal
“People are not aware that we have a Corporate Security Portal in SharePoint, or
just don´t use it at all. We don't have a systematic way of reporting—everything
comes via email or phone. We needed a new and easy way to communicate with
the employees, let them know who we are, what we do, and how can we support
them. We needed a new site!!!
I created a Corporate Security Portal for Mexico on Google Sites. This site will
give the employees the opportunity to find emergency contact information, all
kinds of security recommendations, submit incident reports, request security
services, Drivers, ID badges, etc.
The Site is 95% completed, and I´m also working on 2 other Sites: Global
Corporate Security and Corporate Security Global Operations sites.”
Mario Sala
EMEA GIS
Success Story #18: EMEA Plant Maintenance documentation
“In the manufacturing area there is in each location a Maintenance team that has
a lot of documentation, electric drawings, operational procedures, picture,
photos, and videos that are stored on different PCs on local servers. Usage of
these documents is quite difficult and sharing of them is almost impossible. I
requested to create a special Google account for the Plant Maintenance team:
emea_plant_maintenance@whirlpool.com.
Using Google Drive space, it is possible to store and share all kinds of document
across the EMEA factories. With smartphones/tablets, it is possible for the
Maintenance team to access documentation (MSOP) close to the equipment in
the factory area, maintain emergencies, and share experiences.”

13. WINNING WORKPLACE - Training
Form cross-functional Playbook
team(s) to identify the best
opportunities Change Management to to improve Transform How collaboration, Work Gets Done
transparency,
and speed -- and to work the way we live.
Form cross-functional team(s) to identify the best opportunities to improve
collaboration, transparency, and speed -- and to work the way we live.
Goals 1) Accelerate each organization's transformation to Winning Workplace objectives.
2) Identify Winning Workplace best practices and add them to the “Playbook” to accelerate enterprise
transition to Google.
Deliverables 1) Recommendation of specific best practices and new processes to increase collaboration, transparency,
and speed to enable business priorities.
2) Outline of the team’s approach captured in Playbook for reapplication by other business colleagues faced
with similar challenges.
Additional
Benefits
1) Documents current and future state of how work gets done, providing a way to measure progress and
gauge results.
2) Engages our most innovative team members to drive change at an operational, grassroots level.
3) Creates leadership and visibility opportunities for future leadership pipeline.
WHIRLPOOL CORPORATION - CONFIDENTIAL

14. WINNING WORKPLACE - Tools & Timeline
Phase 1
August September October November December
Phase 2 * Start date based on
Notes
Retirement and
Technology
Going Google! 30,000+ people migrated and trained (with no business disruption!) in <90 days
WHIRLPOOL CORPORATION ▪ CONFIDENTIAL
Mail, Quickplace, Sametime (DEC 19)
Google green light.
Playbook Immersion Days
Support and Steady State
Hangouts (6 weeks)
Notes Applications (2015+)
iOS Security Update (MDM)
Adoption and
Transformation
Newsletters
Transformation Website
Automated KPI Dashboard and Reporting
Training and Adoption Help
Business Demand and Development Opportunities

15. WINNING WORKPLACE - only the beginning...
WHIRLPOOL CORPORATION - CONFIDENTIAL 5

16. WINNING WORKPLACE
The 3 pillars of Winning Workplace:
1) Environment, where we work
WC@fè, Google Areas, WChannel, Health&Works spaces
2) Culture, how we work
Established new communication tools, Training supporting the
change,
The Digital School, Celebrating
3) Winning Tools, Collaborative technologies and processes
Hangout, Sites etc.
WHIRLPOOL CORPORATION - CONFIDENTIAL

17. WHAT WE LEARNED
▪Be Bold, Take Risks….Speed Counts
▪Business Partnership, Not just Sponsorship
▪Network, Bandwidth, Network, Bandwidth
▪Pick a good Partner
▪Train and Push
▪Focus on Mobility
▪Communication is Key
▪Global and Regional
▪Do Not Be Afraid
▪Be Positive, It will Prevail
WHIRLPOOL CORPORATION - CONFIDENTIAL
■

18. WINNING WORKPLACE - Get everyone ready with the Digital School
WHIRLPOOL CORPORATION - CONFIDENTIAL

19. DIGITAL SCHOOL: STARTING FROM WU CURRICULA
ARCHITECTURE
WHIRLPOOL CORPORATION ▪ CONFIDENTIAL
■

20. DIGITAL SCHOOL: THROUGH A STRUCTURED PROCESS
DEFINING A DIGITAL COMPETENCY FRAMEWORK
WHIRLPOOL CORPORATION ▪ CONFIDENTIAL
Step 1
Interviews run with
Subject Matter Experts at
Central, country levels and
external to the company
18 February 2014 ■
Step 4
(All)
Finalize PDA,
Implementation plan
& embedment
Step 2
(Business Team)
Define behavioral anchors
&
proficiency levels by role
Step 3
(Business team)
Match proficiency levels to the
jobs – all competencies

