Starting your new SMS marketing campaign? Read this comprehensive guide on using DLT platforms to send commercial messages to your customers with EBulk Marketing.

1. A Complete Guide To TRAI Registration For
Sending Bulk Messages With EBulk
Marketing
If you want to send bulk messages with EBulk Marketing, you need to be a
registered sender with your service access provider. Once you register your business
entity, you can send only registered and approved template messages to your
customers.
You can directly copy your registered templates to the EBM SMS Panel along with
the sender ID. Simply click on “+” to add your registered sender ID to the EBM SMS
Panel. You can choose it to be your default sender ID. You can add more than 1
sender ID.
Once you have added the sender ID, it is time to add your message templates along
with their titles. You can simply copy your approved templates from your service
access providers. Templates not registered with the access provider will not be
approved by Ebulk Marketing. So make sure that all the templates that you may use
to send commercial communication are registered with your service provider.
There are different types within which your message templates will be segregated.
● Promotional Message
● Transactional Messages - To be sent only by banks.
● Service Messages - For businesses other than banks.
EBulk Marketing can help you streamline the process of sending bulk messages
from a single platform.
Follow the below-given steps to register your entity on the DLT platform to add an
Entity ID. Once you have registered on the DLT platform, you can add or receive a
Sender ID or header from which your customers will receive your messages.
DLT Platform Registration Process
All the telecommunication service providers provide DLT platforms and allow
marketers to communicate with their customers or prospects. Following is the
process to register on different DLT platforms

2. VI (Vodafone Idea), BSNL, Airtel
VI URL: ​https://www.vilpower.in/
BSNL URL: ​https://www.ucc-bsnl.co.in/
Airtel URL: ​https://dltconnect.airtel.in/
1. Select your type of operation
2. If you have already registered with any other DLT platform, enter your Entity
ID. If not then enter your PAN number and then click on “Verify and continue”.

3.
3. Fill in the details including your business type, email, password, and mobile
number. You can use this information to login the next time you log in.
You will receive a verification email from the platform provider. Click on the
link in the email for further procedure.
4. Enter your business-related information including your PAN, website, GST
number, etc. It is important to note that your business name in this form must
match your GST certificate.
5. Follow and fill up all the required textbox.
What documents you need
● Business PAN
● Proof of Identity
● Letter of Authorization
● Accepted Authorized signatory

4. Reliance Jio
URL: ​https://trueconnect.jio.com/
1. Click on Register Now
2. Select your business type and fill in the details. Then click on Submit.

5.
3. Click on the link received in your email to process further.
What documents you need
● Business PAN
● KYC Documents
Videocon
URL: ​https://smartping.live/entity/register-with
1. Select your operation type

6.
2. Click on New DLT Registration.

7.
3. Select your business location and click on New Registration

8.
4. Fill in all the required details and click on Submit.

9.
What documents you need
● Business PAN
● CIN/GST/TAN Number
● Proof of Identity
● Address Proof
● Authorization Document
Header Registration
Once you have successfully registered on one of the DLT platforms, you can start
adding your headers. There are two types of headers or sender IDs that you can use
to communicate with your customers.
Promotional Headers
These are 6-digit numeric headers that are randomly assigned to your business. You
do not get to choose your promotional headers.
These numeric headers can only be used for promotional messages. No other type of
message must be sent using numeric headers.

10. Transactional and Service Headers
For all the other message types, headers are a set of 6 alphabetical letters. You can
choose these headers according to your need. These headers are case-sensitive, so
be mindful of whether you want your header to be all-caps or all small.
However, you need to give a justification as to how the header you have chosen is
suitable for your messages. You can either write an explanation or upload proof
stating the same.
It is important to know that you may not use these sender IDs to send promotional
messages.
(​Note:​ Messages without an approved Header or Sender ID will be blocked instantly
by the telecom service provider. Sending transactional messages under common
headers is against the regulations set by TRAI. We will advise you to get your own
header/sender ID by legally registering on DLT Platforms.)
Adding Telemarketer ID (TM ID)
This is a crucial step as you are adding EBulk Marketing PVT. LTD. as your
telemarketing partner with the DLT platform.
For VI, BSNL, Airtel
● Click on “Telemarketer” from the dashboard interface
● Click on Add
● Search for EBulk Marketing PVT. LTD. in the “Select your Telemarketer” text
box
● In the drop-down menu, select EBulk Marketing PVT. LTD.
● In the “Enter your Telemarketer ID” textbox, type “1101521490000033468”
● Click on the “Add” button.
For BSNL, additionally, you have to send an Agreement Copy printed on a ₹50/-
stamp paper to your local BSNL Office.
● Send your Unique ID to our ​sales team​ to get the service agreement form.
● Fill up all the necessary details.
● Print it on the ₹50/- stamp paper, and
● Get the Authorized Signatory of your company to sign it
Once you have the signature send the Service Agreement copy to your local BSNL
office. All the other required documents are mentioned in the previous section.

