Crowdfunding can be a great way to gain funding and an audience for your e-commerce before its launch. Is it right for your online business? This presentation will tell you how to launch a crowdfunding campaign for your e-commerce success!
Source: https://www.ecommerce-nation.co/how-use-crowdfunding-launch-ecommerce-store/
2. HOW IT WORKS
You pitch your idea to
potential investors who
contribute to your project.
Typically, you set up goals
and incentives to drive
donations.
CROWDFUNDING
HOW TO USE
TO LAUNCH YOUR E-COMMERCE
3. WHERE DO I PITCH MY IDEA?
Tons of sites exist for this:
CROWDFUNDING
HOW TO USE
TO LAUNCH YOUR E-COMMERCE
Kickstarter
Indiegogo
Crowdfunder
Rockethub
4. PROS TO USING CROWDFUNDING
You gain access to funds without the banks
It's easier and less stressful than loans
You remain in control of your company
Seeing others approve of your idea is motivating
Works as a great marketing tool
Feedback allows you to develop & improve your idea
CROWDFUNDING
HOW TO USE
TO LAUNCH YOUR E-COMMERCE
5. CONS TO USING CROWDFUNDING
Others may see your idea and copy it
Pitching frequently can be time consuming
There's no funding guarantee
Some platforms aren't financially regulated
CROWDFUNDING
HOW TO USE
TO LAUNCH YOUR E-COMMERCE
6. WOULD IT BE BEST FOR ME?
What to think about:
Is your product for a target or specific audience?
Is it important to keep your idea a secret?
Do you have a specific & realistic goal?
Do you already have a fanbase?
CROWDFUNDING
HOW TO USE
TO LAUNCH YOUR E-COMMERCE
7. HOW TO GET STARTED:
What to think about:
Create videos to promote your pitch
Include photos of your design, concept & creation
Approach influencers with your ideas
Give incentives to those you pitch to
CROWDFUNDING
HOW TO USE
TO LAUNCH YOUR E-COMMERCE
8. Crowdfunding your start-up e-
commerce can be a great way to jump
start your projects funding and
marketing.
By pushing a community aspect of
your online store- you'll already have a
base of customers who are more than
willing to invest in your project!
CONCLUSION
Read the full article here
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