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ESCP Europe Business School 
European Identity, Global Perspective 
Connecting 
Ideas, 
Start-ups and 
Funds 
to Innovate 
#ClubExec
2
Go lean! 
• EXECUTING 
BUSINESS PLANS 
• OPERATING IN 
STEALTH MODE 
• RELEASING FULLY 
FUNCTIONAL 
PROTOTYPES 
• TESTING 
HYPOTHESIS 
• GATHERING EARLY 
AND FREQUENT 
CUSTOMER FEEDBACK 
• SHOWING “MINIMUM 
VIABLE PRODUCT”
Academic research shows that…
Why Corporate V.C. funds? 
• Eli Lilly 
• Google 
• BMW 
• Facebook 
• Apple (iFund) 
• And even …..The CIA! (In-Q-Tel look at 
iqt.org)
The process of adoption of technology is accelterating 
Google Confidential and Proprietary 7 
38 year 
13 years 
4 years 
3 year 
80 days 
How long these devices 
have achieved 
50 million users 
in the world?
Google Confidential and Proprietary 8 
Google Story
Google Confidential and Proprietary 9 
Our Go 
Our goal is to develop services that significantly improve the lives of as 
many people as possible. In pursuing this goal we may do things that 
we believe have a positive impact on the world, even if in the near term 
financial returns are not obvious.
Google Confidential and Proprietary 10 
Google – DNA-ReCAPTCHA project
Google Confidential and Proprietary 11 
Google - Project Loon
Google Confidential and Proprietary 12 
Google - Project Loon
Google Confidential and Proprietary 13 
Google - Self Driving Car
Google & Nest 
save energy and life has never been so easy 
Google Confidential and Proprietary 14
Google Confidential and Proprietary 15 
Google – SKYBOX imaging
Google Confidential and Proprietary 16 
Our Go 
Change the world , change the perspective 
…… maybe with a new pair of glasses
Thank you! 
Google Confidential and Proprietary 17
A unique business incubator 
and accelerator based in Turin 
with strong International presence 
iStarter is a business incubator and accelerator that 
provides extensive mentorship and advice to start-ups 
through a highly diversified network of young 
professionals and senior advisors. 
We foster innovation-driven business ideas that are 
originated by entrepreneurs, managers and 
researchers. 
11
Partners 
Letizia 
Zingoni 
Policy Sonar 
Gary 
Gasbarri 
CNH 
Ilaria 
De Dominicis 
BCG 
Gianfranco 
Gianfrate 
Harvard Univ. 
John 
Benda 
Deutsche Bank 
Laura 
Mosca 
Kairos 
Isabella 
Stanca 
Booz&Co 
Jacopo 
Visetti 
Aither CO2 
Giorgio 
Plano 
Sorgenia 
Guido 
Garelli 
Grande Stevens 
Andrea 
Roggero 
Piaggio 
Carlo 
Gozzellino 
Deutsche Bank 
Andrea 
Rigoni 
Poste Italiane 
Alberto 
Anglesio 
KPMG 
Alfredo 
Orlandi 
Ernst&Young 
Andrea 
Faldella 
General Electric 
Alessandro 
Casablanca 
BCG 
Alessandro 
Rapali 
Ferrero 
Alberto 
Riva 
Avio 
Andrea 
Lanuzza 
Veolia 
Simone 
Bocchi 
Porsche 
Simone 
Cimminelli 
SIS 
Valentina Dolfi 
Agostini 
AW 
Simone 
Zacchi 
CVC 
Valentina 
Salari 
Vitale & Associati 
Vincenzo 
Iozzo 
Trail of Bits 
Stefano 
Bison 
Generali 
Stefano 
Campana 
KPMG 
Matteo 
Marengo 
E.ON 
Luca 
Mezzo 
Safran 
Luca 
Barone 
Sator Group 
Marco 
Tantardini 
Keck Institute 
Mario 
Ganau 
Osp. Trieste 
Marco 