11. For Reliance Jio
● Select Campaign
● Go to “My Telemarketers”
● Click on “Manage Telemarketers”
● Type “1101521490000033468” or “EBulk Marketing PVT. LTD” in the search for
telemarketer ID
● Drag it to the “My Telemarketers” list
● And then click on Apply.
For Videocon
● From the sidebar menu, select “Telemarketer Request”
● In the textbox, enter the telemarketer ID “1101521490000033468”
● Click on “View Details”
● Tick the checkbox “I hereby authorize EBulk Marketing PVT. LTD for
on-boarding with us on VMIPL DLT Panel as our Telemarketer partner.”
● And then click on the “Submit Request” button.
If you are facing any kind of problem, please contact our ​sales team​ to receive
immediate assistance.
Template Registration
Registering your SMS templates is important. You cannot add unregistered
templates in the EBM SMS Panel. Following are the steps to register your content
template on major DLT Platforms.
VI, BSNL, Airtel
● From the above menu bar, select “Template” and then, “Content Template”
● Click on “Add”
● Select the Message type from “Promotional/Service Implicit/Service
Explicit/Transactional”.
(​Note: ​Transactional Messages are only for banks. For other businesses
wanting to send OTP and similar other communication, choose Service
Implicit message type.)
● For Promotional or Service Explicit message type, select a Category from the
drop-down menu.
● Select Headers that you want to use with your template
● Add a Template Name (You cannot create two templates with the same
Template Name.)

12. ● Select the template message type – Text or Unicode (Messages in regional
languages will come under Unicode)
● Add your content in the ‘template content’ textbox
● Add your brand name to the content
● And then, click on “Save”.
Reliance Jio
● From the menu bar, select “Template” and then, “Content Template
Registration”
● Select the “Type of communication” from “Promotional/Service
Implicit/Service Explicit/Transactional”.
(​Note: ​Transactional Messages are only for banks. For other businesses
wanting to send OTP and similar other communication, choose Service
Implicit message type.)
● Select “Template type” as “SMS”
● For Promotional or Service Explicit message type, select a Category from the
drop-down menu.
● Add a Template Name (You cannot create two templates with the same
Template Name.)
● Select Headers that you want to use with your template
● Add your content in the ‘template content’ textbox
● Add your brand name to the content
● And then, click on “Submit”.
For the time being, the Jio DLT platform only supports English language templates.
Videocon
● From the menu bar, select “Template” and then, “Add New Template”
● Add a Template Name (You cannot create two templates with the same
Template Name.)
● Select the Template/Communication type as “SMS”
● Select the “Type of communication” from “Promotional/Service
Implicit/Service Explicit/Transactional”.
(​Note: ​Transactional Messages are only for banks. For other businesses
wanting to send OTP and similar other communication, choose Service
Implicit message type.)
● For Promotional or Service Explicit message type, select a Category from the
drop-down menu.

13. ● Select Headers that you want to use with your template
● Add your content in the ‘template content’ textbox
● Add your brand name to the content
● Enter the OTP you receive in the assigned box
● And then, click on “Submit”
Adding Templates to EBM SMS Panel
You can add the registered templates in the EBM SMS Panel with these simple
steps.
● From the Dashboard sidebar menu, click on SMS > “Send Bulk SMS”.
● Select the appropriate “Sender Type”
(Promotional/Transactional/International)
● Choose the Message type (Normal/Unicode)
● If you have already added client numbers, then select the ones to whom you
want to send that SMS.
(​Note:​ You can upload the client numbers in bulk by uploading a .csv or .txt
file)
● Select the sender ID from the drop-down list or you can add a new one by
clicking on the “+” button below it.
● Click on the “+” button below the “Template” box.
● Copy Template Title and Template content in the text boxes available.
(​Note:​ Your Template content should be within 160 characters.)
● Click on “Submit”
You can start sending the template once it is approved. (Approval takes only a few
minutes.)
To send bulk messages via API, go to the “HTTP API” submenu in SMS and use the
links to integrate the API into your CRM.
Where can EBulk Marketing help with DLT
Registration?
The TRAI regulations are updated frequently. And where EBulk Marketing may not
be able to control or change them, we will definitely keep you updated with these
new changes.
We have already given you a step-by-step process for registering on major DLT
platforms of India. However, we may not be able to help you identify the problem if

14. your template or sender ID approval is pending as we do not have any information
on the inner process of the telecom service providers. Keep an eye on your email or
calls where you might be communicated directly from the DLT platforms to update
on your status. Or you can send in a query directly to the service provider. Approval
time can also depend upon the number of pending approvals at the telecom service
provider and may result in a delay if the rush is more.
Moreover, any fees charged by the DLT platform is not a part of EBulk Marketing
subscription plans. We cannot control or change that.