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The	
  Future	
  of	
  ASEAN	
  in	
  Tourism:	
  Establishment	
  
of	
  AEC	
  2015	
  &	
  Future	
  Strategies	
  for	...
ASEAN	
  Tourism	
  Strategic	
  
Plan	
  2011-­‐2015	
  
•  Increasing	
  number	
  of	
  visitors	
  
•  AuthenAc	
  and...
ASEAN	
  Tourism	
  
Performance	
  2001-­‐2014	
  
42.0 43.8
38.4
49.1
52.8
56.0
62.3
65.4 65.7
73.8
81.2
89.2
102.2
105....
The	
  Importance	
  of	
  Asia	
  as	
  Key	
  
Source	
  Markets	
  for	
  ASEAN	
  
INTRA-ASEAN
37,009,324
55%
ASIA (ex...
Timeline	
  Outlining	
  the	
  Relevant	
  
MarkeKng	
  AcKviKes	
  	
  
ASEAN	
  Tourism	
  Products	
  
•  Nature-­‐based	
  tourism	
  	
  
•  Cultural	
  and	
  heritage	
  tourism	
  	
  
• ...
Enhanced	
  ConnecKvity	
  
•  ASEAN	
  Open	
  Skies	
  Agreements	
  
•  Enhancing	
  air	
  connecAvity	
  with	
  ASEA...
Growth in Intra-ASEAN
International Seats Offered by
ASEAN Carriers (2003-2014)	
  
	
  12	
  	
   	
  24	
  	
   	
  31	
...
Safe	
  and	
  Secure	
  
•  ASEAN	
  Tourism	
  Crisis	
  
CommunicaAon	
  Manual	
  
•  	
  ASEAN	
  Tourism	
  Security...
Development	
  of	
  ASEAN	
  
Tourism	
  Standards	
  
•  Green	
  hotel	
  (lead	
  coordinator:	
  Thailand)	
  	
  
• ...
MRA	
  on	
  Tourism	
  Professionals	
  
RecogniKon	
  and	
  Eligibility	
  	
  
•  The	
  qualificaAon	
  of	
  a	
  Foreign	
  Tourism	
  
Professional	
  may	
 ...
MRA	
  Tourism	
  
Components	
  
6	
  Divisions	
  
32	
  Job	
  Titles	
  
(ACCSTP)	
  
52	
  
QualificaAons	
  
244	
  U...
Responding	
  to	
  the	
  Climate	
  
Change	
  	
  
•  The	
  Framework	
  Approaches,	
  Parameters	
  and	
  
Measures...
Post	
  2015	
  
•  Quality	
  tourism	
  desAnaAon	
  	
  
•  Unique,	
  diverse	
  ASEAN	
  experience,	
  	
  
•  Respo...
Strategic	
  DirecKons	
  
•  Enhancing	
  compeAAveness	
  of	
  ASEAN	
  tourism	
  	
  
–  Intensifying	
  the	
  promo...
Enhancing	
  ConnecKvity	
  
•  ASEAN	
  Single	
  AviaAon	
  Market	
  
•  ASEAN	
  Framework	
  Agreement	
  on	
  the	
...
THANK	
  YOU	
  
	
  
	
  	