21. WHIRLPOOL CORPORATION ▪ CONFIDENTIAL
■
DIGITAL SCHOOL: THE COMPETENCE DEFINITION
General Definition Basic “Understands” Proficient “Applies” Master “Teaches”
SOCIAL NETWORK
· Leveraging the understanding about how to use Social online
tools, to significantly improve everyone personal business
performances
· Understanding how to influence ‘traditional off line customers’
and ‘online user’ through online media.
· Be confident with the main Social Media & Network environment
for personal use (FB, Linkedin, Twitter,)
· Social & Web knowledge is the result of the day to day lessons
learned: improve the capabilities to learn about the day to day
activity
WEB MARKETING
· Understanding the new online user buying paradigm and the
online customer’s behaviors & trends.
· Being able to implement online and real time relevant solutions, to
maximize business results.
· Develop the concept of ‘Online Lifetime Customer Value’, ‘Online
Customer Relationship Management’, ‘Online Customer
experience’ and the effects on the ‘online reputation’ generated by
User Generated Content.
· Understanding the Social & Web Marketing KPI applied on
everyday business activities.
· Be confident with the main Web Marketing Disciplines (Adwords,
Article Marketing, Banner Advertising, Blog Management,
Campaign Budget Management, Customer Database Building,
Community Management, Direct Email Marketing, e-commerce,
Email Marketing Automation, e-Survey, Forum Management,
Keyword Advertising, Mobile Web Marketing, Pay Per Performance,
Reputation Management, SEM, SEO, Social Network Marketing,
Social Network Security Management, Web Analytics Analysis ,
Web Business Intelligence, Web Copywriting , Web Graphics , Web
Graphics Designer , Web Lead Generation, Web Return of
Investment & KPI , Web Usability Optimization,)
-Understand how e-commrce is trasfroming our business
·I have a clear idea about the wide spectrum
of the Social Network virtual ecosystem.
·I know how to use social network online
application (FB, Linkedin, Twitter, …)
·I understand what is a Social Network and the
main Social interaction dynamics of an online
community.
·I have a good understanding of online users
behavior (consumers; customers vs. potential
customers)
·I have a good understanding about the UGC
(User Generated Content) about the Company
and the value of my personal online
reputation.
·I have a clear idea about the wide spectrum
of the Web Marketing virtual ecosystem.
·I have a clear idea who is my direct Online
Company Mentor on Social Network & Web
Marketing topic, and I have a continuous
learning path scheduled
·I understand the different type of access to
the online world (Devices, Operative Systems,
mobile, …)
·I gain the attitude to transfer my personal
“digital consumer experience” into a company
online innovation.
- I understand how e-commerce is
transforming our business
-
-I have a deep understanding of the different Social Network and online key
drivers.
-I’m an active listener on the key Social Network Specialized Groups, dealing
on the business field required by company role.
-- I know how my business results can be improved by limplementing the
appropirate Social Network disciplines
-I know new technologies, online trends, next waves and virtual
communication tools, I know how to use them to engage online users, grow
our business and enhance our brand experience.
-I have the knowledge to self update on new technologies, online trends,
next wave and virtual communication tools.
-I have a deep understanding of the different Web Marketing Disciplines and
online key drivers.
-I have a reasonable understanding of online technical tools
- I know how my business results can be improved by limplementing the
appropirate Web Marketing Disciplines: Adwords, Article Marketing, Banner
Advertising, Blog Management, Campaign Budget Management, Customer
Database Building, Community Management, Direct Email Marketing, e-commerce,
Email Marketing Automation, e-Survey, Forum Management,
Keyword Advertising, Mobile Web Marketing, Pay Per Performance,
Reputation Management, Search Engine Marketing, Search Engine
Optimization, Social Network Marketing, Social Network Security
Management, Web Analytics Analysis , Web Business Intelligence, Web
Copywriting , Web Graphics , Web Graphics Designer , Web Lead Generation,
Web Return of Investment & KPI , Web Usability Optimization.
-- I know how my business results can be improved by limplementing the
appropirate Social Network disciplines
- I know how to create online digital assets, I constantly improve the attitude
to distribute online and to maintain these assets.
- I am able to select, brief and manage agencies that are the most suitable for
each activity.
-I’m internally recognized as a mentor/coach about
Social Network business topics.
-I’m externally recognized as a reliable and valuable
‘Success Story Speaker’ on Social Network matters
applied to Whirlpool business.
-I’m able to drive and influence colleagues and
suppliers on my personal business area of influence,
about Social Network topics.
-I’m able to design, propose and argument a Social
Network strategic plan to develop and sustain my
business area.
-I’m internally recognized as a mentor/coach about
online, Web Marketing
-I’m externally recognized as a reliable and valuable
‘Success Story Speaker’ on Web Marketing matters
applied to Whirlpool business.
-I’m able to drive and influence colleagues and
suppliers on my personal business area of influence,
about Web Marketing topics.
-I’m able to design, propose and argument a Web
Marketing strategic plan to develop and sustain my
business area.
-I use my deep online knowledge to develop strategies
in the virtual world.
-I can envision the positioning of our online strategy
and connect it with the overall company strategy.

22. With 10,000 employees, marketing in more than 32 countries in Europe, Middle East and Africa, and manufacturing sites in seven countries, Whirlpool EMEA is
a wholly owned subsidiary of Whirlpool Corporation, The world’s leading manufacturer and marketer of major home appliances.
Whirlpool Europe, Middle East & Africa manufactures, markets and distributes home appliances under a suite of compelling, consumer preferred brands led by
Whirlpool, Bauknecht and KitchenAid and it is headquartered in Comerio (VA), Italy.
www.facebook.com/WhirlpoolEMEA
https://www.linkedin.com/company/whirlpool-emea
www.whirlpoolcareers.com
http://www.slideshare.net/EMEAHQ
www.whirlpool.eu
Roberta Vanetti - Corporate Communication Manager and Social Media Lead., Whirlpool EMEA