A simplified approach to Business development

1. ENTREPRENEURSHIP
BY DJEUMO E. CYRILLE
Help Hospitality services is at the quest of customers satisfaction and profit maximization
WEDNESDAY 12TH OCTOBER 2016
WELCOME
NADEV ENTREPRENEURSHIP ACADEMY

2. BY DJEUMO E. CYRILLE
MODULE - 5
Our vision is to be the highest experience leading partner in hospitality and tourism services.
Business Model
Development

3. Nobody get to the father if not
through me (Jesus Christ)

4. Today’s investors expect a startup to
develop a solid business model.
Business models include information
such as a description of the customer,
an outline of the problem and an
explanation of how a startup’s product
or service will solve that problem.
Learn more about business models
and how you can develop one.
Lesson Description

5. At the end of this training participants should
be able to;
1. What is a business model?
2. What does scalability mean?
3. What is the essence of a great pitch?
Learning Objectives

6. 1. Talk about an idea for a product or
service and how you could test that idea
using the Lean Startup methodology.
2. Share the story of your product or service.
Ask group members for feedback on your
pitch.
Discussion Questions

7. 1. Create a business model for your product
or service. Include:
a. a description of your customers
b. the problem you are solving for them
c. the features your solution must have
d. how you will make money from your
solution
e. how you will reach your customers and
how much it will cost to acquire them
f. the messages you will use to entice your
customers
Developmental Actions

8. BUSINESS
Model
BY DJEUMO E. CYRILLE
MODULE - 6
Our mission is to empower people to improve on customer service and know that
through training and sensitization.

9. 70% of startups in Cameroon uses business
model as a guide to doing business
especially the Bamileke’s.

10. Introduction
•Developing the business model for your
startup.
•There's going to be three learning
objectives during this module.
•First, what is a business model?
•Second, what does scalability mean?
•And third, what is the essence of a great
pitch?

11. •Fifteen years ago, investors expected
startups to spend great amounts of time
writing long business plans filled with
forecasts that were unlikely to ever be true.
• Today, sophisticated investors expect startup
founders to focus on developing a business
model for their startup, ideally one that scales.
Research

12. •A business model is the collection of
assumptions that must be true in order for your
startup to generate a consistent profit.
•These assumptions include; a precise
description of the customers you will engage,
the problem you will solve for those
customers, the features of the solution to that
problem, the messages and channels you will
use to connect to those customers, and the
economics around what and how you will
charge for your solution — and what it will cost
you to provide it
Definition

13. How to Start Writing a Business Model
•A scalable business model for your startup is
one that not only enables the business to
generate a profit but one that is well-suited to
grow rapidly — and ideally become more
profitable as the business becomes large.

14. How to Start Writing a Business Model
•Rather than assuming that you have all the
answers about your scalable business model
from the start, you, as a smart entrepreneur
today begin with the idea that you have
hypotheses that must be tested through
actual interactions with customers. It doesn’t
matter what you think; it matters what you
can validate through hard data derived from
actual customer interactions.

15. Lean Startup Methodology
•The Lean Startup Methodology —
popularized by Steve Blank and Eric Ries
— is one important way of going through
this continuous process of experimentation
and business model development.

16. Lean Startup Methodology
•A “lean startup” approach to building your
business pairs an iterative, experimental
approach to developing an in-depth
understanding of your customers — and
their needs and wants — with a fast,
flexible approach to building your product.
The idea is that you build as little of your
product as possible, test it with real
customers, then make quick tweaks and
changes to the product, and repeat.

17. Why do you need a Model
•To communicate your scalable business
model to potential investors and other
audiences, you should maintain an up-to-
date pitch or story you tell about your
business. The physical manifestation of
your pitch is a deck — usually 10 to 12
slides and no more — and as visual as you
can make it.

18. Why do you need a Model #2
•More important than the physical deck,
though, is really developing a great story to
tell. After all, there's going to be a lot of
moments when you have the opportunity to
pitch someone, but won’t happen to have
your deck handy.

19. Why do you need a Model #3
•Every great story has a beginning, a middle
and an end. The beginning is about setting
the scene and introducing compelling
characters to whom your audience can
relate. The middle is about explaining a
challenge that your main character faces.
The end is about how your character
resolves this problem in a satisfying way.

20. Pitch Process
•Your pitch should unfold the same way. You
need to start by explaining to investors who
the user of your solution is. The more vivid
a picture you can paint, the better. You then
need to explain the incredibly frustrating or
expensive problem that your user faces. A
combination of anecdotes or case studies
— to make the problem seem real, with
data to explain the size of the problem, is
ideal.

21. Summary
•You need to end your pitch by showing how
your solution solves this problem. And it’s
really important that you do this in the
simplest terms possible. Finally, the
epilogue to your story is explaining how
you scale your business into a really big,
interesting market.

22. Exercise #1
1. According to Business Model Training,
Business models include information such
as a description of the customer, an outline
of the problem and an explanation of how
a startup’s product or service will solve
that problem.
A. I Disagreed
B. I have not Understood
C. The Trainer was not Clear.
D. I Agreed

23. Exercise #2
1. According to Business Model Training,
Today, sophisticated investors do not
expect startup founders to focus on
developing a business model for their
startup, ideally one that scales.
A. I Disagreed
B. I have not Understood
C. I Agreed
D. The Trainer was not Clear.

24. Exercise #3
1. The Lean Startup Methodology —
popularized by Steve Blank and Eric Ries —
is one important way of going through this
continuous process of experimentation and
business model development. According to
Business Model Training.
A. I Disagreed
B. I Agreed
C. The Trainer was not Clear.
D. I have not Understood

25. Exercise #4
•According to Business Model Training. We
need To communicate your scalable
business model to potential investors and
other audiences, you should maintain an up-
to-date pitch or story you tell about your
business.
A. I Disagreed
B. The Trainer was not Clear.
C. I Agreed
D. I have not Understood

26. Exercise #5
•According to Business Plan Training. You
need to end your pitch by showing how your
_______ solves this problem. And it’s really
important that you do this in the ________
terms possible. .
A. Solution
B. The Trainer was not Clear.
C. Innovation
D. Simplest

28. Business Model
Canvas
Module 7

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30. Learning Objectives
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44. Module 3
Examples
44

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48. Module 4
Exercise
How to add value and turn Plans into a
Business
48

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53. How to use your ideas to
establish a business plan
for the future
Module 5:
Presentation
53

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59. Contacts
MALINGO JUNCTION , LADY L STREET,
MARC
LYNN BUILDING MOLYKO, BUEA.
hhs412103@gmail.com
www.facebook.com/helphosptalityservices
P.O BOX 1505,BUEA.
TEL +237 6342030, 233322046

60. THANK YOU