  
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Pres-Tourism-AKC-150608

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Pres-Tourism-AKC-150608

  1. 1. The  Future  of  ASEAN  in  Tourism:  Establishment   of  AEC  2015  &  Future  Strategies  for  Intra-­‐ASEAN   Tourism   16  June  2015,  Seoul,  Rep.of  Korea  
  2. 2. ASEAN  Tourism  Strategic   Plan  2011-­‐2015   •  Increasing  number  of  visitors   •  AuthenAc  and  diverse  products   •  Enhanced  ConnecAvity   •  Safe  and  secure   •  Increased  quality  of  services   •  Increased  quality  of  life  and   opportuniAes  for  residents   •  Sustainable  tourism   development   •  Involvement  of  stakeholders  
  3. 3. ASEAN  Tourism   Performance  2001-­‐2014   42.0 43.8 38.4 49.1 52.8 56.0 62.3 65.4 65.7 73.8 81.2 89.2 102.2 105.0  -­‐          20      40      60      80      100      120     2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   2013   2014   Millions   ATSP  2011-­‐2015  ProjecAon  for  2015:    86.7  mil  
  4. 4. The  Importance  of  Asia  as  Key   Source  Markets  for  ASEAN   INTRA-ASEAN 37,009,324 55% ASIA (exc. ASEAN) 16,638,940 25% EUROPE 5,041,945 8% OTHERS/UNSPECIFIED 3,152,192 5% OCEANIA 2,531,442 4% AMERICA 2,140,708 3% AFRICA 129,059 0% UNWTO:  Growth  is  expected  to  be  strongest    in  the  America   and  the  Asia  Pacific     Key  source  markets:     ASEAN  Member  States   China   Japan   Korea   India  
  5. 5. Timeline  Outlining  the  Relevant   MarkeKng  AcKviKes    
  6. 6. ASEAN  Tourism  Products   •  Nature-­‐based  tourism     •  Cultural  and  heritage  tourism     •  Community-­‐based  tourism       •  Cruise  and  river-­‐based  tourism  
  7. 7. Enhanced  ConnecKvity   •  ASEAN  Open  Skies  Agreements   •  Enhancing  air  connecAvity  with  ASEAN   Dialogue  Partners  (China,  EU,  India,  Japan  and   ROK)     •  Visa  FacilitaAon:  ASEAN  naAonals  
  8. 8. Growth in Intra-ASEAN International Seats Offered by ASEAN Carriers (2003-2014)    12      24      31      38      46      54      62      80      96      111      144      165      81      90      96      96      97      94      90      105      115      125      124      124      -­‐      50      100      150      200      250      300      350     2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   2013   2014   Millions   FSC   LCC   Source:  Source:  CAPA  -­‐  Centre  for  AviaAon  with  data  provided  by  OAG  
  9. 9. Safe  and  Secure   •  ASEAN  Tourism  Crisis   CommunicaAon  Manual   •   ASEAN  Tourism  Security  and   Safety  Guidelines    
  10. 10. Development  of  ASEAN   Tourism  Standards   •  Green  hotel  (lead  coordinator:  Thailand)     •  Homestay  (lead  coordinator:  Malaysia)   •  Spa  services  (lead  coordinator:  Thailand)   •  Public  toilet  (lead  coordinator:  Brunei   Darussalam)   •  Clean  tourist  city  (lead  coordinator:   Cambodia)   •  Community  Based  Tourism  (lead   coordinator:  Cambodia)    
  11. 11. MRA  on  Tourism  Professionals  
  12. 12. RecogniKon  and  Eligibility     •  The  qualificaAon  of  a  Foreign  Tourism   Professional  may  be  recognised  by  other  ASEAN   Member  States,  and  if  such  qualificaAon  is   recognised,  he/she  may  be  eligible  to  work  in  a   host  country  provided  that  he/she  possesses  a   valid  tourism  competency  cerAficate  in  a  specific   tourism  job  Atle  as  specified  in  the  ACCSTP,   issued  by  the  TPCB  in  an  ASEAN  Member  State.   The  eligibility  to  work  in  a  host  country  will  be   subjected  to  prevailing  domesAc  laws  and   regulaAons  of  the  host  country.    
  13. 13. MRA  Tourism   Components   6  Divisions   32  Job  Titles   (ACCSTP)   52   QualificaAons   244  Units  of   Competency   13  
  14. 14. Responding  to  the  Climate   Change     •  The  Framework  Approaches,  Parameters  and   Measures  for  Climate  Change  and  Tourism  In   ASEAN  :     –  ASEAN  Measures  and  Guidelines  in  Addressing  the   Climate  Change  Issue  in  tourism  in  form  of  a  manual.   –  Framework  on  Mainstreaming  Climate  Change   MiAgaAon  and  AdaptaAon  in  ASEAN’s  Measures  for   Travel  and  Tourism  CompeAAveness.   –  CommunicaAon  Plan  on  the    ASEAN  Measures  and   Guidelines  in  Addressing  the  Climate  Change  Issue  in   Tourism.    
  15. 15. Post  2015   •  Quality  tourism  desAnaAon     •  Unique,  diverse  ASEAN  experience,     •  Responsible,  sustainable,  balanced  and   inclusive  tourism  development   •  Contribute  significantly  to  the  socio-­‐economic   well-­‐being  of  ASEAN  people    
  16. 16. Strategic  DirecKons   •  Enhancing  compeAAveness  of  ASEAN  tourism     –  Intensifying  the  promoAon  and  markeAng  ASEAN  as  a  Single  DesAnaAon   –  Diversifying  ASEAN  tourism  products   –  AeracAng  tourism  investments   –  Raising  capacity  and  capability  of  tourism  human  capital   –  ImplemenAng  and  expanding  standards  for  faciliAes,  services  and  desAnaAons   –  Improving  and  expanding  connecAvity  and  desAnaAon  infrastructure  and     –  Enhancing  travel  facilitaAon   •  Ensure  sustainable  and  inclusive  paeern  of  ASEAN  tourism     –  Mainstreaming  local  community  and  public-­‐private  sector  parAcipaAon  in  the   tourism  values  chain  at  the  desAnaAon  level   –  Ensuring  safety  and  security,  prioriAzing  protecAon  and  maintenance  of   natural  and  cultural  heritage   –  Increasing  responsiveness  to  environmental  protecAon  and  climate  change  
  17. 17. Enhancing  ConnecKvity   •  ASEAN  Single  AviaAon  Market   •  ASEAN  Framework  Agreement  on  the   FacilitaAon  of  Cross  Border  Transport   Passenger  by  Road  Vehicles  (ASEAN  CBTP)   •  Cruise  Infrastructure  
  18. 18. THANK  YOU        

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