Campana 
Pick1 
Marco 
Gelmi 
Barclays 
Luca 
Colombo 
Facebook 
Luca Giovannini 
Trelleborg 
Marino 
Giocondi 
Valmano.de 
Gabriele 
Perris 
Magnetto 
Gruppo CLN 
Emanuele 
Cosimelli 
SEA 
Carlo Rossi 
Chauvenet 
Studio Rossi 
Chauvenet 
Federico 
Pomi 
Tonight.eu 
Francesco 
Galietti 
Policy Sonar 
Ermanno Gnutti 
Trafilerie Carlo 
Gnutti 
Fabio 
Pasquale 
RBS 
Diego 
Valiante 
CEPS 
Edoardo Calia 
Politecnico di 
Torino 
Claudio 
Bonci 
ByS Milano 
Matthew 
Holt 
Booz&Co 
Nicola 
Garelli 
BCG 
Mattia 
Pontacolone 
Coolshop 
Samuele 
Marello 
UBS 
Sergio 
Negri 
IE Univesity 
Nicola Gatto 
Ministero della 
Difesa 
Riccardo 
Ruscalla 
Gruppo Ruscalla 
Michele 
Padovani 
iStarter 
Mirko Betti 
University of 
Alberta 
Riccardo 
Conta 
DentalPro
3D Model: 3 teams working 
together to help startups development 
Vertical Support 
 Strategy and Action Plan 
 Validate and develop the technology (IP) 
 Build/refine prototype/product 
 Team support & development 
 Networking 
 Evangelization 
iStarter Partners 
Data Gathering, Challenge and 
Business Model 
Business Plan 
Pitch 
Demo Day preparation 
Management Team Horizontal Support 
1 
2 
3 
4 
Transversal Support 
Advisory Board 
 International contacts 
 Business introduction 
 Bridge with regulators 
 Specific industry expertise
Based on a purely success 
fee model 
Main activities performed in each incubation round 
• Call for ideas 
• Ideas collection 
and selection 
• Ideas validation and 
business model 
evaluation 
• Assessment of potential 
• Start-up school 
• Idea mock-up support 
• Business plan 
preparation 
• Sale of ideas to investors 
• Combination of founders 
to create new oportunities 
• Outplacement of 
founders, with an head-hunting 
model 
(partnership) 
Outplacement 
Idea 
development 
Acquisition of 
an equity 
option 
Selection 
Ideas collection 
• Aquisition of an equity 
option (5-10%) 
1 
2 
3 
4 
5
MAKER – SOCIAL PHOTOS 
ADVANCED NEGOTIATION 
MAKER – BIOART 
BRIDGE TO INVESTORS 
HEALTHCARE – DNA 
BRIDGE TO INVESTORS 
ADULT COUPONING 
BRIDGE TO INVESTORS 
E-COMMERCE – ART&PAPER 
BRIDGE TO INVESTORS 
MAKER – FOOD SOLUTION 
INCUBATION IN PROGRESS 
SOFTWARE – AUGMENTED REALITY 
INCUBATION IN PROGRESS 
E-COMMERCE – FASHION RENTING 
INCUBATION IN PROGRESS 
SOCIAL – PLANNING 
INCUBATION IN PROGRESS 
E-COMMERCE – FOOD&BEV. 
FINANCED 
SOCIAL NET - SPORTS 
ADVANCED NEGOTIATION 
AEROSPACE – DRONES 
INCUBATION SUSPENDED 
iStarter Startups Portfolio
FUNDS 
IN START-UP 
FRAMEWOR 
K
PRIVATE 
EQUITY 
FIRM BASED 
expansion 
capital 
TURIN 
venture capital 
START-UP 
EXPERIENCE!
MY 
#1E XPERIENCE: 
innovati 
on even 
in 
«unusual 
» sector 
#2 
back to 
basic! 
XP►NEEDS 
►IDEA
FUNDS 
IN START-UP 
FRAMEWOR 
K
PUBBLIC 
SECTOR 
CORPORAT 
E VENTURE 
Start-ups 
Framework 
INCUBATOR 
S & 
ACCELERAT 
ORS 
VC & BUSINESS 
ANGELS
European Framework 
135 
MILLION 
3,2 
BILLION Italian 
Framework
USA 
24,33 
BILLION
PUBBLIC 
SECTOR 
CORPORAT 
E VENTURE 
Italian 
Framework 
INCUBATOR 
S & 
ACCELERAT 
ORS 
VC & BUSINESS 
ANGELS
REGIONAL 
coordination & 
support 
CENTRAL 
rules of the 
game!
#ILSOLE24ORE, 29 MAY 
2014 
CASSA DEPOSITI 
PRESTITI 
LAUCHES A 200 
MILLION € 
VENTURE 
CAPITAL
PUBBLIC 
SECTOR 
CORPORAT 
E VENTURE 
Italian 
Framework 
INCUBATOR 
S & 
ACCELERAT 
ORS 
VC & BUSINESS 
ANGELS
Italian Industry 
(see (seed/early stage) (seed/early) 
d) 
(seed/early stage) 
(seed) 
(early stage) 
(seed/incubator) 
(seed/incubator) (seed/incubator) 
(seed/incubator) 
(seed/early) 
(seed) 
(seed/angel network) 
(early stage) 
(Italian Business Angel Network) 
(seed/ early 
stage) 
(seed/ early) 
(early) 
(early 
stage)
Strong regional 
network 
(seed/early) 
#ILSOLE24OR 
E, 29 MAY 
2014 
(seed/ early) 
(seed/early stage)
> 77 business 
angels 
#STARTUPPER, 9 JUNE 
2014 
More than 0,5 million 
raised for Indabox & 
Svinando with «Club 
degli investitori» 
investmen 
t
Italian Industry 
(see (seed/early stage) (seed/early) 
d) 
(seed/early stage) 
(seed) 
(early stage) 
(seed/incubator) 
(seed/incubator) (seed/incubator) 
(seed/incubator) 
(seed/early) 
(seed) 
(seed/angel network) 
(early stage) 
(Italian Business Angel Network) 
(seed/ early 
stage) 
(seed/ early) 
(early) 
(early 
stage)
MY EXPERIENCE, RISING 
MONEY … 
IDEA VC 
START-UP 
Italian Industry 
BUT WHO DRIVES?
#1 don’t 
forget to 
due 
diligence 
of your 
VC! 
MONEY 
NETWORK 
KNOW-HOW ?? 
MENTORING ??
#2 how 
much 
does it 
risk your 
VC? 
CARRY 
MANAGEMENT 
FEE 
?? 
#3 bigger 
is better?
#4 don’t 
forget to 
use the 
entire 
arena! 
VENTURE 
CAPITAL 
BUSINESS 
ANGELS 
CROWFOUNDER 
S
#5 VC 
are 
innovator 
s? 
Entrepreneurs 
are 
innovators! 
DRIVE 
YOUR CAR !
THANK YOU! 
Dott. Claudio Rovere 
www.hin 
d.it
@ New trends
• Angels provide more funding to start ups than V.C. 
Innovation is coming from outside the industry 
• Young Italians: Buspreneurs 
• Crowdsourcing: ex Starbucks (Idea.com), Dell 
(ideastorm.com) 
• Crowdfunding ( Kickstarter.com , Indiegogo.com) 
• Italian crowdfunding: starsup.it cleared by 
CONSOB. Example given: face4job.com 
• Debt funds: minibonds
Nasce nel 2010 tra San Francisco e Austin, 
TX. A oggi è arrivato in 21 paesi 
Cos’è? Ideare, costruire, lanciare in 72 ore una startup su un Bus 
in movimento a 100 km/h verso l’obiettivo.
Dal 2010 riunisce su un bus talenti del 
coding, del marketing e del design 
Amsterdam 
Berlino 
Londra 
Parigi 
Madrid Roma 
Vienna 
Nel 2013 
StartupBus è 
partito da 6 paesi 
per arrivare nel 
cuore del 
continente: 
StartupBus 
unisce l’Europa
StartupBus Italia ha così dato alla luce 4 
startup
A new idea by 
KKR and 
Nasdaq…
H-CAMP FALL 2014 
immersive acceleration program: 
mentoring, networking, lectures 
+50k€ 3 MONTHS 
in services 
© H-FARM 2014 | All Rights Reserved 
UP TO 15K€ SEED 
in cash 
H-FARM 
APPLY NOW 
f6s.com/h-campfall2014 or learn more www.h-farmventures.com/h-camp 
Any Questions: hcamp@h-farmventures.com
These Companies were Italian!
Live the human 
experience! 
twitter.com/ESCPeurope 
youtube.com/ESCPeurope 
facebook.com/escpeurope 
linkedin.com/company/308907 
58

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ESCP Europe Club Executive Event

  • 1. ESCP Europe Business School European Identity, Global Perspective Connecting Ideas, Start-ups and Funds to Innovate #ClubExec
  • 2. 2
  • 3. Go lean! • EXECUTING BUSINESS PLANS • OPERATING IN STEALTH MODE • RELEASING FULLY FUNCTIONAL PROTOTYPES • TESTING HYPOTHESIS • GATHERING EARLY AND FREQUENT CUSTOMER FEEDBACK • SHOWING “MINIMUM VIABLE PRODUCT”
  • 5. Why Corporate V.C. funds? • Eli Lilly • Google • BMW • Facebook • Apple (iFund) • And even …..The CIA! (In-Q-Tel look at iqt.org)
  • 6.
  • 7. The process of adoption of technology is accelterating Google Confidential and Proprietary 7 38 year 13 years 4 years 3 year 80 days How long these devices have achieved 50 million users in the world?
  • 8. Google Confidential and Proprietary 8 Google Story
  • 9. Google Confidential and Proprietary 9 Our Go Our goal is to develop services that significantly improve the lives of as many people as possible. In pursuing this goal we may do things that we believe have a positive impact on the world, even if in the near term financial returns are not obvious.
  • 10. Google Confidential and Proprietary 10 Google – DNA-ReCAPTCHA project
  • 11. Google Confidential and Proprietary 11 Google - Project Loon
  • 12. Google Confidential and Proprietary 12 Google - Project Loon
  • 13. Google Confidential and Proprietary 13 Google - Self Driving Car
  • 14. Google & Nest save energy and life has never been so easy Google Confidential and Proprietary 14
  • 15. Google Confidential and Proprietary 15 Google – SKYBOX imaging
  • 16. Google Confidential and Proprietary 16 Our Go Change the world , change the perspective …… maybe with a new pair of glasses
  • 17. Thank you! Google Confidential and Proprietary 17
  • 18.
  • 19.
  • 20.
  • 21. A unique business incubator and accelerator based in Turin with strong International presence iStarter is a business incubator and accelerator that provides extensive mentorship and advice to start-ups through a highly diversified network of young professionals and senior advisors. We foster innovation-driven business ideas that are originated by entrepreneurs, managers and researchers. 11
  • 22. Partners Letizia Zingoni Policy Sonar Gary Gasbarri CNH Ilaria De Dominicis BCG Gianfranco Gianfrate Harvard Univ. John Benda Deutsche Bank Laura Mosca Kairos Isabella Stanca Booz&Co Jacopo Visetti Aither CO2 Giorgio Plano Sorgenia Guido Garelli Grande Stevens Andrea Roggero Piaggio Carlo Gozzellino Deutsche Bank Andrea Rigoni Poste Italiane Alberto Anglesio KPMG Alfredo Orlandi Ernst&Young Andrea Faldella General Electric Alessandro Casablanca BCG Alessandro Rapali Ferrero Alberto Riva Avio Andrea Lanuzza Veolia Simone Bocchi Porsche Simone Cimminelli SIS Valentina Dolfi Agostini AW Simone Zacchi CVC Valentina Salari Vitale & Associati Vincenzo Iozzo Trail of Bits Stefano Bison Generali Stefano Campana KPMG Matteo Marengo E.ON Luca Mezzo Safran Luca Barone Sator Group Marco Tantardini Keck Institute Mario Ganau Osp. Trieste Marco Campana Pick1 Marco Gelmi Barclays Luca Colombo Facebook Luca Giovannini Trelleborg Marino Giocondi Valmano.de Gabriele Perris Magnetto Gruppo CLN Emanuele Cosimelli SEA Carlo Rossi Chauvenet Studio Rossi Chauvenet Federico Pomi Tonight.eu Francesco Galietti Policy Sonar Ermanno Gnutti Trafilerie Carlo Gnutti Fabio Pasquale RBS Diego Valiante CEPS Edoardo Calia Politecnico di Torino Claudio Bonci ByS Milano Matthew Holt Booz&Co Nicola Garelli BCG Mattia Pontacolone Coolshop Samuele Marello UBS Sergio Negri IE Univesity Nicola Gatto Ministero della Difesa Riccardo Ruscalla Gruppo Ruscalla Michele Padovani iStarter Mirko Betti University of Alberta Riccardo Conta DentalPro
  • 23. 3D Model: 3 teams working together to help startups development Vertical Support  Strategy and Action Plan  Validate and develop the technology (IP)  Build/refine prototype/product  Team support & development  Networking  Evangelization iStarter Partners Data Gathering, Challenge and Business Model Business Plan Pitch Demo Day preparation Management Team Horizontal Support 1 2 3 4 Transversal Support Advisory Board  International contacts  Business introduction  Bridge with regulators  Specific industry expertise
  • 24. Based on a purely success fee model Main activities performed in each incubation round • Call for ideas • Ideas collection and selection • Ideas validation and business model evaluation • Assessment of potential • Start-up school • Idea mock-up support • Business plan preparation • Sale of ideas to investors • Combination of founders to create new oportunities • Outplacement of founders, with an head-hunting model (partnership) Outplacement Idea development Acquisition of an equity option Selection Ideas collection • Aquisition of an equity option (5-10%) 1 2 3 4 5
  • 25. MAKER – SOCIAL PHOTOS ADVANCED NEGOTIATION MAKER – BIOART BRIDGE TO INVESTORS HEALTHCARE – DNA BRIDGE TO INVESTORS ADULT COUPONING BRIDGE TO INVESTORS E-COMMERCE – ART&PAPER BRIDGE TO INVESTORS MAKER – FOOD SOLUTION INCUBATION IN PROGRESS SOFTWARE – AUGMENTED REALITY INCUBATION IN PROGRESS E-COMMERCE – FASHION RENTING INCUBATION IN PROGRESS SOCIAL – PLANNING INCUBATION IN PROGRESS E-COMMERCE – FOOD&BEV. FINANCED SOCIAL NET - SPORTS ADVANCED NEGOTIATION AEROSPACE – DRONES INCUBATION SUSPENDED iStarter Startups Portfolio
  • 26.
  • 27. FUNDS IN START-UP FRAMEWOR K
  • 28. PRIVATE EQUITY FIRM BASED expansion capital TURIN venture capital START-UP EXPERIENCE!
  • 29. MY #1E XPERIENCE: innovati on even in «unusual » sector #2 back to basic! XP►NEEDS ►IDEA
  • 30. FUNDS IN START-UP FRAMEWOR K
  • 31. PUBBLIC SECTOR CORPORAT E VENTURE Start-ups Framework INCUBATOR S & ACCELERAT ORS VC & BUSINESS ANGELS
  • 32. European Framework 135 MILLION 3,2 BILLION Italian Framework
  • 34. PUBBLIC SECTOR CORPORAT E VENTURE Italian Framework INCUBATOR S & ACCELERAT ORS VC & BUSINESS ANGELS
  • 35. REGIONAL coordination & support CENTRAL rules of the game!
  • 36. #ILSOLE24ORE, 29 MAY 2014 CASSA DEPOSITI PRESTITI LAUCHES A 200 MILLION € VENTURE CAPITAL
  • 37. PUBBLIC SECTOR CORPORAT E VENTURE Italian Framework INCUBATOR S & ACCELERAT ORS VC & BUSINESS ANGELS
  • 38. Italian Industry (see (seed/early stage) (seed/early) d) (seed/early stage) (seed) (early stage) (seed/incubator) (seed/incubator) (seed/incubator) (seed/incubator) (seed/early) (seed) (seed/angel network) (early stage) (Italian Business Angel Network) (seed/ early stage) (seed/ early) (early) (early stage)
  • 39. Strong regional network (seed/early) #ILSOLE24OR E, 29 MAY 2014 (seed/ early) (seed/early stage)
  • 40. > 77 business angels #STARTUPPER, 9 JUNE 2014 More than 0,5 million raised for Indabox & Svinando with «Club degli investitori» investmen t
  • 41.
  • 42. Italian Industry (see (seed/early stage) (seed/early) d) (seed/early stage) (seed) (early stage) (seed/incubator) (seed/incubator) (seed/incubator) (seed/incubator) (seed/early) (seed) (seed/angel network) (early stage) (Italian Business Angel Network) (seed/ early stage) (seed/ early) (early) (early stage)
  • 43. MY EXPERIENCE, RISING MONEY … IDEA VC START-UP Italian Industry BUT WHO DRIVES?
  • 44.
  • 45. #1 don’t forget to due diligence of your VC! MONEY NETWORK KNOW-HOW ?? MENTORING ??
  • 46. #2 how much does it risk your VC? CARRY MANAGEMENT FEE ?? #3 bigger is better?
  • 47. #4 don’t forget to use the entire arena! VENTURE CAPITAL BUSINESS ANGELS CROWFOUNDER S
  • 48. #5 VC are innovator s? Entrepreneurs are innovators! DRIVE YOUR CAR !
  • 49. THANK YOU! Dott. Claudio Rovere www.hin d.it
  • 51. • Angels provide more funding to start ups than V.C. Innovation is coming from outside the industry • Young Italians: Buspreneurs • Crowdsourcing: ex Starbucks (Idea.com), Dell (ideastorm.com) • Crowdfunding ( Kickstarter.com , Indiegogo.com) • Italian crowdfunding: starsup.it cleared by CONSOB. Example given: face4job.com • Debt funds: minibonds
  • 52. Nasce nel 2010 tra San Francisco e Austin, TX. A oggi è arrivato in 21 paesi Cos’è? Ideare, costruire, lanciare in 72 ore una startup su un Bus in movimento a 100 km/h verso l’obiettivo.
  • 53. Dal 2010 riunisce su un bus talenti del coding, del marketing e del design Amsterdam Berlino Londra Parigi Madrid Roma Vienna Nel 2013 StartupBus è partito da 6 paesi per arrivare nel cuore del continente: StartupBus unisce l’Europa
  • 54. StartupBus Italia ha così dato alla luce 4 startup
  • 55. A new idea by KKR and Nasdaq…
  • 56. H-CAMP FALL 2014 immersive acceleration program: mentoring, networking, lectures +50k€ 3 MONTHS in services © H-FARM 2014 | All Rights Reserved UP TO 15K€ SEED in cash H-FARM APPLY NOW f6s.com/h-campfall2014 or learn more www.h-farmventures.com/h-camp Any Questions: hcamp@h-farmventures.com
  • 58. Live the human experience! twitter.com/ESCPeurope youtube.com/ESCPeurope facebook.com/escpeurope linkedin.com/company/308907 58

Editor's Notes

  1. (READ) To succeed in this, you have to be technologically advanced and Google is and remains a technology company. Everything we do has a technological reason at its heart. We feel that we can do lever on this tech & passion to improve people’s lives.. This is the spirit that led our engineers conceive the Google project loon.
  2. Fonte: Dow Jones VentureSource. Nella mail in allegato trova il PDF pag. 9 e 10.
  3. SISTEMARE CURVE.
  4. VERIFICARE BENE L’INDUSTRY ITALIANA. CREARE UNA ZONA SOLO «PIEMONTESE» DA EVIDENZIARE CON CIRCOLETTO ROSSO E TRANSARE ALLA SLIDE SUCCESSIVA.
  5. Environment Park è un acceleratore di innovazione per tutte le imprese che puntano ad allargare il proprio mercato con soluzioni eco-efficienti. Un aggregatore di idee da trasformare in business per avere una marcia in più ed essere più competitivi nell’economia globale. L’azienda è una Spa ad azionariato pubblico che opera in regime di libera concorrenza. La sua attività si sviluppa su due business unit: Innovazione e Sviluppo e  Servizi Immobiliari. 2i3T è la società per la gestione dell’Incubatore di Imprese e per il Trasferimento Tecnologico dell’Università degli Studi di Torino che si occupa di valorizzare in chiave economica i risultati della ricerca svolta in ambito accademico promuovendo e sostenendo la creazione di nuove imprese ad alto contenuto di conoscenza. I3P è il principale incubatore universitario italiano e uno dei maggiori a livello europeo. Favorisce la nascita di nuove imprese science-based con validata potenzialità di crescita, fondate sia da ricercatori universitari sia da imprenditori esterni, fornendo loro spazi attrezzati, servizi di consulenza e professionali per avviare la propria attività imprenditoriale e un network di imprenditori, manager e investitori.
  6. VERIFICARE BENE L’INDUSTRY ITALIANA. CREARE UNA ZONA SOLO «PIEMONTESE» DA EVIDENZIARE CON CIRCOLETTO ROSSO E TRANSARE ALLA SLIDE SUCCESSIVA.